Company Directory - Recreational Equipment, Inc. (REI)
Company Details - Recreational Equipment, Inc. (REI)

Recreational Equipment, Inc. (REI)
WebsiteKent, United States
153 Locations
REI is a popular outdoor equipment retailer known for providing a wide range of outdoor gear, clothing, and accessories. The company places a strong emphasis on promoting environmental sustainability and encouraging outdoor recreation among its members and customers.
CCI Score
CCI Score: Recreational Equipment, Inc. (REI)
-11.54
0.01%
Latest Event
REI retracts endorsement of Trump's Interior Secretary pick
REI's CEO, Mary Beth Laughton, publicly retracted the company’s earlier endorsement of President Trump’s nominee for Secretary of the Interior, Doug Burgum, apologizing to customers and emphasizing the need to protect public lands. The decision came amid significant customer backlash and concerns over policies that could jeopardize environmental conservation.
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Recreational Equipment, Inc. (REI) is currently rated as an Enabler.
Latest Events
- APR102025
REI's CEO, Mary Beth Laughton, publicly retracted the company’s earlier endorsement of President Trump’s nominee for Secretary of the Interior, Doug Burgum, apologizing to customers and emphasizing the need to protect public lands. The decision came amid significant customer backlash and concerns over policies that could jeopardize environmental conservation.
+80
Executive Political Engagement
April 10
By retracting its previous endorsement and apologizing for the misstep, REI distanced itself from supporting an appointee associated with policies favoring fossil fuel expansion and public land deregulation. This move aligns the company with progressive, environmental, and anti-authoritarian values, reinforcing a commitment to public accountability and sustainable management of natural resources.
REI retracts endorsement of Trump's Secretary of Interior, vows to protect public lands
- APR102025
REI's new CEO has publicly retracted the company's prior endorsement of Doug Burgum, apologizing for the decision made before her tenure. The CEO emphasized the company's renewed commitment to protecting public lands and resisting policies that undermine environmental values, signaling a shift away from aligning with Trump-era initiatives.
+70
Executive Political Engagement
April 10
The CEO’s public retraction of the endorsement and subsequent apology represent a decisive shift in corporate political behavior. By distancing the company from a controversial endorsement linked to authoritarian policies and launching an initiative to protect public lands, REI demonstrates a commitment to progressive, anti-authoritarian values. This action is seen as effective executive political engagement that aligns with environmental sustainability and public accountability.
- APR102025
REI announced it was retracting its previous endorsement of Secretary of the Interior Doug Burgum after concerns that his administration's policies on public lands conflicted with the company's longstanding values of protecting natural resources. CEO Mary Beth Laughton stated that signing the earlier letter was a mistake, urging the public and policymakers to prioritize the protection of public lands.
+70
Executive Political Engagement
April 10
REI’s decision to retract its endorsement of Secretary Burgum reflects a strong stance in favor of public land protection and environmental sustainability. By distancing itself from policies that may favor authoritarian moves—such as deregulating interventions that benefit fossil fuel industries—REI positions itself as a progressive force advocating for communal natural resource stewardship.
REI retracts endorsement of Doug Burgum over 'public land' concerns
- APR102025
REI publicly apologized for its previous endorsement of Doug Burgum for Interior Secretary. The company's new CEO, Mary Beth Laughton, acknowledged the mistake and retracted REI's support by pledging to hold the Interior Department accountable and protect public lands from policies favoring fossil fuel interests.
- DEC122024
A report by the University of Massachusetts Amherst Labor Center and Students for International Labor Solidarity accuses REI of being linked to gross violations of labour and human rights in its global supply chain.
-70
Supply Chain Ethics
April 10
The report highlights alleged links between REI's global supply chain and gross violations of labour and human rights, raising serious concerns about supply chain ethics. Such practices contribute to exploitative labor conditions, undermining workers' rights and aligning with authoritarian tendencies in corporate behavior.
- DEC122024
A report by Students for International Labor Solidarity and UMASS alleges serious labor rights violations in REI's supply chain, detailing forced overtime, forced labor, precarious contracts, and discriminatory practices at facilities in multiple countries including China, Cambodia, Philippines, and Vietnam.
