Company Directory - Kroger Precision Marketing
Company Details - Kroger Precision Marketing
Kroger Precision Marketing
WebsiteA marketing solutions provider that aims to connect brands with Kroger customers through targeted advertising and data-driven marketing strategies.
CCI Score
CCI Score: Kroger Precision Marketing
-37.60
0.02%
Latest Event
Kroger Co Political Contributions and Lobbying Activities
Analysis of political contributions and lobbying data from Kroger Co indicates significant corporate influence on U.S. politics, with contributions of $856,339 and lobbying expenditures of $1,600,000 in the 2024 cycle. This level of spending, from a left-leaning perspective, is seen as bolstering corporate influence in political processes, potentially aiding authoritarian tendencies by undermining democratic accountability.
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TOADIE
Kroger Precision Marketing is currently rated as a Toadie.
Latest Events
- FEB062025
Analysis of political contributions and lobbying data from Kroger Co indicates significant corporate influence on U.S. politics, with contributions of $856,339 and lobbying expenditures of $1,600,000 in the 2024 cycle. This level of spending, from a left-leaning perspective, is seen as bolstering corporate influence in political processes, potentially aiding authoritarian tendencies by undermining democratic accountability.
-40
Public and Political Behavior
March 19
The political contributions of $856,339 and lobbying spending of $1,600,000 reflect a robust strategy to influence public policy and political decisions. From an anti-fascist lens, such significant financial influence is worrisome as it may help promote policies favoring authoritarian interests. This aggressive political spending is viewed as a mechanism to concentrate power and undermine democratic processes.
- JUN302024
Kroger union workers have ratified a new contract featuring wage increases and enhanced benefits, demonstrating a commitment to positive labor practices and worker rights.
+80
Labor Relations and Human Rights Practices
March 19
The ratification of a new union contract that raises wages and improves benefits is a clear indication of Kroger's commitment to fair labor practices. This event reflects positively on the company’s adherence to labor rights, counteracting tendencies towards worker exploitation and authoritarian labor practices.
Kroger union workers ratify new contract with increased wages, better benefits
- FEB162024
A union representing grocery store workers has filed unfair labor practice charges against Kroger and Albertsons over an alleged illegal no-poaching agreement, raising concerns about the companies’ labor relations and treatment of workers.
-50
Labor Relations and Human Rights Practices
March 19
The filing of unfair labor practice charges, alleging an illegal no-poaching agreement, highlights significant concerns regarding worker rights and fair labor practices. Such actions undermine the ethical responsibility expected in labor relations and contribute to a problematic business environment that may bolster authoritarian conditions through exploitative practices.
Local union files labor practice charges against Kroger and Albertsons over ‘no poaching agreement’
- DEC312023
The report details extensive political contributions and lobbying expenditures associated with Kroger’s broader operations. It highlights significant financial support to various candidates and trade associations, raising questions about corporate influence on the political process and its potential to undermine democratic accountability.
-60
Public and Political Behavior
March 19
The document exposes large sums spent on political contributions and lobbying efforts. These financial engagements, including extensive expenditures routed through PACs and trade associations, are seen as attempts to shape policy in favor of corporate interests. From an anti‐fascist perspective, such practices contribute to the erosion of democratic accountability and may indirectly support authoritarian agendas by subverting transparent political processes.
- DEC182023
The article highlights concerns over Kroger Precision Marketing's extensive data-driven advertising practices, which contribute to corporate consolidation and commercial surveillance. These practices raise red flags about potential erosion of worker rights, increased consumer data exploitation, and a risky enhancement of corporate power affecting market competition and regulatory oversight.
-60
Labor Relations and Human Rights Practices
March 19
Kroger Precision Marketing's involvement in the merger and its effective use of consumer data raises concerns about the undermining of worker rights, as indicated by antitrust groups and labor advocates. This approach potentially erodes fair labor practices within the industry.
The Commercial Surveillance Marketing Storm Driving the Albertsons and Kroger Deal
-80
Media Influence and Propaganda
March 19
The company's use of digital marketing strategies is heavily reliant on consumer data mining and surveillance techniques, contributing to a growing trend of closed-loop tracking. This practice normalizes intrusive data collection and can be seen as bolstering environments that favor authoritarian control over personal privacy.
The Commercial Surveillance Marketing Storm Driving the Albertsons and Kroger Deal
-70
Regulatory Capture
March 19
The consolidation of data and digital marketing capabilities through deals like the Albertsons/Kroger merger signals a shift towards an environment where increasing corporate power may influence regulatory frameworks. This raises concerns about market competition and the potential for regulatory capture, indirectly supporting authoritarian economic structures.
The Commercial Surveillance Marketing Storm Driving the Albertsons and Kroger Deal
- DEC132023
Kroger Precision Marketing, a leader in retail media and data-driven advertising, has been implicated in the expansion of commercial surveillance practices. The company's aggressive data collection, tracking, and targeting methods raise serious ethical concerns regarding consumer privacy and contribute to a surveillance economy that may indirectly bolster authoritarian practices.
- APR032023
Allegations have emerged that Kroger's watermelon supply chain is linked to forced labour, and the company did not respond to these claims, raising concerns about its supply chain ethics and complicity in human rights abuses.
-80
Supply Chain Ethics
March 19
The article highlights serious allegations of forced labour within the watermelon supply chain associated with Kroger. The failure of Kroger to respond to these allegations suggests a lack of accountability and due diligence in ensuring ethical supply chain practices. This inaction contributes negatively by indirectly supporting exploitative labor practices, a key concern for those opposing fascism and authoritarianism.
Kroger did not respond to allegations of forced labour in its watermelon supply chain
- JAN152023
Kroger Precision Marketing, linked with the parent company's practices, has been criticized for its failure to address serious human rights concerns and inadequate supply chain transparency, as highlighted in a report on Kroger's upcoming merger with Albertsons. The report details alleged labor rights abuses and problematic supplier relationships, raising questions about the company's ethical responsibilities.
-75
Labor Relations and Human Rights Practices
March 19
The report highlights that Kroger, and by extension its marketing affiliate, has failed to address significant labor rights concerns. The company did not respond to allegations regarding labor abuses in its supply chain, including associations with suppliers linked to human trafficking. This neglect undermines worker protections and union-support initiatives.
-80
Supply Chain Ethics
March 19
The article criticizes the company's opaque supply chain management. Kroger's association with suppliers accused of human trafficking, and its failure to implement minimum standards and join worker-led initiatives like the Fair Food Program, indicate a significant lapse in supply chain ethics.
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