Poppi

Poppi is a healthier soda brand known for its prebiotic sodas that promote gut health using natural ingredients. The brand has gained attention amid acquisition talks with PepsiCo, reflecting the growing consumer demand for healthier beverage options.

CCI Score

-27.75

0.01% April 18

Latest Event

Acquisition Talks: PepsiCo Eyes Poppi

Reports indicate that PepsiCo is in talks to acquire Poppi, a healthier soda brand known for its prebiotic beverages. The move is seen as part of a broader trend of consolidation in the health-focused beverage market.

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ACCOMPLICE

Poppi is currently rated as an Accomplice.

-20 to -29 CCI Score

These companies profit from authoritarian practices through their business dealings. Although they may not be directly enforcing oppressive policies, their actions contribute to the economic and operational sustenance of authoritarian regimes.

Latest Events

MAR

28

2025

Acquisition Talks: PepsiCo Eyes Poppi
-20.00

Reports indicate that PepsiCo is in talks to acquire Poppi, a healthier soda brand known for its prebiotic beverages. The move is seen as part of a broader trend of consolidation in the health-focused beverage market.
MAR

17

2025

Acquisition of Poppi by PepsiCo Accelerates Corporate Consolidation
-9.91

PepsiCo acquired Poppi in a $1.65 billion deal to expand its functional drinks portfolio, a move that consolidates market power within a large conglomerate.
-10

Economic and Structural Influence

March 28

The acquisition indicates further economic consolidation as Poppi is absorbed into PepsiCo's vast conglomerate. This concentration of market power feeds into structural influences that may exacerbate oligarchic control, a concerning trend from an anti-fascist perspective.
MAR

17

2025

Settlement of Class-Action Lawsuit Over Misleading Health Claims
-39.64

Poppi agreed to an $8.9 million settlement to resolve class-action lawsuits alleging its marketing overstated the gut health benefits of its prebiotic soda.
-40

Business Practices and Ethical Responsibility

March 28

The settlement over misleading health claims highlights deficiencies in Poppi’s ethical business practices. Such actions undermine consumer trust and reflect a disregard for transparent, truthful marketing, traits associated with negligent corporate responsibility.

PepsiCo buys prebiotic soda brand Poppi to gain a foothold in functional drinks
FEB

19

2025

Poppi's Tone-Deaf Marketing Campaign Sparks Viral Backlash
-34.89

Poppi Soda launched a marketing campaign intended to emphasize its premium, health-conscious image that was widely criticized as tone-deaf and elitist. Critics argued the messaging appeared to patronize lower-income consumers, sparking a viral backlash on social media and raising questions about the brand's corporate responsibility.
-40

Public and Political Behavior

March 28

The campaign's messaging was perceived as elitist and insensitive, deepening socioeconomic divides and eroding public trust. Such public and political missteps contribute to a broader culture that neglects marginalized communities, a key concern from an anti-fascist perspective.

The Poppi Soda Controversy: Viral Backlash in the Beverage Industry
-30

Business Practices and Ethical Responsibility

March 28

The marketing misstep reflects a failure in ethical business practice and corporate responsibility. The insensitive campaign alienated key consumer segments and disregarded the values of inclusivity and social equity, undermining efforts to foster a more just corporate culture.

The Poppi Soda Controversy: Viral Backlash in the Beverage Industry
OCT

06

2023

Poppi Faces Lawsuit Over Misleading Health Claims
-34.31

A lawsuit alleges that Poppi's prebiotic soda does not contain enough prebiotic fiber to deliver the advertised gut health benefits, raising concerns about deceptive marketing and ethical business practices.
-40

Business Practices and Ethical Responsibility

March 28

The lawsuit alleges that Poppi misrepresented the health benefits of its prebiotic soda by overstating its fiber content. This deceptive practice highlights a failure in ethical business practices, undermining consumer trust and transparency in product claims.

Poppi faces lawsuit over prebiotic soda health claims