-80
Labor Relations and Human Rights Practices
December 13
The report outlines severe violations of labor rights, such as forced overtime and discrimination, indicating a disregard for worker protections. These practices undermine basic human rights, directly contravening acceptable labor standards.
REI comes under fire for allegations of labour rights violations
-70
Supply Chain Ethics
December 13
The investigation criticizes REI's oversight of its supply chain, revealing multiple complaints regarding forced labor, substandard wages, and failure to secure remedies for violations. This reflects poorly on the company's supply chain ethics and accountability.
REI comes under fire for allegations of labour rights violations
- DEC122024
A new report by Students for International Labor Solidarity (SILS) and the University of Massachusetts Amherst details widespread labor rights abuses in REI's supplier factories in countries like China, Taiwan, the Philippines, and Vietnam. Allegations include forced overtime, forced labor, subpoverty wages, discrimination against pregnant workers, and precarious contracts, coupled with REI’s failure to report or remedy these violations.
-80
Labor Relations and Human Rights Practices
April 10
The report exposes serious labor rights abuses within REI's supply chain, including forced overtime, forced labor, and discriminatory practices against vulnerable workers. Such systemic violations, particularly in supplier factories, significantly undermine worker rights and expose REI to complicity in authoritarian labor practices.
REI comes under fire for allegations of labour rights violations
-70
Supply Chain Ethics
April 10
The allegations indicate REI's involvement with supplier factories operating under poor and unethical conditions. The failure to adequately monitor and mitigate these supply chain violations, along with misrepresentations in production practices, compounds the ethical breach and raises concerns over REI's corporate responsibility.
REI comes under fire for allegations of labour rights violations
- DEC102024
A report released in December 2024 by the University of Massachusetts Amherst and Students for International Labor Solidarity alleges that factories in Asia and Central America supplying REI are engaging in severe labor rights abuses, including forced labor, forced overtime, discrimination against pregnant and postpartum women, poverty wages, precarious contracts, and intimidation against unionizing workers. REI acknowledged these issues but provided limited transparency regarding affected factories and remedial actions.
-80
Labor Relations and Human Rights Practices
April 10
The report details serious labor abuses including forced labor, excessive overtime, discrimination, and wage issues. Such practices severely undermine worker rights and dignified labor conditions, indicating a failure in upholding ethical business practices in its supply chain.
-70
Supply Chain Ethics
April 10
The allegations point to systemic human rights violations within REI’s global supply chain, compounded by a lack of transparency on the specific factories involved and remedial actions taken. This suggests inadequate ethical oversight in supply chain management.
- NOV172023
Unionised workers at eight REI stores have filed 80 complaints with the NLRB alleging that REI engaged in anti-union practices and violated US labor law since 2022. Allegations include changes to work schedules, disciplinary actions, and firings targeting unionized workers.
-70
Labor Relations and Human Rights Practices
April 10
The filing of 80 complaints alleging anti-union practices and labor law violations indicates significant issues in REI's labor relations and human rights practices. Such behavior undermines worker rights and reflects poorly on the company’s commitment to ethical treatment of its employees.
USA: Unionised workers file 80 complaints against REI over allegations of labour law violations
- NOV152023
Unionized REI workers filed nationwide legal action alleging that REI engaged in bad faith bargaining and unilateral workplace changes, including hiring a notorious union-busting attorney, actions which undermine worker rights.
-80
Labor Relations and Human Rights Practices
April 10
The article details how unionized workers at REI have taken coordinated legal action over unfair labor practices, highlighting bad faith bargaining and repressive measures such as hiring a union-busting attorney. This undermines workers' rights and represents an aggressive stance against labor organization, which is deeply concerning from a human rights perspective.
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Corporate Financials
- Revenue
- 2022
- $3.08B
- Total Assets
- 2022
- $2.00B
- Operating Income
- 2022
- $368.00M
- Total Equity
- 2022
- $1.50B
Employees: 13,000
Industries
- 423920
- Toy and Hobby Goods and Supplies Merchant Wholesalers
- 448190
- Other Clothing Stores
- 451110
- Sporting Goods Stores