Company Directory - The Lego Group
Company Details - The Lego Group
The Lego Group
WebsiteBillund, Denmark
The Lego Group is a global toy manufacturer renowned for its interlocking plastic bricks and construction systems that have inspired creativity in children and adults alike. The company designs, manufactures, and markets a wide range of play sets and media experiences, making it one of the most recognized names in the toy industry.
CCI Score
CCI Score: The Lego Group
21.21
-0.01%
Latest Event
Lego delays Virginia plant production amid Trump-era economic policies
The Lego Group postponed the start of production at its Virginia plant until 2027, a move interpreted as a strategic response to the uncertain trade environment under Trump’s protectionist policies. This delay is seen as indirectly aligning with an authoritarian economic agenda that undermines domestic manufacturing and consumer welfare.
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SABOTEUR
The Lego Group is currently rated as a Saboteur.
Latest Events
- MAR122025
The Lego Group postponed the start of production at its Virginia plant until 2027, a move interpreted as a strategic response to the uncertain trade environment under Trump’s protectionist policies. This delay is seen as indirectly aligning with an authoritarian economic agenda that undermines domestic manufacturing and consumer welfare.
- MAR052025
The LEGO Group published its Modern Slavery & Transparency Statement 2024 detailing robust due diligence practices across its operations and supply chains aimed at preventing forced labor, modern slavery, and protecting workers' rights. The statement highlights comprehensive risk assessment, regular supplier audits, training initiatives, and grievance mechanisms, reflecting a strong commitment to labor and human rights standards.
+80
Labor Relations and Human Rights Practices
March 26
The LEGO Group demonstrates a strong commitment to protecting labor rights and human rights across its operations. Their extensive due diligence, rigorous supplier audits, grievance mechanisms, and mandatory training programs indicate a proactive approach to preventing modern slavery and ensuring safe working conditions. This is a positive model in labor relations and upholding human rights in its supply chain.
+80
Supply Chain Ethics
March 26
The LEGO Group's statement provides detailed insights into its supply chain ethics, including mandatory supplier audits, contractual requirements for full visibility, and rigorous monitoring of suppliers for compliance with human rights and modern slavery standards. These proactive measures demonstrate ethical sourcing practices and responsible management of their global supply chain.
- JAN012025
The LEGO Group highlights its commitment to working ethically with governments and embeds child-centric digital safety measures into its product design, demonstrating responsible public and political behavior as well as strong ethical business practices.
- NOV292023
Reports indicate that Legoland California, part of the LEGO Group, has been engaging in anti-union practices by hiring union avoidance consultants and allegedly using favoritism in promotions, thereby undermining workers’ rights and fair labor practices.
-80
Labor Relations and Human Rights Practices
March 25
Legoland California, an operation of the LEGO Group, has been accused of orchestrating anti-union strategies by hiring union avoidance consultants and discouraging union representation among its ride technician engineers. These practices, including allegations of favoritism in raises and promotions, are indicative of a broader disregard for labor rights and fair human resource practices, aligning with authoritarian labor control tactics and contributing negatively to the company’s ethical record.
- NOV292023
Ride technician engineers at Legoland California report that management is engaging in unfair labor practices by hiring union avoidance consultants, showing favoritism and nepotism, and paying wages lower than competitors. This raises concerns about the company's commitment to fair labor practices and worker rights.
-80
Labor Relations and Human Rights Practices
March 26
Reports indicate that Legoland California is actively discouraging unionization by hiring union avoidance consultants and implementing biased employment practices such as favoritism and nepotism. These actions undermine workers' rights and fair labor standards, contributing to a culture that is complicit in authoritarian business practices.
- OCT052023
LEGO Group announces a new set of Responsible Business Principles aimed at ensuring all suppliers and partners adhere to stringent ethical and labor standards, including family-friendly workplace policies.
