BODYARMOR Sports Drink, Inc.

BODYARMOR is a premium sports drink brand that positions itself as a healthier alternative in the athletic beverage market. It is known for utilizing natural flavors, electrolytes, and vitamins to support hydration and performance for athletes and active individuals.

CCI Score

12.13

-0.01% April 18

Latest Event

BODYARMOR Partners with Operation Homefront with $500K Donation

BODYARMOR Sports Drink announced an official partnership with Operation Homefront, committing $500,000 and launching a limited-edition Cherry Lime flavor with a military camouflage design. The initiative will support community events and activations aimed at assisting military families in need.

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SABOTEUR

BODYARMOR Sports Drink, Inc. is currently rated as a Saboteur.

+10 to +24 CCI Score

Companies in this bracket take more subtle actions to undermine authoritarian practices. They might implement internal policies or support reforms that quietly weaken oppressive systems, contributing to change in less overt ways.

Latest Events

JAN

24

2023

BODYARMOR Partners with Operation Homefront with $500K Donation
31.99

BODYARMOR Sports Drink announced an official partnership with Operation Homefront, committing $500,000 and launching a limited-edition Cherry Lime flavor with a military camouflage design. The initiative will support community events and activations aimed at assisting military families in need.
+40

Public and Political Behavior

March 28

The donation and partnership with Operation Homefront demonstrate BODYARMOR's commitment to community-focused public behavior. By supporting military families through a sizeable financial commitment and engaging community events, the company exhibits a form of ethical civic engagement. While support for military institutions can sometimes be viewed critically from an anti-fascist perspective, this initiative is aimed at aiding vulnerable communities rather than endorsing any authoritarian policies.

BODYARMOR Kicks Off Operation Homefront Partnership With $500,000 Donation in Support Of Military Families
JAN

24

2023

BODYARMOR Partners with Operation Homefront with $500K Donation
36.35

BODYARMOR Sports Drink announced an official partnership with Operation Homefront, committing $500,000 to support military families. In addition, the company unveiled a new Cherry Lime flavor in a commemorative camouflage bottle and detailed plans for community events and activations throughout 2023, leveraging partnerships with PENSKE and Major League Soccer to boost awareness of the nonprofit’s mission.
+50

Public and Political Behavior

March 28

The donation and public partnership with Operation Homefront demonstrate BODYARMOR’s commitment to community engagement and support for military families. This public initiative is framed as a socially responsible act that contributes positively to public and political behavior by supporting a vulnerable group and strengthening community ties.

BODYARMOR Sports Drink Kicks off Operation Homefront Partnership With a $500,000 Donation in Support of Military Families
+40

Business Practices and Ethical Responsibility

March 28

Beyond its public engagement, BODYARMOR's corporate practice of committing significant funds and launching commemorative products reflects a broader ethical responsibility and community-oriented business practice. The initiative is positioned as a meaningful contribution to social good and corporate transparency.

BODYARMOR Sports Drink Kicks off Operation Homefront Partnership With a $500,000 Donation in Support of Military Families
JAN

24

2023

BODYARMOR Partners with Operation Homefront with $500K Donation
30.17

BODYARMOR Sports Drink announced an official partnership with Operation Homefront, committing $500,000 in support of military families. The initiative also features the launch of a limited edition Cherry Lime flavor with a military camouflage design, and the partnership will be highlighted through retail activations and digital campaigns throughout 2023.
+40

Public and Political Behavior

March 28

The donation and public partnership with Operation Homefront demonstrates corporate engagement in community support and public service. Such acts are viewed positively for bolstering community resilience and civic responsibility, aligning with progressive values.

BODYARMOR Sports Drink Kicks off Operation Homefront Partnership With a $500,000 Donation in Support of Military Families
+35

Business Practices and Ethical Responsibility

March 28

By committing significant funds and integrating the donation with new product marketing, BODYARMOR demonstrates ethical business practices that contribute to community welfare and support vulnerable groups such as military families. This philanthropic approach counters narratives that might otherwise align corporate actions with authoritarian profit-making.

BODYARMOR Sports Drink Kicks off Operation Homefront Partnership With a $500,000 Donation in Support of Military Families
DEC

08

2021

BodyArmor’s Supply Chain Under Scrutiny for Health and Safety Violations
-50.01

The article reports that Refresco, the bottling company responsible for producing BodyArmor Sports Drink among other beverages, has a long record of serious OSHA health and safety violations. These issues include repeated citations, fines, and ongoing worker protests over unsafe working conditions, raising concerns about the ethical oversight in BodyArmor’s supply chain.
-70

Supply Chain Ethics

March 28

The article highlights that beverages such as BodyArmor are produced by Refresco, a plant with repeated OSHA citations and unresolved safety issues. Reliance on a bottling partner with a poor track record for worker safety raises serious supply chain ethics concerns. This reflects poorly on the corporate practices of BodyArmor, which benefits from the reputation of being a premium sports drink without adequately addressing violations in its production process.

Health and Safety Issues Continue to Plague PAI Partners-owned Bottling Company