Brunello Cucinelli

Solomeo, Italy

Brunello Cucinelli is a luxury fashion brand renowned for its high-quality garments and artisan craftsmanship. The brand specializes in cashmere and tailored clothing, blending traditional Italian style with modern aesthetics, creating fashionable clothing that caters to a discerning clientele.

CCI Score

41.74

-0.17% May 31

Latest Event

Brunello Cucinelli Embraces Sustainable and Ethical Luxury Practices

The article highlights Brunello Cucinelli's commitment to ethical sourcing, environmental sustainability, and fair labor practices. The luxury brand emphasizes transparency in its supply chain, supports local artisans, and ensures fair wages and a balanced work-life schedule, reflecting its humanistic capitalism approach and preservation of cultural heritage.

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DISSENTER

Brunello Cucinelli is currently rated as a Dissenter.

+25 to +44 CCI Score

These companies are vocal in their opposition to authoritarian regimes. They publicly criticize oppressive policies and engage in advocacy efforts to promote accountability and transparency, even if their actions aren’t as extensive as those of Moral Leaders.

Latest Events

MAR

25

2025

Brunello Cucinelli Embraces Sustainable and Ethical Luxury Practices
63.80

The article highlights Brunello Cucinelli's commitment to ethical sourcing, environmental sustainability, and fair labor practices. The luxury brand emphasizes transparency in its supply chain, supports local artisans, and ensures fair wages and a balanced work-life schedule, reflecting its humanistic capitalism approach and preservation of cultural heritage.
+70

Supply Chain Ethics

May 17

Brunello Cucinelli demonstrates strong ethical sourcing practices by maintaining a transparent supply chain that supports local artisans. This ethical commitment helps ensure human dignity and environmental stewardship, reinforcing progressive business practices in the luxury sector.

Sustainable Luxury, the Brunello Cucinelli Way
+60

Labor Relations and Human Rights Practices

May 17

The brand's commitment to a humanistic approach is further evidenced by its fair labor practices, including ensuring fair wages and a balanced work-life schedule. This focus on protecting worker rights and human dignity aligns with progressive principles and anti-authoritarian values.

Sustainable Luxury, the Brunello Cucinelli Way
NOV

11

2024

Brunello Cucinelli's Public Political Endorsement
66.23

Brunello Cucinelli publicly endorsed center‐left candidate Stefania Proietti and reiterated his self-described identity as a 'moderate of the center-left'. In interviews he affirmed his progressive political values, referencing longstanding ties with figures like Matteo Renzi and Dario Nardella, while also maintaining respectful—if cautious—relations with some center‐right politicians. This public political engagement underscores his commitment to a humanistic model of capitalism that aligns with anti‐fascist and socially responsible values.
+70

Executive Political Engagement

May 17

By openly endorsing a center‐left candidate and describing himself as a moderate with progressive leanings, Cucinelli demonstrates a commitment to progressive political engagement. His public statements and active relationships with progressive political figures reflect ethical political behavior that is aligned with anti-fascist values.

Cucinelli e la politica: valori e alleanze di un riformista
JUN

26

2024

Brunello Cucinelli Endorses Meloni Government
-54.67

In a public statement, Brunello Cucinelli expressed strong support for Italy's current government led by Giorgia Meloni, praising its performance and emphasizing his commitment to being an Italian company that pays taxes domestically. Despite his self-professed 'socialist culture,' this endorsement aligns him with a right-wing administration that critics associate with authoritarian tendencies.
-60

Executive Political Engagement

May 17

Brunello Cucinelli's public endorsement of the Meloni-led government—a regime often criticized for authoritarian and far-right policies—signals corporate complicity in supporting an administration that may undermine progressive values and marginalized communities. Although he has historically mentioned his socialist cultural leanings, his praise for the government reflects a troubling alignment with far-right power structures.

Cucinelli: "Governo promosso". Il re del cashmere di sinistra elogia Meloni
MAR

07

2023

Brunello Cucinelli Boosts Worker Welfare with Wage Increase and No Layoffs
71.95

Brunello Cucinelli, renowned for its commitment to worker dignity, has never laid off an employee and recently announced a 20% wage increase for tailors and operatives. This move, which underscores its progressive labor practices, coincided with receiving the Neiman Marcus Award for distinguished service in fashion.
+90

Labor Relations and Human Rights Practices

May 17

Brunello Cucinelli's decision to never lay off employees and to implement a significant 20% wage increase demonstrates a strong commitment to labor rights and worker dignity. Such practices align with anti-fascist, progressive principles that prioritize fair labor practices and human rights, setting a positive example in the industry.

Cucinelli, che non ha mai licenziato nessuno e alza gli stipendi
FEB

24

2023

Brunello Cucinelli Raises Wages for Tailors and Factory Workers
55.80

At a recent board meeting, Brunello Cucinelli announced a 20% wage increase for tailors and factory workers, aiming to restore dignity to manual labor and better value their contributions. This move contrasts with typical cost-cutting measures and reflects a commitment to fair labor practices.
+70

Labor Relations and Human Rights Practices

May 17

By increasing wages by 20% for tailors and factory workers, Brunello Cucinelli is taking a progressive step toward elevating the dignity of manual labor. This action helps counter exploitative labor practices and reinforces the company’s commitment to equitable treatment of workers, aligning with anti-fascist principles of empowering the working class.

Brunello Cucinelli aumenta stipendi di sarte e operai: guadagneranno più degli impiegati. «Ridiamo dignità a questi lavori»
MAR

01

2020

Brunello Cucinelli's Ethical Response during the 2020 Pandemic
47.30

During the COVID-19 crisis, notably in March 2020, Brunello Cucinelli demonstrated a commitment to humanitarian capitalism by maintaining full salaries, avoiding layoffs, and not imposing supplier discounts despite a revenue dip, thereby upholding worker dignity and ethical business practices.
+80

Labor Relations and Human Rights Practices

May 17

Brunello Cucinelli's decision to maintain employee wages and avoid layoffs during a revenue dip reflects strong commitment to human rights and fair labor practices. This decision not only safeguarded the livelihoods of direct employees and subcontractors but also reinforced ethical business practices and worker dignity amidst challenging economic conditions.

Brunello Cucinelli on cashmere and humanitarian capitalism