Company Directory - LEGO Group
Company Details - LEGO Group
LEGO Group
WebsiteBillund, Denmark
LEGO is a globally recognized company that produces interlocking plastic building blocks and themed playsets. Known for fostering creativity and imagination, LEGO offers a wide array of products that appeal to children and adults alike, including branded sets based on popular movies and franchises, building kits, and video games.
CCI Score
CCI Score: LEGO Group
-14.54
Latest Event
LEGO Drops DEI Language from Sustainability Report
LEGO Group removed key diversity and inclusion terms such as 'diversity', 'LGBTQ+', and 'people of colour' from its 2024 sustainability report amid anti-DEI pressure linked to shifts in US government policy. While the company insists that its commitment to inclusion remains unchanged, the omission marks a departure from the explicitly progressive language featured in its 2023 report, aligning its communications with executive actions against DEI initiatives.
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ENABLER
LEGO Group is currently rated as an Enabler.
Latest Events
- APR172025
LEGO Group removed key diversity and inclusion terms such as 'diversity', 'LGBTQ+', and 'people of colour' from its 2024 sustainability report amid anti-DEI pressure linked to shifts in US government policy. While the company insists that its commitment to inclusion remains unchanged, the omission marks a departure from the explicitly progressive language featured in its 2023 report, aligning its communications with executive actions against DEI initiatives.
-60
Public and Political Behavior
April 18
The decision to remove explicit diversity and inclusion language reflects a political shift under pressure from policies initiated by the Trump administration, thereby aligning the company’s public messaging with anti-DEI, authoritarian stances. This strategic communication move undermines progressive values and signals a distancing from anti-fascist, inclusive public discourse.
LEGO drops diversity terms from annual report amid anti-DEI pressure
-20
Business Practices and Ethical Responsibility
April 18
Although LEGO maintains that its overall commitment to diversity and inclusion remains intact, the removal of explicitly ethical and inclusive language from its report raises concerns about transparency and genuine commitment. This move may diminish the company's accountability in upholding progressive business practices that support marginalized communities.
LEGO drops diversity terms from annual report amid anti-DEI pressure
- APR162025
LEGO removed mentions of 'diversity', 'LGBTQ+' and 'people of colour' from its 2024 ESG report, reversing the progress noted in the prior year's report that highlighted improvements in workplace diversity. This action has raised concerns about the company's commitment to diversity, equity, and inclusion as part of its broader corporate ethical practices.
-50
Business Practices and Ethical Responsibility
April 18
By removing DEI language from its ESG report, LEGO appears to be de-emphasizing its commitment to diversity and inclusion. This rollback undermines transparency in reporting on social and ethical initiatives and can be seen as a move that diminishes accountability towards marginalized groups, reflecting negatively on the company's business practices and ethical responsibility.
- APR142025
LEGO Group has omitted references to diversity, equity, and inclusion (DEI) from its 2024 sustainability report, a change that raises concerns about its public commitment to progressive values, despite the company claiming that internal policies remain unchanged.
-20
Public and Political Behavior
April 18
The removal of explicit DEI language from public communications diminishes LEGO's progressive stance and sends a regressive signal in its corporate messaging, undermining its support for marginalized communities.
-30
Business Practices and Ethical Responsibility
April 18
By excising DEI terminology from its sustainability report, LEGO is perceived to be less committed to ethical business practices and accountability towards marginalized groups, which weakens its corporate social responsibility profile.
- APR122025
Danish toy giant Lego removed 'diversity and inclusion' terminology from its official reports in its 2024 sustainability report. Experts and observers note that the change appears to align with the Trump administration's crackdown on DEI policies, raising concerns about the company undermining efforts to support marginalized communities.
-70
Public and Political Behavior
April 18
The decision to remove DEI language is seen as aligning with authoritarian, anti-diversity policies supported by figures like Donald Trump. This move signals a concerning public and political behavior that undermines inclusive values and marginalizes vulnerable groups.
DEI: Lego drops diversity terminology as toymaker moves 'in line with Donald Trump'
-60
Business Practices and Ethical Responsibility
April 18
By eliminating DEI language from its official documents, Lego is perceived to be compromising its commitment to inclusive business practices and ethical responsibility. This rollback detracts from the company's historical promotion of creativity and equality, effectively sidelining important DEI initiatives.
DEI: Lego drops diversity terminology as toymaker moves 'in line with Donald Trump'
- OCT312023
The LEGO Group's public policy page emphasizes its commitment to working ethically, transparently, and responsibly with governments and industry partners, with a focus on child protection and inclusive digital innovation.
