Company Directory - Integral Ad Science Holding Corp.
Company Details - Integral Ad Science Holding Corp.
Integral Ad Science Holding Corp.
WebsiteNew York, United States
Integral Ad Science Holding Corp. is a global leader in digital media quality. The company provides verification, analytics, and optimization solutions for digital advertising, helping brands and publishers ensure ad effectiveness and combat fraud.
CCI Score
CCI Score: Integral Ad Science Holding Corp.
27.37
-0.02%
Latest Event
IAS Achieves Accredited ISO 42001:2023 Certification for AI Management
Integral Ad Science (IAS) announced on December 16, 2024, that it has received the ISO/IEC 42001:2023 certification for its AI Management System. This milestone highlights the company’s dedication to robust governance, transparency in AI usage, and adherence to high ethical and quality standards in its digital media analytics platform.
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DISSENTER
Integral Ad Science Holding Corp. is currently rated as a Dissenter.
Latest Events
- DEC162024
Integral Ad Science (IAS) announced on December 16, 2024, that it has received the ISO/IEC 42001:2023 certification for its AI Management System. This milestone highlights the company’s dedication to robust governance, transparency in AI usage, and adherence to high ethical and quality standards in its digital media analytics platform.
+40
Business Practices and Ethical Responsibility
March 28
The ISO 42001 certification underscores IAS's commitment to responsible business practices, strong governance, and ethical management of its AI systems. Achieving this standard reinforces the company’s adherence to high-quality and transparent operations, which is a positive anti-authoritarian signal.
+35
Technology and Services Impact
March 28
By obtaining the world’s first certification for AI Management Systems, IAS demonstrates that its technology is developed and maintained with high ethical standards and quality controls. This responsible integration of AI in its digital media measurement solutions promotes transparency and limits potential misuse.
- MAY142024
Integral Ad Science Holding Corp. released an analysis observing spikes in misinformation and negative political content during key dates (February 19 and Super Tuesday on March 5), highlighting the potential impact of such trends on brand risk during high-profile political events and elections.
+15
Public and Political Behavior
March 28
The analysis provided by IAS enhances public understanding of how misinformation and politically charged content can influence brand risk. By drawing attention to fluctuations tied to political events, IAS contributes to public awareness and indirectly supports efforts against extremist propaganda, reflecting positive public and political behavior.
+15
Media Influence and Propaganda
March 28
By examining trends in media content and misinformation surrounding political events, IAS provides valuable insights that can help brands avoid inadvertently aligning with divisive or extremist narratives, thereby promoting responsible media influence.
- DEC052023
On December 05, 2023, Integral Ad Science released its inaugural Responsibility Report detailing tangible progress on its ESG initiatives, including decarbonization efforts in digital advertising, board diversity improvements, and a corporate giving campaign to aid community hunger relief.
+40
Public and Political Behavior
March 28
The report underlines IAS’s commitment to transparency and ethical public engagement by openly communicating its progress on sustainability and diversity initiatives. This kind of accountability enhances public trust and can serve as a counterweight to authoritarian tendencies in corporate communications.
+50
Business Practices and Ethical Responsibility
March 28
The Responsibility Report foregrounds responsible business practices through tangible initiatives such as transitioning to renewable energy, advancing board diversity, and engaging in significant corporate giving. These actions demonstrate a proactive stance in promoting ethical responsibility and inclusivity, aligning with progressive values against authoritarian practices.
- MAR092020
Integral Ad Science Holding Corp. published a study examining how the quality of digital advertising environments shapes voter perceptions, with findings highlighting widespread concerns over fake news, ad fraud, and deep fakes. The research stresses the importance of context in political advertising, offering insights that can empower consumers and promote greater transparency in electoral discourse.
+30
Public and Political Behavior
March 28
The study contributes to a better public understanding of political advertising environments and their impact on voter perceptions, encouraging transparency and informed public engagement which can serve as a counterbalance to manipulative political narratives.
+40
Media Influence and Propaganda
March 28
By shedding light on how low-quality digital ad placements can affect political perceptions and potentially enable misinformation strategies such as the use of deep fake technologies, the study provides valuable data that supports efforts to counteract propaganda and safeguard democratic discourse.
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