Company Directory - StackAdapt Inc.
Company Details - StackAdapt Inc.
StackAdapt Inc.
WebsiteToronto, Canada
StackAdapt is a programmatic advertising platform that helps brands connect with their audiences through native advertising.
CCI Score
CCI Score: StackAdapt Inc.
-0.05
0.01%
Latest Event
StackAdapt Political Advertising Platform Enables Voter Targeting
StackAdapt's political advertising solutions page details a platform feature that allows for direct voter file uploads and integration with third‐party data to enhance targeting for political campaigns, enabling precise messaging across multiple channels.
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BYSTANDER
StackAdapt Inc. is currently rated as a Bystander.
Latest Events
- JUL302024
StackAdapt's political advertising solutions page details a platform feature that allows for direct voter file uploads and integration with third‐party data to enhance targeting for political campaigns, enabling precise messaging across multiple channels.
-20
Media Influence and Propaganda
March 28
StackAdapt's platform is promoted as a tool for political advertising that facilitates direct voter file uploads and integration with key political data providers. This capability enables highly targeted political messaging, a technology that can be exploited to amplify polarizing or authoritarian narratives. From an anti-fascist perspective, such tools, while neutral in theory, carry risks as they enable sophisticated voter targeting which may be used to manipulate democratic processes.
- JAN192024
StackAdapt, in partnership with OpenX, announced a new feature that allows political advertisers to programmatically target audiences across various channels such as CTV, mobile, web, and display. This development raises concerns about the potential amplification of extremist or authoritarian messaging.
-20
Public and Political Behavior
March 28
By opening its platform to political advertisers, StackAdapt may inadvertently facilitate the spread of messaging that can include extremist or authoritarian content. This move, while expanding market reach, risks enabling targeted political messaging without sufficient safeguards against potential abuse.
StackAdapt and OpenX to allow political advertisers to reach audiences
-10
Media Influence and Propaganda
March 28
The partnership supports a programmatic platform that enhances the distribution of political advertising. This expanded media reach, while streamlining creative approvals, increases the risk of unmoderated messaging being amplified — a serious concern from an anti-fascist perspective.
StackAdapt and OpenX to allow political advertisers to reach audiences
- JAN162024
StackAdapt announced a partnership with OpenX to combine its multi-channel advertising platform with OpenX's curated political audiences, enabling political advertisers to reach target audiences programmatically across CTV, mobile, web, and display.
-15
Public and Political Behavior
March 28
StackAdapt’s partnership with OpenX facilitates enhanced political advertising capabilities by enabling rapid and targeted outreach for political advertisers. This development raises concerns about the potential misuse of such microtargeting technology in political campaigns, which could contribute to the spread of divisive or authoritarian messaging.
-10
Technology and Services Impact
March 28
The integration of advanced programmatic advertising technology and curated political audiences highlights concerns over the potential for automated political message targeting without robust safeguards. Such technological capabilities can be exploited to manipulate political narratives, aligning with trends that may erode democratic discourse.
- JAN162024
StackAdapt and OpenX announced a partnership on January 16, 2024, to enable political advertisers to target audiences programmatically across CTV, mobile, web, and display. The collaboration leverages advanced creative review tools intended to expedite ad approvals and expand premium publisher access, raising concerns about the potential for facilitating unchecked political messaging.
-40
Public and Political Behavior
March 28
The partnership directly facilitates targeted political advertising. By expediting creative approvals and enabling programmatic access for political ads, the move raises concerns that such technology could be exploited to promote extremist or authoritarian messaging, thereby negatively affecting public discourse.
-30
Technology and Services Impact
March 28
The deployment of advanced programmatic advertising technology, including expedited creative review processes, poses risks by potentially amplifying politically charged content without sufficient regulation. This technology could be misused to target vulnerable groups and promote divisive or extremist narratives.
- JUL082019
StackAdapt partnered with the Digital Advertising Alliance of Canada (DAAC) to enhance transparency and accountability in political advertising. Through this initiative, they provided a custom in-ad transparency tool that displays the required electoral information when users hover over political ads, promoting democratic accountability ahead of the 2019 Canadian federal election.
+80
Public and Political Behavior
March 28
StackAdapt's proactive partnership with the DAAC to support transparent political advertising aligns with democratic accountability and integrity in the public sphere. This move ensures political advertisers meet electoral disclosure requirements, thus supporting fair electoral processes.
+60
Technology and Services Impact
March 28
The introduction of a custom in-ad transparency tool by StackAdapt represents a progressive use of technology, enhancing public oversight and ensuring information is readily available as required by election laws. This innovative approach reinforces the democratic process by leveraging technology for transparency.
- JUL082019
On July 8, 2019, StackAdapt announced a partnership with the Digital Advertising Alliance of Canada (DAAC) to support a program that increases transparency and accountability in political advertising ahead of the 2019 Canadian federal election. This initiative requires participating advertisers to display standardized political ad notices, ensuring compliance with the Elections Act.
+80
Public and Political Behavior
March 28
StackAdapt's proactive support of DAAC’s Political Ads Program enhances electoral transparency and accountability, promoting democratic values and resisting authoritarian influences. This initiative helps to counteract opaque political advertising processes that may undermine democratic participation.
+40
Technology and Services Impact
March 28
By integrating an in-ad transparency tool that clearly identifies political ads, StackAdapt leverages its ad tech platform to support democratic practices. The use of this technology ensures that voters are properly informed about political messaging, thereby promoting accountability and transparency in political communications.
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