Puma SE

Herzogenaurach, Germany

Puma SE is a global athletic and casual footwear, apparel, and accessories brand known for its innovative design and performance-driven products. The company is recognized worldwide for its sports sponsorships and its blend of athletic functionality with lifestyle fashion.

CCI Score

66.90

-0.07% May 3

Latest Event

Puma's Supply Chain Sustainability Revolution

Puma unveiled an ambitious roadmap to enhance the sustainability, transparency, and social responsibility of its supply chain by 2025. This initiative is a positive step towards ethical sourcing and reducing its harmful environmental footprint, aligning with anti-fascist values through responsible business practices.

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LEADER

Puma SE is currently rated as a Leader.

+45 to +100 CCI Score

Companies in this range actively lead the fight against authoritarianism by rejecting oppressive practices and championing democratic values. They implement robust policies, engage in transparent governance, and drive initiatives that set the standard for corporate responsibility.

Latest Events

JAN

16

2025

Puma's Supply Chain Sustainability Revolution
77.69

Puma unveiled an ambitious roadmap to enhance the sustainability, transparency, and social responsibility of its supply chain by 2025. This initiative is a positive step towards ethical sourcing and reducing its harmful environmental footprint, aligning with anti-fascist values through responsible business practices.
+80

Supply Chain Ethics

March 24

Puma's roadmap to a more sustainable supply chain demonstrates a proactive commitment to ethical sourcing and transparency in its operations. By focusing on reducing environmental impact and enhancing supply chain integrity, Puma is indirectly challenging exploitative practices and contributing to a corporate culture that resists structures supportive of authoritarianism. This initiative not only promotes environmental justice and worker rights but also serves as a model for responsible business practices that counter the systemic tendencies under late-stage capitalism and authoritarian influences.

Puma's Roadmap to Sustainability: 2025 Supply Chain Revolution
NOV

15

2024

PUMA Supply Chain Sustainability and Human Rights Initiatives
76.38

PUMA has unveiled its Vision 2030 sustainability goals, emphasizing supply chain sustainability and enhanced human rights practices, including training 400,000 workers, closing the gender pay gap, and increasing the use of recycled materials.
+80

Supply Chain Ethics

March 24

PUMA's renewed focus on supply chain sustainability, including targets to use recycled materials and implement supplier training on human rights, indicates a strong commitment to ethical sourcing. This positive action supports broader efforts to resist authoritarian economic practices by promoting transparency and human rights in the supply chain.

How PUMA is Making Supply Chain Sustainability a Priority | Procurement Magazine
+80

Labor Relations and Human Rights Practices

March 24

The initiative to close the gender pay gap and provide human rights training for 400,000 workers, along with a progressive move towards a living wage at core factories, demonstrates PUMA's commitment to robust labor relations and human rights practices. This effort contrasts sharply with practices that may indirectly support authoritarian power structures, earning a positive score.

How PUMA is Making Supply Chain Sustainability a Priority | Procurement Magazine
DEC

12

2023

Puma Ends Israeli Sponsorship Amid Pro-Palestinian Boycott Pressure
44.30

Puma announced the termination of its sponsorship for the Israeli national soccer team, a move that has been widely celebrated by pro-Palestinian activists and the BDS movement. Though the company stated that the decision was part of a regular strategic review and was made before the outbreak of the war with Hamas, the fallout highlights growing pressure on corporations to avoid complicity in human rights abuses linked to controversial partnerships.
+60

Public and Political Behavior

March 24

Puma's decision to end its sponsorship of the Israeli national soccer team signals a distancing from entities linked to human rights abuses and oppressive policies. The move has been celebrated by pro-Palestinian activists and aligns with broader anti-fascist positions by rejecting support for organizations associated with occupation and settlement practices. Despite the company's claim that the decision was pre-planned, the political implications contribute to a positive public and political behavior score.

Puma Ending Israel Sponsorship Sparks Pro-Palestinian Activist Celebration
+40

Business Practices and Ethical Responsibility

March 24

The cessation of Puma's long-standing sponsorship with the Israeli Football Association reflects a shift in business practices influenced by ethical concerns and external social pressure. Even though Puma described the decision as part of a scheduled review, the outcome resonates with anti-oppressive and pro-human rights values, indicating a responsible adjustment in corporate ethics.

Puma Ending Israel Sponsorship Sparks Pro-Palestinian Activist Celebration
AUG

01

2023

PUMA’s Human Rights and Fair Wage Initiatives
69.21

PUMA reaffirms its commitment to fair labor practices by supporting unionization and advocating for living wages in its supply chain, particularly in Bangladesh. The company actively monitors wage data and enforces its Code of Conduct in collaboration with the Fair Labor Association to ensure workers’ rights are respected.
+85

Labor Relations and Human Rights Practices

March 24

PUMA demonstrates a strong commitment to labor rights and fair labor practices by endorsing freedom of association and supporting union initiatives. Their active measures, including supporting the Fair Labor Association’s letter and detailed wage monitoring in Bangladesh, reflect a proactive approach to improving working conditions and ensuring compliance with local wage laws.

HUMAN RIGHTS STATEMENTS
+80

Supply Chain Ethics

March 24

The article outlines PUMA’s responsible sourcing and supply chain practices which include the annual collection of wage data and rigorous audits of suppliers. Such measures emphasize their commitment to ethical supply chain management, ensuring that partners adhere to fair labor practices and wage compliance.

HUMAN RIGHTS STATEMENTS