Sensor Tower provided critical market intelligence data showing significant declines in daily active users and ad spend for Chinese e-commerce platforms Temu and Shein following the implementation of President Trump’s tariffs on Chinese imports. The data contributes to an informed public debate on the economic and regulatory impacts of U.S. trade policies.

Sensor Tower announced a series of new leadership appointments alongside a broader headcount reduction. The restructuring includes appointing a new CEO and other executive roles, while also marking the difficult decision to part ways with a group of employees.

In September 2023, Sensor Tower laid off approximately 40 employees, including several senior executives, as part of a broader corporate restructuring effort. The move has raised concerns about the firm’s approach to fair labor practices and the treatment of its workforce.

Sensor Tower, a market intelligence firm known for app analytics, announced layoffs affecting roughly 40 employees—including key C-suite roles—as part of a broader corporate restructuring. This move raises concerns over the company’s labor practices and treatment of its workforce.

Sensor Tower conducted significant layoffs, reportedly reducing its workforce by around 40 employees, including several C-suite executives, as part of a reorganization effort to 'right-size' the business.

Sensor Tower underwent a significant restructuring process resulting in the layoff of 40 staff members, raising concerns regarding its labor practices and the treatment of workers.

A BuzzFeed News report revealed that Sensor Tower has been secretly collecting data from iOS and Android users through VPN and ad-blocking apps by prompting the installation of root certificates via Safari, effectively bypassing Apple’s restrictions. The practice, which involved several apps—some of which were later removed for policy violations—raises serious ethical concerns regarding user data privacy and potential misuse.

BuzzFeed News investigation reported that Sensor Tower covertly gathered data from millions of users via VPN and ad-blocking apps, raising ethical concerns over undisclosed app ownership and the bypassing of standard App Store policies.

Sensor Tower secretly harvested user data via its owned VPN and ad-blocking apps, raising serious concerns over invasive surveillance practices and unethical business conduct.

An investigation has revealed that Sensor Tower covertly collected data from millions of users through popular VPN and ad-blocking apps without clearly disclosing the connection. This secret data collection practice, which has led to an investigation by Google, raises ethical concerns regarding user privacy and the potential enabling of surveillance practices.

A BuzzFeed News investigation revealed that Sensor Tower, a market intelligence firm, secretly owns multiple VPN and ad blocker apps that prompt users to install a root certificate. This certificate installation bypasses built-in security measures, potentially exposing users' entire traffic to surveillance and unauthorized data collection.