Plezi Hydration

Plezi Hydration is a sports drink focused on health and wellness, launched by Stephen Curry and Michelle Obama. It is formulated without added sugars or artificial sweeteners and aims to offer a healthier alternative for athletes and active individuals.

CCI Score

54.30

-0.03% April 18

Latest Event

Michelle Obama and Stephen Curry Launch Plezi Hydration

Former first lady Michelle Obama and NBA star Stephen Curry announced the launch of Plezi Hydration, a sports drink boasting improved nutritional standards with less sugar and sodium. Developed with input from registered dietitians, the product is positioned as a public benefit initiative aimed at promoting healthier hydration options for active individuals, reflecting progressive values.

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LEADER

Plezi Hydration is currently rated as a Leader.

+45 to +100 CCI Score

Companies in this range actively lead the fight against authoritarianism by rejecting oppressive practices and championing democratic values. They implement robust policies, engage in transparent governance, and drive initiatives that set the standard for corporate responsibility.

Latest Events

MAR

26

2025

Michelle Obama and Stephen Curry Launch Plezi Hydration
45.16

Former first lady Michelle Obama and NBA star Stephen Curry announced the launch of Plezi Hydration, a sports drink boasting improved nutritional standards with less sugar and sodium. Developed with input from registered dietitians, the product is positioned as a public benefit initiative aimed at promoting healthier hydration options for active individuals, reflecting progressive values.
+50

Public and Political Behavior

March 28

The launch is driven by prominent progressive figures and emphasizes public benefit, healthy lifestyles, and improved nutrition, reinforcing values that oppose authoritarian corporate practices and support community wellbeing.

Michelle Obama launches 'game-changing' sports hydration drink with Stephen Curry
+40

Business Practices and Ethical Responsibility

March 28

By emphasizing a formulation free of added sugars and artificial sweeteners and promoting overall public wellness, the product launch reflects ethical business practices and a commitment to healthier consumer choices.

Michelle Obama launches 'game-changing' sports hydration drink with Stephen Curry
MAY

08

2023

Investment and Philanthropy in PLEZi Nutrition
53.86

Juggernaut Capital Partners has invested in PLEZi Nutrition, a mission‐driven kids' nutrition brand co‐founded by former First Lady Michelle Obama. The deal includes a $1 million donation to FoodCorps’ Nourishing Futures initiative and a commitment to reinvest 10% of profits into promoting children’s health and nutrition education, signaling a progressive commitment to community well-being.
+70

Public and Political Behavior

March 28

The investment event is coupled with a significant philanthropic donation aimed at enhancing nutrition education across communities, which supports public welfare and counters authoritarian neglect of marginalized groups.

Juggernaut Capital Partners Announces Investment in PLEZi Nutrition
+60

Business Practices and Ethical Responsibility

March 28

The event demonstrates ethical business practices with a focus on innovation in healthy food options and transparent reinvestment of profits into societal benefits, aligning with progressive values and supporting community health.

Juggernaut Capital Partners Announces Investment in PLEZi Nutrition
MAY

03

2023

Launch of PLEZi Nutrition Public Benefit Company
63.87

Michelle Obama announced the launch of PLEZi Nutrition, a public benefit company focused on promoting healthier food and beverage standards for children. The company emphasizes reduced sugar content, enhanced nutrition, and a commitment to reinvesting 10% of its profits into public health initiatives, including a $1 million donation to FoodCorps' Nourishing Futures initiative.
+80

Public and Political Behavior

March 28

The launch is framed around public benefit, with high-profile advocacy by Michelle Obama and a focus on improving children’s health. This demonstrates a robust public and political behavior that aligns with progressive, anti-authoritarian values.

Michelle Obama announces the launch of PLEZi Nutrition: A Public Benefit Company
+75

Business Practices and Ethical Responsibility

March 28

Plezi Nutrition’s business practices, including the focus on a healthier product with no added sugar, nutrient enrichment, ethical marketing, and a commitment to reinvest profits into community health initiatives, exemplify ethical responsibility and enhance public welfare.

Michelle Obama announces the launch of PLEZi Nutrition: A Public Benefit Company