+80
Supply Chain Ethics
March 25
LEGO Group’s new Responsible Business Principles require all suppliers and licensing partners to follow strict ethical guidelines, ensuring compliance with responsible sourcing and mitigating risks of human rights abuses. This proactive measure strengthens ethical supply chain practices.
+80
Labor Relations and Human Rights Practices
March 25
By incorporating family friendly workplace policies such as enhanced parental leave, breastfeeding support, childcare, and flexible working arrangements, LEGO Group demonstrates a strong commitment to labor rights. The initiative, endorsed by UNICEF, sets a positive example for labor relations and human rights practices in the supply chain.
- MAR012023
The LEGO Group published its Modern Slavery Statement 2022, outlining comprehensive measures to prevent forced labor and modern slavery across its supply chain. The document details robust supplier audits, enhanced grievance mechanisms, extensive employee and supplier training, and proactive engagement with international frameworks, reinforcing its commitment to protecting worker rights and ensuring ethical business practices.
+85
Labor Relations and Human Rights Practices
March 26
The LEGO Group's Modern Slavery Statement demonstrates strong adherence to labor rights and human rights practices. The company has implemented thorough supplier audits, established effective grievance mechanisms, and invested in training programmes that ensure compliance with ethical labor standards across its global supply chain. These actions indicate a robust commitment to preventing forced and child labor, reflecting positive business practices that counter exploitative conditions.
+80
Supply Chain Ethics
March 26
The statement also emphasizes rigorous supply chain ethics through mandatory audits of suppliers, transparent reporting, and proactive remediation measures. These efforts illustrate the company’s commitment to ethical sourcing and supply chain management, thereby reducing risks of modern slavery and ensuring accountability among its global partners.
- NOV012022
In November 2022, the LEGO Group released a comprehensive policy outlining its approach to government ethics, advocacy, and political activities. The policy emphasizes transparency, strict adherence to local laws, and high ethical standards in interactions with government officials, which reinforces the company’s commitment to combat corruption and prevent undue political influence.
+80
Public and Political Behavior
March 25
The LEGO Group's policy on advocacy and government ethics sets a high standard for transparency and ethical conduct in political interactions. By strictly regulating interactions with government officials and ensuring adherence to applicable laws, LEGO minimizes the risk of engaging in activities that could indirectly support authoritarian practices. This proactive approach enhances public trust and demonstrates a commitment to ethical behavior in the public and political sphere.
+75
Business Practices and Ethical Responsibility
March 25
The policy also reinforces the LEGO Group’s commitment to robust business practices and ethical responsibility. By establishing stringent anti-bribery and corruption measures and ensuring that all advocacy activities undergo proper scrutiny and approval, LEGO demonstrates corporate accountability and resistance to practices that could inadvertently align with authoritarian interests.
- DEC312021
According to OpenSecrets data, LEGO Systems, part of LEGO Group, spent $80,000 on lobbying in 2021. This activity raises concerns regarding the company's use of political influence to shape policy decisions, which may contribute to broader authoritarian practices.
-30
Political Contributions and Lobbying Efforts
March 25
LEGO Systems' expenditure of $80,000 on lobbying activities in 2021 demonstrates its active engagement in influencing public policy. Such spending can be seen as an attempt to secure favorable decisions and potentially undermine democratic accountability, contributing indirectly to authoritarian practices. This behavior is especially concerning given the broader context of corporate complicity in political processes that may bolster fascist or authoritarian tendencies.
- DEC312021
LEGO Systems spent $80,000 on lobbying activities in 2021, highlighting its engagement in political influence that can undermine democratic accountability in favor of corporate interests.
-30
Political Contributions and Lobbying Efforts
March 26
The Lego Group's reported lobbying expenditure of $80,000 in 2021 raises concerns from an anti-fascist perspective, as it demonstrates active engagement in political lobbying. Such activities can contribute to policy capture and further the interests of authoritarian political figures, undermining democratic processes.
