Company Directory - The Trade Desk
Company Details - The Trade Desk
The Trade Desk
WebsiteSan Diego, United States
ISIN: US88339J1051
The Trade Desk is a technology company that provides a platform for digital advertising and media buying, enabling marketers to manage their advertising campaigns in a more efficient, effective manner across multiple media channels.
CCI Score
CCI Score: The Trade Desk
-4.33
Latest Event
No Reported Lobbying Efforts by The Trade Desk in 2024 Cycle
The Trade Desk has not reported any lobbying efforts during the 2024 election cycle according to OpenSecrets, with data noting the absence of such activities from filings by the FEC and Senate Office of Public Records. This suggests the company is not actively engaging in direct political influence that could support authoritarian agendas.
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BYSTANDER
The Trade Desk is currently rated as a Bystander.
Latest Events
- APR242025
The Trade Desk has not reported any lobbying efforts during the 2024 election cycle according to OpenSecrets, with data noting the absence of such activities from filings by the FEC and Senate Office of Public Records. This suggests the company is not actively engaging in direct political influence that could support authoritarian agendas.
+50
Political Contributions and Lobbying Efforts
June 18
The absence of reported lobbying efforts indicates that The Trade Desk is not channeling resources to directly influence political policies, reducing the risk of supporting authoritarian or far-right agendas. This is seen as a positive signal from an anti-fascist perspective.
- MAR312025
Lawsuits filed on March 31, 2025, allege that The Trade Desk systematically tracks users online without proper consent by using its UID2.0 technology to build detailed user profiles, potentially violating consumer privacy laws and undermining digital privacy controls.
-50
Business Practices and Ethical Responsibility
June 18
The lawsuits claim that The Trade Desk's practices of tracking users without adequate disclosure and consent represent unethical business practices that compromise consumer privacy. This unethical data handling may contribute to a broader surveillance apparatus that could empower authoritarian dynamics.
-30
Technology and Services Impact
June 18
The use of UID2.0 technology to assemble detailed consumer profiles without consent raises serious concerns about the role of technology in enabling invasive surveillance capabilities, potentially facilitating authoritarian control over personal data.
- MAR282025
The Trade Desk is facing two class-action lawsuits in California alleging that its tracking technologies, UID2 and Adsrvr Pixel, collect and monetize consumers' personal data without proper consent, thereby violating federal and state privacy laws.
-65
Business Practices and Ethical Responsibility
June 18
The Trade Desk is accused of engaging in unethical business practices by secretly collecting and monetizing sensitive consumer data, which undermines transparency and consumer privacy. This behavior reflects a disregard for ethical norms and contributes to a climate of corporate irresponsibility.
The Trade Desk’s Privacy Crisis: Lawsuits Expose Adtech’s Data Dilemma
-70
Provision of Repressive Technologies
June 18
The allegations highlight that The Trade Desk’s use of tracking technologies (UID2 and Adsrvr Pixel) facilitates cross-device surveillance and creates comprehensive consumer profiles without adequate consent. This raises serious concerns about privacy violations and the potential for mass data exploitation.
The Trade Desk’s Privacy Crisis: Lawsuits Expose Adtech’s Data Dilemma
- FEB062025
OpenSecrets released a profile on The Trade Desk detailing the company’s political contributions during the 2024 election cycle. The data shows that contributions were predominantly directed to Democratic recipients (26 members receiving an average of $315, totaling $8,210) compared to a single Republican recipient ($100), reflecting an anti-authoritarian political alignment.
+40
Political Contributions and Lobbying Efforts
June 18
The Trade Desk’s contributions profile, as reported by OpenSecrets, indicates a clear skew towards supporting Democratic recipients over Republicans. Given that Democratic candidates are generally viewed as upholding progressive, anti-fascist values, this political contributions pattern is scored positively in terms of anti-authoritarian public behavior.
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Menlo Park, United States
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Corporate Financials
- Revenue
- 2023
- $1.30B
- Total Assets
- 2023
- $750.00M
- Operating Income
- 2023
- $250.00M
- Total Equity
- 2023
- $400.00M
Employees: 2,300
Industries
- 518210
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services
- 541511
- Custom Computer Programming Services
- 541512
- Computer Systems Design Services
- 541613
- Marketing Consulting Services
- 541910
- Marketing Research and Public Opinion Polling