American Rebel Holdings held a series of high-profile investor meetings and media appearances in South Florida, including a meeting with strategic partners at the Mar-a-Lago Club—a venue closely associated with Trump-era politics. This choice of venue raises concerns about potential alignment with far‐right and authoritarian networks.

American Rebel Holdings premiered 'The American Rebel Story' video featuring CEO Andy Ross, which emphasizes a potent mix of patriotic and nationalist rhetoric. The messaging, with its overt references to traditional American values, risks resonating with and reinforcing far-right, divisive ideologies.

Over the past ten days, American Rebel CEO Andy Ross has appeared on several conservative media outlets, including Fox & Friends, Newsmax, and One America Network, to promote the company's patriotic brand and its emphasis on privacy and protection. This series of public appearances emphasizes the company's alignment with a right-wing narrative and conservative values.

American Rebel CEO Andy Ross embarked on a ten‐day media tour, appearing on outlets such as Fox & Friends, Newsmax, and One America Network to promote the company’s patriotic message and strong emphasis on privacy rights. The aggressive outreach through conservative media channels aligns the company with ideological narratives that tend toward nationalist and authoritarian rhetoric.

American Rebel CEO Andy Ross embarked on a public relations blitz over the past ten days, making appearances on conservative media platforms such as Fox & Friends, Newsmax, One America Network, and others. In these engagements, he emphasized the company’s commitment to privacy and protection, aligning its messaging with right-wing, patriotic narratives.