Company Directory - Virgin America
Company Details - Virgin America

Virgin America
Virgin America was a former American airline known for its innovative services and customer-focused approach. The airline ultimately merged with Alaska Airlines.
CCI Score
CCI Score: Virgin America
38.28
-0.03%
Latest Event
Virgin America Flight Attendants Unionize
Virgin America flight attendants, after previously rejecting union representation, voted to join the Transport Workers Union of America. This unionization marks a significant step forward in strengthening labor rights and worker protection within the airline, challenging past corporate practices and aligning with anti-authoritarian values.
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DISSENTER
Virgin America is currently rated as a Dissenter.
Latest Events
- JUL282025
Virgin America flight attendants, after previously rejecting union representation, voted to join the Transport Workers Union of America. This unionization marks a significant step forward in strengthening labor rights and worker protection within the airline, challenging past corporate practices and aligning with anti-authoritarian values.
+80
Labor Relations and Human Rights Practices
March 27
The successful unionization of flight attendants at Virgin America represents an important victory for labor rights. This initiative enhances worker representation and challenges historically anti-union corporate stances, reducing complicity in practices that can support authoritarian economic structures. It is a positive move that supports fair labor practices and worker empowerment.
After rejecting a union 3 years ago, Virgin America flight attendants change mind and unionize
- APR012025
A majority of Virgin America pilots recently voted to be represented by the Air Line Pilots Association, marking a significant step toward improved labor rights and representation. This move, following a similar vote by flight attendants, underscores a progressive shift in the company’s labor practices.
+80
Labor Relations and Human Rights Practices
March 27
The pilot unionisation vote represents a proactive effort by workers to secure better representation and working conditions. Such actions align with progressive labor practices and strengthen the protection of worker rights, which is crucial in countering authoritarian trends and supporting democratic norms.
Virgin America pilots vote for unionisation - The Business Times
- JUN112024
Virgin America's Modern Slavery Statement demonstrates a robust commitment to eliminating modern slavery and human trafficking in its operations. The document details rigorous supplier due diligence, comprehensive supplier codes, and training programs designed to protect labor rights, ensuring ethical practices in its supply chain.
+80
Labor Relations and Human Rights Practices
March 27
Virgin America, as reflected in its modern slavery statement, has implemented strong labor rights measures. The company enforces a zero-tolerance policy towards modern slavery, provides mandatory anti-slavery training, and actively monitors supply chain risks, thereby upholding robust labor relations and human rights standards.
+80
Supply Chain Ethics
March 27
The statement provides extensive details on supply chain ethics, demonstrating a rigorous approach to supplier selection, due diligence, and risk assessment. These measures ensure that suppliers adhere to ethical standards, mitigating risks associated with forced or compulsory labor and reinforcing transparency and accountability across the supply chain.
- JAN012024
The company, as part of its broader Virgin brand, has issued a comprehensive Modern Slavery Statement detailing strict supplier code of conduct policies, regular supplier audits, and training initiatives aimed at mitigating modern slavery risks in its supply chain. This move reinforces fair labor practices and upholds human rights standards.
+80
Labor Relations and Human Rights Practices
March 27
The Modern Slavery Statement outlines robust measures to safeguard labor rights, including training for tour operators on human trafficking risks and strict adherence to international labor standards. These actions demonstrate a strong commitment to upholding workers' rights and improving labor relations.
+75
Supply Chain Ethics
March 27
The statement further highlights proactive supply chain ethics measures, including the requirement for suppliers to sign a Code of Conduct and to undergo periodic audits and training. These initiatives reduce the risk of human trafficking and forced labor within increasingly complex supply chains, signaling a positive ethical business practice.
- JAN012023
Virgin America's published modern slavery statements emphasize a robust commitment to eliminating forced labor, slavery, and human trafficking within its supply chains. The company's zero-tolerance stance and transparency measures reflect strong ethical business practices that counter exploitative labor practices, aligning with anti-fascist and human rights values.
+90
Supply Chain Ethics
March 27
The article outlines Virgin America's clear and proactive measures against modern slavery by promoting supply chain transparency and taking a zero-tolerance approach to labor abuse. This robust internal policy minimizes complicit practices in forced labor and underscores the company's commitment to ethical sourcing, which is a positive indicator in the fight against authoritarian exploitation in global supply chains.
- JAN302016
Virgin America CEO David Cush publicly endorsed Donald Trump during an event in San Francisco, raising questions about the airline's alignment with authoritarian political practices. Though Cush attempted some backtracking, his statement reflects executive political engagement that can undermine democratic accountability.
-40
Public and Political Behavior
January 30
The endorsement by Virgin America's CEO contributes to a broader pattern of public and political behavior that endorses authoritarian figures. The negative score reflects the potential impact of leadership aligning with a controversial political figure whose views are seen as undermining democratic principles.
CEO of San Francisco-Based Virgin America Endorses Donald Trump
-60
Executive Political Engagement
January 30
The executive's direct public endorsement of Donald Trump, a leader increasingly associated with authoritarian practices, signifies a problematic instance of executive political engagement. This behavior further implicates the company in supporting an authoritarian agenda, despite later attempts to moderate the stance.
CEO of San Francisco-Based Virgin America Endorses Donald Trump
- JAN292016
On January 29, 2016, in San Francisco, Virgin America CEO David Cush suggested that Donald Trump could defeat Hillary Clinton, a comment that underscores concerning corporate political engagement. His remarks dismiss established political norms and align with anti-democratic rhetoric, raising questions about the role of corporate leadership in influencing or normalizing authoritarian tendencies.
-40
Executive Political Engagement
March 27
Virgin America CEO David Cush's public statements suggesting that Donald Trump could defeat Hillary Clinton reflect a notable instance of executive political engagement. Given his influential role, such comments can be seen as corporate endorsement of non-traditional, populist political approaches that undermine the democratic process. This event is evaluated negatively from an anti-fascist perspective, as it resonates with the normalization of authoritarian sentiments in corporate political behavior.
- JAN202016
At a San Francisco event in January 2016, Virgin America CEO David Cush sparked controversy by endorsing Donald Trump during a live Q&A, signaling executive political engagement that may indirectly support authoritarian tendencies. His remarks, which contrasted traditional political stances, have raised questions about the airline’s alignment with political forces that undermine democratic norms.
-50
Executive Political Engagement
March 27
Virgin America CEO David Cush's decision to vocalize support for Donald Trump at a public forum reflects a form of executive political engagement that aligns with authoritarian leanings. By endorsing a figure associated with policies that many view as undermining democratic processes, the leadership’s stance is seen as contributing to the erosion of conventional political norms. This behavior can be interpreted as complicity in fostering conditions that facilitate the rise of a more authoritarian political climate.
Donald Trump finds unexpected voice of support from San Francisco's CEO
- JUN042014
A majority of Virgin America pilots voted to be represented by the Air Line Pilots Association, marking a significant step forward in labor rights and unionization. This development not only improves working conditions but also challenges historical practices that left the airline without a unionized pilot group, representing a push against authoritarian labor management practices.
+75
Labor Relations and Human Rights Practices
March 27
The unionization vote by Virgin America pilots is a positive move for labor relations and human rights practices. By choosing representation through ALPA, the pilots are securing improved working conditions and fair negotiations, which serves as a counterbalance to exploitative practices often associated with authoritarian management. This action demonstrates a commitment to labor rights and aligns with broader anti-fascist values by empowering workers at a critical juncture in the airline's history.
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Industries
- 481111
- Scheduled Passenger Air Transportation
- 481112
- Scheduled Freight Air Transportation
- 488119
- Other Airport Operations