- JUL012021
LEGO's public policy page outlines its commitment to ethical political engagement, robust child-centric design, and responsible digital innovation that prioritizes children's rights and wellbeing.
+60
Public and Political Behavior
March 25
LEGO Group demonstrates a clear commitment to ethical political engagement as evidenced by its public policy page. The company highlights transparent collaboration with governments and adheres to strong advocacy principles, which aligns with positive democratic values.
+70
Business Practices and Ethical Responsibility
March 25
The company's detailed policies emphasize a robust ethical framework in business practices, particularly regarding child-centric design and privacy-by-design principles. This proactive approach to business ethics supports democratic accountability and social responsibility.
+65
Technology and Services Impact
March 25
The focus on integrating digital technologies in a child-centric and inclusive manner highlights LEGO’s responsible approach to technological impact. By embedding safety and privacy in its innovations, the company supports positive social values and mitigates risks associated with repressive technologies.
- OCT212019
LEGO Group has updated its Responsible Business Principles to enhance ethical practices across its supply chain, emphasizing labor rights, environmental safeguards, and family-friendly workplace policies.
+85
Business Practices and Ethical Responsibility
March 25
The LEGO Group introduced updated Responsible Business Principles that enforce a strict Code of Conduct for direct suppliers and partners. This policy emphasizes not only compliance with legal requirements but also best practice targets related to labor rights, family-friendly workplace standards, and environmental safeguarding. By integrating expert input from UNICEF on child development and workplace policies, the LEGO Group demonstrates a progressive commitment to ethical business practices in its supply chain, which is a positive action from an anti-fascist and socially responsible perspective.
- DEC072018
Lego has publicly denied any association with Chinese toy factories accused of 'nightmare' working conditions, asserting that none of their suppliers are involved in such practices. This statement underscores their commitment to ethical labor practices and supply chain oversight.
+70
Labor Relations and Human Rights Practices
March 26
Lego's denial of any links to factories with abusive working conditions suggests a strong commitment to labor rights and proper working conditions. This rating reflects their effort to distance themselves from practices that contribute to worker exploitation, a key concern for those opposing authoritarian and oppressive systems.
Lego denies association with Chinese toy factories accused of 'nightmare' working conditions
+70
Supply Chain Ethics
March 26
By explicitly denying any association with the implicated Chinese factories, Lego demonstrates diligence in its supply chain practices. This clear distancing from unethical sourcing reduces potential complicity in labor abuses and supports responsible sourcing standards.
Lego denies association with Chinese toy factories accused of 'nightmare' working conditions
- DEC072018
An investigative report linked The Lego Group to Chinese toy factories accused of subjecting workers to 'nightmare' conditions. In response, a Lego spokesperson denied any association with the implicated suppliers, raising questions about the company’s supply chain oversight and transparency in its sourcing practices.
-20
Supply Chain Ethics
March 25
The report alleges that The Lego Group was linked to Chinese toy factories operating under harsh, exploitative conditions—an issue that resonates with concerns over supply chain ethics and the broader responsibility to uphold human rights. Although Lego denied the allegations, the very association raises red flags regarding its due diligence and transparency. From a left-leaning perspective, any potential complicity, even if later refuted, is problematic and demands robust accountability from the company.
Lego denies association with Chinese toy factories accused of 'nightmare' working conditions
- DEC012018
A China Labor Watch report has accused major toy brands, including LEGO Group, of sourcing from factories with deplorable working and living conditions in China. The report details excessive overtime, inadequate wages, insufficient breaks, and overcrowded dormitories, raising serious concerns about LEGO's oversight of its supply chain and its complicity in labor rights abuses that can reinforce authoritarian labor practices.
-60
Labor Relations and Human Rights Practices
March 25
The report reveals that factories supplying LEGO Group are implicated in severe labor rights violations including excessive overtime, below-living wages, and inadequate rest periods. This failure to safeguard worker rights shows a troubling disregard for ethical labor practices, contributing to systemic exploitation and indirectly bolstering authoritarian labor regimes.
