Company Directory - LG Ad Solutions
Company Details - LG Ad Solutions
LG Ad Solutions
LG Ad Solutions offers advertising services and solutions for media and marketing, focusing on connected TV and political advertising.
CCI Score
CCI Score: LG Ad Solutions
-15.54
0.01%
Latest Event
LG Ad Solutions Releases Study on Political TV Advertising Trends
LG Ad Solutions released a study detailing a shift towards streaming TV in political advertising for the 2024 election. The report highlights viewer behavior across political affiliations and emphasizes the use of proprietary advanced ACR technology for targeted ad strategies, raising concerns about surveillance and micro-targeting capabilities.
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ENABLER
LG Ad Solutions is currently rated as an Enabler.
Latest Events
- JUL092024
LG Ad Solutions released a study detailing a shift towards streaming TV in political advertising for the 2024 election. The report highlights viewer behavior across political affiliations and emphasizes the use of proprietary advanced ACR technology for targeted ad strategies, raising concerns about surveillance and micro-targeting capabilities.
-10
Provision of Repressive Technologies
March 28
The study underscores LG Ad Solutions’ use of advanced Automatic Content Recognition (ACR) technology to drive behavioral targeting in political advertising. This practice, while commercially innovative, raises concerns about privacy and the potential for such technology to be harnessed in manipulative or authoritarian contexts.
LG Ad Solutions Notes 'Seismic Shift' in Political TV Advertising in 2024 Election
- JUL092024
On July 9, 2024, LG Ad Solutions released a study indicating that U.S. viewers across all political affiliations increasingly prefer streaming TV over traditional linear TV, underlining the growing role of Connected TV in political advertising strategies for the election cycle.
+0
Public and Political Behavior
March 28
The study offers insights into changing media consumption habits among politically diverse audiences without promoting extremist political behavior. It reflects a broad, neutral observation of the political advertising landscape.
+0
Technology and Services Impact
March 28
The study highlights the use of advanced technology, such as Automatic Content Recognition (ACR), in targeting political advertising audiences across streaming platforms without overtly endorsing any authoritarian agenda.
- MAY132024
LG Ad Solutions released 'The Big Shift: Political Edition', an insight report based on a Q1 2024 survey of 973 US adults. The report details CTV viewership behaviors and ad preferences across different political affiliations in an important election cycle.
+0
Public and Political Behavior
March 28
The report delivers data on political ad spending and viewer behavior without explicitly endorsing or facilitating any authoritarian or fascist agenda. It serves an informational role, providing insight into political media consumption during an election cycle, and thus is assessed as having a neutral impact from an anti-fascist perspective.
- NOV092023
LG Ad Solutions has formed an exclusive partnership with Basis Technologies to activate political advertising on U.S. connected TV platforms. The agreement, effective immediately through the end of 2024, enables political advertisers to access LG’s proprietary authentic content recognition (ACR) data from 35 million U.S. LG Smart TVs through the Magnite supply‐side platform.
-10
Public and Political Behavior
March 28
By engaging in an exclusive arrangement for political advertising, LG Ad Solutions is positioning itself in a space where microtargeting technology is used to influence voter behavior. This form of political engagement, while commercially viable, raises concerns over increased political polarization and potential misuse in voter manipulation.
Basis Partners With LG Ad Solutions For U S Ctv Political Advertising
-30
Technology and Services Impact
March 28
The partnership leverages LG Ad Solutions' proprietary ACR data to power sophisticated political microtargeting. This technological deployment enhances the precision of political campaigns, potentially enabling tailored messages that could be exploited to manipulate voter perceptions and deepen divisions, a tactic often associated with authoritarian strategies.
Basis Partners With LG Ad Solutions For U S Ctv Political Advertising
- NOV072023
LG Ad Solutions and Basis Technologies announced an exclusive partnership to activate U.S. political advertising via connected TV. LG Ad Solutions will provide its proprietary automatic content recognition (ACR) data from 35 million US LG Smart TVs, enabling detailed targeting and measurement for political campaigns through the end of 2024.
-20
Public and Political Behavior
March 28
The partnership demonstrates LG Ad Solutions' entry into politically charged digital advertising. By providing advanced targeting capabilities with its ACR data, the company is enabling precise political microtargeting, which raises concerns about potential voter manipulation and the deepening of political polarization. Such an involvement, even if ideologically neutral on the surface, risks being exploited by authoritarian or extremist political actors, aligning with concerns under the Public and Political Behavior category.
- NOV072023
On November 7, 2023, LG Ad Solutions and Basis Technologies announced an exclusive partnership to activate U.S. political advertising via connected TV. The partnership leverages LG Ad Solutions’ proprietary ACR data from 35 million U.S. LG Smart TVs integrated with Basis Technologies’ programmatic advertising platform to enable targeted political campaigns.
-10
Public and Political Behavior
March 28
The partnership positions LG Ad Solutions as an active facilitator in political advertising, potentially influencing voter behavior through data-driven microtargeting. While not explicitly aligned with any authoritarian regime, enabling politically targeted advertising raises concerns about the manipulation of democratic discourse and the potential for such tools to be exploited by far‑right or authoritarian groups.
-20
Provision of Repressive Technologies
March 28
The use of LG Ad Solutions’ proprietary ACR data in political campaigns introduces concerns over surveillance and privacy. Leveraging data from 35 million smart TVs for precise voter targeting raises red flags regarding the potential misuse of technology to reinforce exclusionary political strategies, a tactic often associated with authoritarian regimes.
- NOV072023
LG Ad Solutions has entered into an exclusive partnership with Basis Technologies to activate U.S. political advertising through connected TV. The deal leverages LG's proprietary automatic content recognition (ACR) data alongside Basis' technology platform to offer targeted advertising solutions for upcoming elections.
-30
Public and Political Behavior
March 28
The partnership is designed to enhance political advertising by leveraging specialized data for precise voter targeting. This move increases corporate influence in electoral politics and raises concerns about the manipulation of political messaging, which from an anti-fascist perspective undermines democratic accountability.
-20
Technology and Services Impact
March 28
LG Ad Solutions is utilizing its advanced ACR technology to supply data for hyper-targeted political campaigns. This technological enhancement deepens the capacity for microtargeting in politics, which can be used to exploit voter vulnerabilities and potentially serve manipulative or authoritarian purposes.
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