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Company Directory

Company Directory - REI

Company Details - REI

REI Logo

REI

Website

Kent, United States

162 Locations

REI (Recreational Equipment, Inc.) is a retail and outdoor recreation services corporation that specializes in selling outdoor gear and clothing. The company emphasizes sustainability and community engagement, offering a wide range of high-quality products for outdoor enthusiasts.

CCI Score

CCI Score: REI

-40.38

Latest Event

Unionized REI Workers Allege Racial Discrimination

A report from the National Employment Law Project indicates that nearly half of unionized REI workers have experienced or witnessed racial discrimination. The report also notes challenges in union contract negotiations and a rejected slate of board candidates, reflecting potential systemic issues in the company’s labor practices.

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TOADIE

REI is currently rated as a Toadie.

-30 to -44 CCI Score
Companies scoring in this range actively seek to please authoritarian regimes. They offer proactive support and assistance in exchange for preferential treatment, compromising ethical standards for business gains and political favor.

Latest Events

  • Unionized REI Workers Allege Racial Discrimination Logo
    MAY
    14
    2025

    A report from the National Employment Law Project indicates that nearly half of unionized REI workers have experienced or witnessed racial discrimination. The report also notes challenges in union contract negotiations and a rejected slate of board candidates, reflecting potential systemic issues in the company’s labor practices.

  • -60

    Labor Relations and Human Rights Practices

    June 18

    The report highlights significant allegations of racial discrimination and labor practice issues at REI. Claims that nearly half of unionized workers witnessed or experienced discrimination—as well as broader disputes over union-backed board candidates—suggest a failure to uphold equitable labor relations and human rights, which contradicts REI's progressive image.

    Unionized REI Workers Allege Racial Discrimination

  • REI Board Election Controversy and Political Endorsement Backlash Logo
    MAY
    08
    2025

    On May 8, 2025, during its annual co-op meeting, REI faced significant criticism for blocking union-backed board candidates and for its initial endorsement of Trump Secretary of the Interior Doug Burgum, which was later retracted. The rejection of board picks by REI Co-op members highlighted concerns over the company's undemocratic nomination process and alignment with authoritarian-leaning political figures.

  • -50

    Labor Relations and Human Rights Practices

    June 18

    REI blocked union-backed candidates from the board nomination process, undermining democratic co-op practices and dismissing worker representation. This action reflects poor labor relations and disregards the core cooperative values expected by its members.

    REI Co-op members reject company board picks after union campaign

  • -40

    Public and Political Behavior

    June 18

    REI's initial endorsement of Trump Secretary of the Interior Doug Burgum signals an alignment with authoritarian political figures, which contrasts sharply with co-op democratic values. Although the endorsement was retracted following backlash, the incident raises serious concerns about the company's public political behavior.

    REI Co-op members reject company board picks after union campaign

  • REI reverses political endorsement amid public backlash Logo
    APR
    10
    2025

    REI reversed its previous endorsement of Doug Burgum, Trump’s nominee for Secretary of the Interior, following strong criticism from customers, employees, and environmental advocates. The company also joined the 'Brands for Public Lands' coalition to advocate for progressive conservation policies, reflecting a shift towards protecting public lands and aligning with the values of its community.

  • +80

    Executive Political Engagement

    June 18

    REI’s decision to withdraw its endorsement of Doug Burgum, a figure tied to controversial federal policies, and its subsequent participation in the 'Brands for Public Lands' coalition, demonstrate a strong commitment to countering authoritarian influences and supporting conservation efforts. This reversal aligns with progressive values and responds to internal and external pressure from workers and community advocates.

    REI reverses political endorsement amid fury

  • REI Alleged Use of Overseas Suppliers Violating Labor Rights Logo
    JAN
    02
    2025

    An investigative report by Students for International Labor Solidarity and the Labor Center at UMass-Amherst alleges that REI uses suppliers in Southeast and East Asia and Central America who violate labor and human rights. In response, REI stated it is committed to high standards and works swiftly to address issues in its complex global supply chain.