China: Major toy brands accused of sourcing from factories with poor working & living conditions
-70
Supply Chain Ethics
March 25
Allegations indicate that LEGO Group sources products from factories with extremely poor supply chain ethics. The persistent sourcing from suppliers with substandard working conditions suggests a lack of effective oversight and accountability, enhancing the company's indirect role in perpetuating exploitative and authoritarian practices in its production network.
China: Major toy brands accused of sourcing from factories with poor working & living conditions
- SEP282018
LEGO Group has introduced updated Responsible Business Principles focusing on ethical sourcing, stringent supplier standards, and a family-friendly work environment. This initiative reinforces the company's commitment to responsible business practices, ensuring that its supply chain aligns with ethical labor practices and environmental standards, and distinguishes it from corporations that may support authoritarian policies.
+85
Business Practices and Ethical Responsibility
January 1
The LEGO Group's introduction of robust Responsible Business Principles, which include mandatory ethical benchmarks for suppliers and emphasize a Family Friendly Workplace, demonstrates a strong commitment to ethical business practices. By requiring its suppliers to adhere to a strict Code of Conduct and collaborating with organizations such as UNICEF, LEGO not only advances labor rights and environmental protection but also sets a standard that resists exploitation typically associated with authoritarian practices.
- JUN132018
LEGO Group’s comprehensive Responsible Business Principles document outlines robust policies and standards concerning labor rights, environmental sustainability, and supply chain transparency. The initiative demonstrates their strong commitment to ethical business practices, worker welfare, and safeguarding children's rights, positioning them as a positive force against exploitation and authoritarian practices.
+90
Business Practices and Ethical Responsibility
March 25
The LEGO Group’s Responsible Business Principles document details extensive ethical guidelines covering employee well-being, transparency, labor rights, child safeguarding, and environmental stewardship. These practices exceed mere compliance with laws and reflect a proactive approach to social responsibility that counters exploitative practices and mitigates complicity in authoritarianism by prioritizing human rights and environmental protection.
- JUN132018
The LEGO Group published a detailed document outlining its Responsible Business Principles which set high standards for labor rights, ethical supply chain management, environmental sustainability, and overall corporate transparency. The principles emphasize strict compliance measures, due diligence on suppliers, and a zero-tolerance policy towards unethical practices, demonstrating a strong commitment to ethical business practices.
+90
Business Practices and Ethical Responsibility
March 25
The LEGO Group's Responsible Business Principles document outlines rigorous internal standards and expectations for ethical operations, labor rights, supplier oversight, and environmental protection. By embedding transparency and accountability within its production and supply chain processes, LEGO demonstrates strong opposition to exploitative practices and contributes positively to broader social and environmental welfare, which aligns with anti-fascist and anti-authoritarian values.
- JAN132016
After facing criticism for its longstanding policy against endorsing political projects, LEGO Group revised its guidelines to allow bulk orders for politically-themed exhibitions, provided that LEGO remains neutral in endorsement. This change was hailed by artist Ai Weiwei as a win for freedom of expression.
+80
Public and Political Behavior
March 25
LEGO Group's decision to revise its policy—shifting from an outright refusal to engage in projects with a political agenda—demonstrates a clear commitment to upholding free speech and resisting authoritarian practices. This change in public policy reflects a proactive stance in promoting creative freedom and resisting censorship.
Ai says Lego policy change victory for freedom of expression
+70
Business Practices and Ethical Responsibility
March 25
By updating its decades-old policy to no longer scrutinize the political purpose of projects, LEGO demonstrates ethical responsibility in balancing business practices with free expression. The decision, influenced by external pressure from prominent voices like Ai Weiwei, indicates a willingness to respond constructively to criticism and to support diversity of expression.
