PF Digital Media Services

PF Digital Media Services is involved in providing post-production processing services within the film industry. The company delivers essential support to filmmakers and production studios in refining and finalizing their audio and visual content before distribution.

CCI Score

35.61

April 18

Latest Event

PF Digital Media Services Files Complaint Over Anti-Competitive Tie-In Practices

On September 17, 2021, PF Digital Media Services, a subsidiary of Prime Focus Limited, filed an information with the Competition Commission of India alleging that UFO Moviez and its subsidiaries imposed anti-competitive tie-in arrangements. These practices allegedly forced exhibitors to use the subsidiary's post-production processing services, thereby excluding competitors like PF from the market and hindering entry of new players.

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DISSENTER

PF Digital Media Services is currently rated as a Dissenter.

+25 to +44 CCI Score

These companies are vocal in their opposition to authoritarian regimes. They publicly criticize oppressive policies and engage in advocacy efforts to promote accountability and transparency, even if their actions aren’t as extensive as those of Moral Leaders.

Latest Events

SEP

17

2021

PF Digital Media Services Files Complaint Over Anti-Competitive Tie-In Practices
28.72

On September 17, 2021, PF Digital Media Services, a subsidiary of Prime Focus Limited, filed an information with the Competition Commission of India alleging that UFO Moviez and its subsidiaries imposed anti-competitive tie-in arrangements. These practices allegedly forced exhibitors to use the subsidiary's post-production processing services, thereby excluding competitors like PF from the market and hindering entry of new players.
+50

Business Practices and Ethical Responsibility

April 18

PF Digital Media Services’ decision to lodge a formal complaint with the CCI highlights a proactive stance against unethical business practices. By challenging the restrictive tie-in agreements that limit competition in post-production processing, PF promotes transparency and fair competition, thereby aligning with progressive business ethics.

CCI Directs Investigation into UFO Moviez, Scrabble Digital and Qube Cinema for Alleged Anti-Competitive Agreements
+30

Economic and Structural Influence

April 18

The complaint underscores concerns about market concentration and the structural barriers imposed by exclusive agreements. PF’s action challenges these market distortions, which in turn promotes a more equitable economic landscape and counters monopolistic tendencies that can harm innovation and consumer choice.

CCI Directs Investigation into UFO Moviez, Scrabble Digital and Qube Cinema for Alleged Anti-Competitive Agreements
SEP

17

2021

PF Digital Media Services Files Antitrust Complaint
38.10

PF Digital Media Services, a subsidiary of Prime Focus Limited, alongside producer Ravinder Walia, filed a complaint with the Competition Commission of India alleging that competitors in the cinema sector (UFO, Scrabble Digital Limited, and Qube) imposed restrictive tie-in clauses. These practices, which limited cinemas' ability to source post-production services and digital cinema equipment from alternative providers, are seen as anti-competitive and harmful to innovation and fair market practices.
+50

Public and Political Behavior

April 18

The filing of an antitrust complaint by PF Digital Media Services is a public and politically engaged action. By coming forward with evidence of anti-competitive practices, the company is promoting transparency and accountability in a market dominated by powerful players, thus supporting democratic oversight.

CCI Investigates Anti Competitive Practices In The Cinema Sector
+60

Business Practices and Ethical Responsibility

April 18

By bringing to light restrictive and anti-competitive business practices, PF Digital Media Services demonstrates a commitment to ethical responsibility in the marketplace. Their action supports fair competition, safeguards innovation in post-production processing, and opposes market behaviors that could consolidate power in the hands of a few dominant firms.

CCI Investigates Anti Competitive Practices In The Cinema Sector
APR

01

2019

PF Digital Media Services Files Complaint Against Anti-Competitive Practices
40.00

In 2019, PF Digital Media Services, alongside producer Ravinder Walia, initiated legal action that led to a formal complaint with the Competition Commission of India. The complaint detailed how UFO Moviez, Qube Cinema Technologies, and Scrabble Digital allegedly installed restrictive firmware to block third‐party content in theatres, creating entry barriers and limiting competitive practices in the digital cinema space.