+80
Public and Political Behavior
October 31
LEGO’s public policy statement explicitly commits to ethical and transparent engagement with governments and civil society. This clear stance on responsible political collaboration, along with a focus on safeguarding children’s rights, reflects a strong anti‑authoritarian approach.
+70
Business Practices and Ethical Responsibility
October 31
Beyond its political engagement, LEGO’s proactive integration of safety-by-design, privacy-by-design, and inclusive practices in digital innovation underscores strong business ethics. This commitment not only supports consumer and child rights but also reflects a broader progressive stance against authoritarian deployment of technology.
- JAN012023
According to OpenSecrets, LEGO Systems spent $210,000 on lobbying activities in 2023. The report also highlights revolving door practices where former government officials transition into lobbying roles, raising concerns about undue corporate influence on public policy.
-50
Political Contributions and Lobbying Efforts
April 18
LEGO's lobbying expenditure of $210,000 and the noted revolving door practice indicate active corporate efforts to influence policy, which aligns with concerns over corporate complicity in maintaining authoritarian structures through political influence.
- JAN012023
LEGO Systems spent $210,000 on lobbying activities in 2023, as reported on OpenSecrets. The report details the company's political lobbying efforts, raising concerns over corporate influence on political processes.
-30
Political Contributions and Lobbying Efforts
April 18
The report indicates that LEGO Group allocated $210,000 towards lobbying in 2023. This political spending is concerning from an anti-fascist perspective as it demonstrates corporate efforts to influence political decision-making, which can undermine democratic accountability and serve narrow corporate interests.
- MAR012022
LEGO Group disclosed that it has not shipped products to Russia since March 2022 and has introduced clauses in retailer contracts to prevent any resale activities that would supply the Russian market, demonstrating a clear stance against supporting authoritarian regimes.
+70
Public and Political Behavior
April 18
By publicly declaring that it has ceased shipments to Russia, LEGO Group takes a clear anti-authoritarian stance. This public positioning sends a message of ethical political behavior in rejecting commerce that could contribute to the revenue streams of an authoritarian regime.
LEGO Group response - Business & Human Rights Resource Centre
+60
Supply Chain Ethics
April 18
The introduction of a clause in existing retailer contracts to restrict any resale into Russia highlights LEGO Group’s commitment to maintaining supply chain ethics. This proactive measure ensures that its products are not indirectly funneled to support an authoritarian regime.
LEGO Group response - Business & Human Rights Resource Centre
- DEC072018
LEGO Group refutes claims of association with Chinese toy factories that have been accused of 'nightmare' working conditions. A spokesperson confirmed via email that LEGO does not use any of the suppliers implicated in the investigation, distancing the company from unethical labor practices.
+30
Supply Chain Ethics
April 18
LEGO's clear denial of any association with factories accused of severe labor rights violations reinforces its commitment to ethical supply chain practices. By publicly refuting the allegations, the company positions itself favorably with respect to safeguarding worker rights and distancing itself from exploitative conditions, which aligns with progressive values.
Lego denies association with Chinese toy factories accused of 'nightmare' working conditions
- DEC012018
A report by China Labor Watch alleges that factories supplying major toy brands, including LEGO Group, have poor working and living conditions marked by excessive overtime, below-living wages, inadequate safety measures, and unsanitary dormitories.
-60
Labor Relations and Human Rights Practices
April 18
The report highlights severe labor rights violations such as excessive overtime (up to 175 hours per month), wages below living costs, insufficient protective equipment, and overcrowded, unsanitary living conditions. These issues indicate a significant neglect for the well-being and rights of workers in the supply chain.
China: Major toy brands accused of sourcing from factories with poor working & living conditions
-50
Supply Chain Ethics
April 18
The allegations implicate LEGO Group in sourcing from factories that fail to meet basic ethical and safety standards. This points to a lack of oversight in the supply chain, raising concerns about corporate responsibility in ensuring humane working conditions.
China: Major toy brands accused of sourcing from factories with poor working & living conditions
Alternatives
Billund, Denmark
21.21
New York, United States
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Paoli, United States
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Detroit, USA
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New York, United States
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Seoul, South Korea
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Zug, Switzerland
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Corporate Financials
- Revenue
- 2023
- $7.80B
- Total Assets
- 2023
- $6.10B
- Operating Income
- 2023
- $1.45B
- Total Equity
- 2023
- $3.70B
Employees: 22,000
Industries
- 511210
- Software Publishers
- 339932
- Toy and Game Manufacturing