Company Directory - Red Bull GmbH
Company Details - Red Bull GmbH
Red Bull GmbH
WebsiteFuschl am See, Austria
Red Bull GmbH is an Austrian private company best known for its energy drink and its extensive involvement in extreme sports and motorsports, including its ownership of the Red Bull Racing Formula One team. The company has built a globally recognized brand through innovative marketing strategies and sponsorships that promote a dynamic and energetic lifestyle.
CCI Score
CCI Score: Red Bull GmbH
-20.91
0.01%
Latest Event
Red Bull GmbH Political Spending and Regulatory Influence
Red Bull GmbH displayed significant political lobbying ($260,000) and campaign contributions ($49,652) in the 2024 cycle, alongside evidence of a revolving door with several lobbyists having previously held government positions. These connections raise concerns about potential regulatory capture and corporate influence over democratic processes.
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ACCOMPLICE
Red Bull GmbH is currently rated as an Accomplice.
Latest Events
- FEB062025
Red Bull GmbH displayed significant political lobbying ($260,000) and campaign contributions ($49,652) in the 2024 cycle, alongside evidence of a revolving door with several lobbyists having previously held government positions. These connections raise concerns about potential regulatory capture and corporate influence over democratic processes.
-30
Political Contributions and Lobbying Efforts
March 21
The reported $260,000 in lobbying expenditures and $49,652 in contributions indicate active engagement in political spending. The presence of former government officials among lobbyists suggests a revolving door dynamic that can facilitate regulatory capture and support policies favoring corporate interests over democratic accountability.
-20
Regulatory Capture
March 21
The revolving door phenomenon, highlighted by the fact that several lobbyists have previously held government positions, raises concerns about regulatory capture. This dynamic can undermine democratic oversight by aligning corporate interests with policymaking through personal connections.
- AUG022024
Red Bull North America contributed approximately $14,000 to the anti-Measure Z campaign in Santa Cruz, aimed at defeating a proposed soda tax. This donation is seen as part of a broader pattern of corporate financial influence in local politics, potentially undermining democratic policy-making in favor of corporate interests.
-40
Political Contributions and Lobbying Efforts
March 21
Red Bull North America's donation to oppose the soda tax in Santa Cruz represents a form of corporate political contribution that may compromise democratic processes. By financially backing campaigns that counter public health initiatives, the company aligns itself with interests that prioritize corporate profits over community welfare, contributing indirectly to authoritarian influences in political decision-making.
Coke, Pepsi and Red Bull spend big to defeat Santa Cruz’s soda tax
- MAY152023Modern Slavery Statement
65.96
Red Bull has issued a Modern Slavery Statement affirming its commitment to ethical business practices, ensuring strong protections for both labor relations and its supply chain. The company outlines rigorous standards and contractual safeguards to eliminate forced labor and human trafficking risks.
+80
Labor Relations and Human Rights Practices
May 15
Red Bull's Global Code of Business Conduct and explicit modern slavery safeguards indicate a proactive approach to labor rights. Their training and internal policies demonstrate strong commitment to protecting workers from exploitation, reflecting an ethical treatment of labor.
+80
Supply Chain Ethics
May 15
The company mandates adherence to the Modern Slavery Act 2015 within its supply chain by imposing strict contractual conditions and retaining the right to terminate agreements if suppliers breach these obligations. This demonstrates strong supply chain ethics and accountability.
- OCT262022
The article outlines Dieter Mateschitz's controversial political engagements, aggressive labor practices, and media maneuvers that supported far‐right ideologies and authoritarian policies. His public admiration for figures like Donald Trump, shutdown of worker representation at Servus TV, and the propagation of extremist content through media outlets highlight a legacy intertwined with authoritarian support.
-70
Executive Political Engagement
March 21
The late Red Bull tycoon publicly expressed admiration for authoritarian figures such as Donald Trump and criticized politically correct norms, reflecting an executive political engagement that normalized far-right ideologies and authoritarian attitudes. This public stance contributes to undermining democratic values.
Late Red Bull tycoon left an indelible mark on Austrian society & politics
-50
Labor Relations and Human Rights Practices
March 21
The abrupt shutdown of a works council at Servus TV, as reported in the article, demonstrates an aggressive approach to quelling worker representation and undermining labor rights. This action reveals unethical labor practices that disregard fair treatment and collective bargaining.
Late Red Bull tycoon left an indelible mark on Austrian society & politics
-60
Media Influence and Propaganda
March 21
Red Bull's media extensions, particularly through Servus TV, have been used to promote far-right and conspiratorial narratives. The propagation of extremist content via these channels illustrates a deliberate role in influencing public opinion in ways that align with authoritarian and repressive narratives.
Late Red Bull tycoon left an indelible mark on Austrian society & politics
- JUL282020
The article details how Red Bull terminated its top North American executives in response to internal criticism over its muted stance on the Black Lives Matter movement and allegations of a racist corporate culture. Critics argue that these firings appear to target defenders of diversity and anti-racism within the company, raising serious concerns about its labor relations and commitment to human rights.
-80
Labor Relations and Human Rights Practices
March 21
Red Bull's decision to fire top executives following internal outrage over its insufficient response to racial injustice suggests a punitive approach toward voices advocating for anti-racist practices. This reaction, viewed as retaliatory, underscores significant concerns about labor relations and human rights practices within the company.
- APR242017
Red Bull's CEO Dietrich Mateschitz announced plans to launch a right-wing news platform, expressing support for Trump and criticizing refugee policies. This move has raised concerns about the use of corporate influence to promote far-right and authoritarian ideologies.
-70
Executive Political Engagement
March 21
CEO Dietrich Mateschitz's public endorsement of right-wing ideologies and his plan to launch an independent news platform that mirrors Breitbart indicate a direct engagement in executive political activities that support authoritarian narratives. This move undermines democratic values and contributes to a broader trend of corporate complicity in far-right agendas.
Red Bull’s CEO Is Reportedly Launching A Right-Wing News Platform That’s Being Compared To Breitbart
-70
Media Influence and Propaganda
March 21
The planned news platform is positioned to disseminate far-right propaganda and promote narratives that align with authoritarian ideologies. This use of media as a tool to influence public opinion reinforces the role of corporate-backed media in propagating extremist views.
Red Bull’s CEO Is Reportedly Launching A Right-Wing News Platform That’s Being Compared To Breitbart
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