  • -60

    Labor Relations and Human Rights Practices

    June 18

    The report alleges severe labor rights violations within REI's supply chain, reflecting exploitative labor practices and worker exploitation in the company's overseas sourcing. This rating is based on documented complaints raised by workers and investigative findings.

    REI Alleged to Use Overseas Suppliers That Violate Labor and Human Rights

  • -50

    Supply Chain Ethics

    June 18

    The investigation highlights systemic issues in REI's supply chain ethics, with suppliers in multiple regions failing to meet ethical labor standards. This points to a broader challenge in managing an international supply network, reinforcing concerns about corporate complicity in labor exploitation.

    REI Alleged to Use Overseas Suppliers That Violate Labor and Human Rights

  • Report Alleges Systemic Labor Rights Abuses in REI Supply Chain Logo
    JAN
    02
    2025

    A report by the University of Massachusetts Amherst in collaboration with Students for International Labor Solidarity, released in December 2024, alleges systemic human rights abuses in factories in Asia and Central America supplying REI. The report details forced labor, forced overtime, discrimination against pregnant and postpartum women, poverty wages, precarious contracts, and intimidation against unionizing workers. REI acknowledged widespread violations but provided little transparency regarding specific suppliers or remedial actions.

  • -80

    Labor Relations and Human Rights Practices

    June 18

    The report highlights severe labor rights abuses including forced labor, overtime coercion, and discrimination in the supply chain factories linked to REI. Such practices directly undermine worker rights and contribute to systemic exploitation, meriting a strongly negative score.

    USA: Report alleges abuse of workers, including migrants, at factories supplying REI; incl. co comment

  • -80

    Supply Chain Ethics

    June 18

    The allegations reveal serious shortcomings in REI's supply chain ethics, including failure to properly vet or monitor supplier practices and lack of transparency about specific factories, which exacerbates the exploitation of vulnerable workers.

    USA: Report alleges abuse of workers, including migrants, at factories supplying REI; incl. co comment

  • Alleged Labor Law Violations at REI Unionized Stores Logo
    NOV
    15
    2023

    A Guardian article reports that REI is accused of numerous labor law violations at its unionized retail stores, including retaliation against pro-union workers, restructuring of jobs without union input, and stalling collective bargaining.

  • -80

    Labor Relations and Human Rights Practices

    June 18

    The article details multiple complaints submitted to the NLRB alleging that REI retaliated against unionized workers, restructured job roles without union consultation, and stalled bargaining. Such actions undermine workers' rights and fair labor practices, representing a move towards authoritarian management practices that disregard worker protections.

    REI accused of dozens of labor law violations at unionized US stores

  • REI Supply Chain Abuses Exposed Logo
    JAN
    01
    2023

    A UMass Amherst report details severe labor rights violations in REI's global supply chain, including forced labor, union busting, debt bondage, and precarious employment practices across multiple countries.

  • -80

    Labor Relations and Human Rights Practices

    June 18

    The report documents egregious labor rights abuses such as forced labor, subpoverty wages, retaliation against workers attempting to unionize, and precarious contracts at REI supplier factories. These practices indicate a severe neglect of worker rights and a failure in upholding basic ethical standards.

    Beneath REI’s Green Sheen: Union Busting, Debt Bondage, and Partnership with Eco-Criminals

  • -75

    Supply Chain Ethics

    June 18

    The investigation reveals that REI’s reliance on suppliers in regions with rampant labor abuses, combined with its lack of proactive intervention to improve conditions, underscores deep issues in its supply chain ethics.

    Beneath REI’s Green Sheen: Union Busting, Debt Bondage, and Partnership with Eco-Criminals

Corporate Financials

Revenue
2025
$3.09B

Employees: 1,549

Industries

451110
Sporting Goods Stores
451120
Hobby, Toy, and Game Stores
451130
Sewing, Needlework, and Piece Goods Stores