Ai says Lego policy change victory for freedom of expression
- JAN132016
Chinese artist Ai Weiwei praises The Lego Group for reversing its longstanding policy on bulk orders for politically themed projects, marking a significant move towards supporting freedom of expression.
+80
Public and Political Behavior
March 26
The Lego Group's decision to revise its decades-old policy—previously interpreted as a form of censorship—reflects a commitment to public values and freedom of expression. This shift counters tendencies towards authoritarian control over creative expression and supports a broader societal move away from political censorship.
Ai says Lego policy change victory for freedom of expression
+70
Business Practices and Ethical Responsibility
March 26
By altering its policy to no longer screen for politically themed projects, The Lego Group demonstrates an ethical pivot in its business practices. This move is aligned with supporting individual rights and transparency, distancing the company from practices that could be viewed as aligning with authoritarian censorship.
Ai says Lego policy change victory for freedom of expression
- JAN132016
After facing backlash from dissident artist Ai Weiwei over allegations of censorship and discrimination, The LEGO Group reversed its bulk-buying policy. The company clarified that while bulk-purchases are allowed, customers must explicitly state that their projects do not imply company endorsement of specific political statements. This move is seen as a corrective effort to uphold free creative expression and avoid corporate complicity in authoritarian practices.
+70
Public and Political Behavior
March 25
Lego's original policy, which restricted bulk purchases to avoid being seen as politically endorsing certain messages, was criticized as a form of censorship. The reversal following Ai Weiwei's notable criticism demonstrates an acknowledgment of the importance of free and creative expression. From an anti-fascist perspective, this corrective action is a positive step towards ensuring that corporate policies do not inadvertently support authoritarian practices by silencing dissent.
+60
Business Practices and Ethical Responsibility
March 25
The initial policy of restricting bulk sales to individuals with politically charged projects raised concerns over discriminatory business practices. However, by reversing this policy and explicitly distancing from the notion of endorsing political messages, LEGO demonstrated an increased commitment to ethical business practices. This action mitigates past ethical concerns and reflects a shift towards more responsible corporate behavior in a politically sensitive context.
- JAN132016
In response to criticism from dissident Chinese artist Ai Weiwei regarding censorship and discriminatory practices, The Lego Group reversed its bulk-buying policy. The change aims to address public concerns over the company's previous restrictions on selling large quantities to individuals making political statements, thereby reinforcing free expression and inclusive business practices.
+70
Public and Political Behavior
March 26
This event touches on Public and Political Behavior as Lego initially enforced a policy that restricted sales to individuals making political statements, an action that could be seen as censoring dissenting views. The reversal indicates responsiveness to public pressure and a move toward supporting free, creative, and political expression, which is a positive step in countering authoritarian tendencies.
+60
Business Practices and Ethical Responsibility
March 26
The policy change is also relevant to Business Practices and Ethical Responsibility. Lego's previous policy, which effectively penalized political expression by refusing bulk sales, raised ethical concerns over corporate practices that can suppress individual rights. By adjusting the guidelines, Lego demonstrates a commitment to addressing ethical criticisms and aligning its business practices with values of inclusivity and free expression.
- JAN132006
LEGO Group has entered into an agreement with major Danish trade unions and the local employment office to retrain production workers for jobs at Legoland and Billund airport. This move, aligned with Denmark's flexicurity model, reinforces job security and social welfare, representing a positive labor relations initiative.
+75
Labor Relations and Human Rights Practices
March 25
LEGO's agreement with trade unions to retrain workers demonstrates a proactive commitment to labor rights and social responsibility. By investing in retraining programs and facilitating transitions to service sector jobs, LEGO not only safeguards its workers during periods of restructuring but also upholds the principles of Denmark's flexicurity model. This positive approach towards labor relations and human rights practices supports worker security and builds resilience against the negative impacts of globalization.
The Lego experience: "Putting flexibility and security together" | International Labour Organization
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