Company Directory - LiveRamp Holdings, Inc.
Company Details - LiveRamp Holdings, Inc.
LiveRamp Holdings, Inc.
WebsiteLiveRamp is a data collaboration platform designed to enhance personalized and omnichannel experiences for businesses and marketers. It focuses on data connectivity and ensuring privacy while enabling companies to use their data to drive marketing effectiveness.
CCI Score
CCI Score: LiveRamp Holdings, Inc.
-49.43
0.03%
Latest Event
LiveRamp Faces Class Action Lawsuit Over Invasive Data Practices
A class action lawsuit filed in San Francisco alleges that LiveRamp collected, consolidated, and resold personal data without consent to create intrusive identity profiles, facilitating pervasive surveillance and targeted advertising.
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QUISLING
LiveRamp Holdings, Inc. is currently rated as a Quisling.
Latest Events
- JAN302025
A class action lawsuit filed in San Francisco alleges that LiveRamp collected, consolidated, and resold personal data without consent to create intrusive identity profiles, facilitating pervasive surveillance and targeted advertising.
-70
Provision of Repressive Technologies
April 3
LiveRamp is accused of operating a massive identity surveillance system by aggregating and selling detailed personal profiles without consent. Such practices not only violate privacy laws but also enable invasive tracking and the potential misuse of personal data for authoritarian control measures.
Identity crisis: Lawsuit alleges tech company violated privacy laws by reselling client data
-50
Business Practices and Ethical Responsibility
April 3
The lawsuit claims that LiveRamp unlawfully resold sensitive personal data without obtaining user consent, demonstrating unethical business practices. This approach not only endangers consumer privacy but also undermines trust in corporate responsibility.
Identity crisis: Lawsuit alleges tech company violated privacy laws by reselling client data
- JAN252025
An investigation alleges that LiveRamp tracked, collected, and sold personal data of millions without consent using invasive technologies, raising issues about unethical business practices and the provision of repressive surveillance technologies.
-60
Business Practices and Ethical Responsibility
April 3
The allegations highlight unethical business practices where LiveRamp allegedly violated privacy rights by aggregating and selling sensitive consumer data without consent. Such practices undermine consumer rights and contribute to an environment that could enable authoritarian overview of personal data.
LiveRamp Data Broker Privacy Class Action Lawsuit Investigation
-75
Provision of Repressive Technologies
April 3
The use of proprietary systems such as 'RampID' and 'AbiliTec' for real-time tracking and cross-device surveillance is cited as evidence of technology misuse that can facilitate mass surveillance, a core concern for enabling authoritarian practices.
LiveRamp Data Broker Privacy Class Action Lawsuit Investigation
- DEC312024
LiveRamp Holdings Inc. disclosed spending $60,000 on lobbying activities during Q4 2024 focused on issues related to data and privacy, as reported by Nasdaq.
-20
Political Contributions and Lobbying Efforts
April 3
The disclosed $60,000 expenditure on lobbying indicates that LiveRamp is engaged in influencing policy around data and privacy. While advocating for data privacy can be seen as progressive, corporate lobbying in this arena is often designed to shape regulatory environments in ways that benefit corporate interests, potentially undermining transparency and democratic accountability. From an anti-fascist perspective, such corporate political influence is concerning as it may contribute to the erosion of worker and community rights.
Lobbying Update: $60,000 of LIVERAMP HOLDINGS INC. lobbying was just disclosed
- MAR052024
Privacy campaigners from the Open Rights Group have lodged formal complaints with UK and French data regulators alleging that LiveRamp’s extensive data processing practices are unlawful, overly intrusive, and lack the necessary transparency. The complaint highlights indiscriminate collection, repurposing of personal data, and potential breaches of EU data protection laws, raising serious concerns about surveillance capitalism and risks to consumer privacy.
-70
Business Practices and Ethical Responsibility
April 3
LiveRamp is accused of engaging in unethical business practices by processing vast amounts of personal data without a clear legal basis or adequate transparency. The allegations suggest that its operations sacrifice consumer privacy for commercial gain, undermining ethical standards in business practices.
Open Rights Group accuses LiveRamp of 'unlawful' data processing
-50
Technology and Services Impact
April 3
The technology and data processing methods employed by LiveRamp are criticized for enabling invasive tracking and profiling. By facilitating the creation of comprehensive personal data profiles, the company contributes to a surveillance ecosystem that can be exploited to target marginalized groups, undermining both privacy rights and democratic accountability.
Open Rights Group accuses LiveRamp of 'unlawful' data processing
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Corporate Financials
- Revenue
- 2025
- $500.00M
Industries
- 518210
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services
- 541511
- Custom Computer Programming Services
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- Computer Systems Design Services
- 541613
- Marketing Consulting Services