Company Directory - Plezi Nutrition
Company Details - Plezi Nutrition
Plezi Nutrition
WebsitePlezi Nutrition is a public benefit firm launched by Michelle Obama aimed at promoting healthier eating for kids. The company leverages its brand to drive initiatives that encourage better nutrition, and it expanded its offerings with the launch of Plezi Hydration to support active and healthy lifestyles.
CCI Score
CCI Score: Plezi Nutrition
59.28
-0.04%
Latest Event
Launch of Plezi Hydration Sports Drink
Plezi Nutrition, led by former First Lady Michelle Obama in collaboration with NBA star Stephen Curry, unveiled Plezi Hydration—a health-focused sports drink with no added sugars and lower sodium. The initiative aims to promote healthier eating and active lifestyles, reinforcing the firm's public benefit mission.
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LEADER
Plezi Nutrition is currently rated as a Leader.
Latest Events
- MAR282025
Plezi Nutrition, led by former First Lady Michelle Obama in collaboration with NBA star Stephen Curry, unveiled Plezi Hydration—a health-focused sports drink with no added sugars and lower sodium. The initiative aims to promote healthier eating and active lifestyles, reinforcing the firm's public benefit mission.
- MAY082023
Former First Lady Michelle Obama co-founded Plezi Nutrition to promote healthier eating for kids by introducing a low-sugar beverage line and challenging unhealthy food industry practices. The launch was announced on May 8, 2023 during a high-profile event, emphasizing a commitment to public health and ethical business practices.
+80
Public and Political Behavior
March 28
The involvement of Michelle Obama and the launch of a public benefit firm focused on healthier nutrition exemplify progressive public and political behavior. This initiative seeks to challenge entrenched unhealthy food industry practices, which benefits marginalized communities and promotes public welfare.
Michelle Obama Launches Health-Conscious Brand PLEZi Nutrition - Forbes
+70
Business Practices and Ethical Responsibility
March 28
The launch of a healthier product line with reduced sugar levels and the ethical commitment to challenge mainstream food industry practices showcase strong business practices and ethical responsibility. This initiative is designed to promote accessible and nutritious choices for children across different income groups.
Michelle Obama Launches Health-Conscious Brand PLEZi Nutrition - Forbes
- MAY042023
Michelle Obama co-founded Plezi Nutrition, a public benefit corporation aimed at improving child nutrition through healthier food options and significant philanthropic contributions, including a $1 million donation to FoodCorps and dedicating 10% of its profits to furthering nutrition initiatives.
+70
Executive Political Engagement
March 28
Michelle Obama's role as co-founder and strategic partner emphasizes executive political engagement, reflecting a proactive, progressive leadership that leverages political capital to drive social change in the food industry and promote public health.
Michelle Obama launches a food company aimed at healthier choices for kids
+60
Business Practices and Ethical Responsibility
March 28
The launch of Plezi Nutrition as a public benefit corporation demonstrates responsible business practices and ethical commitment by balancing profit needs with a clear mission to enhance child nutrition and public health, including notable philanthropic commitments.
Michelle Obama launches a food company aimed at healthier choices for kids
- MAY042023
Former first lady Michelle Obama announced the launch of PLEZi Nutrition, a public benefit company focused on providing healthier food and drink options for kids. The new initiative commits to investing 10% of profits to promote children's health and includes a $1 million donation to FoodCorps, reinforcing efforts to combat childhood obesity.
+80
Public and Political Behavior
March 28
The initiative leverages the influential platform of Michelle Obama to promote public health and counteract systemic issues related to poor nutrition and obesity among children. This use of corporate resources for community benefit aligns with progressive, anti-authoritarian values by challenging established unhealthy industry practices.
Michelle Obama launches food and drink company to promote healthy options for kids
+70
Business Practices and Ethical Responsibility
March 28
PLEZi Nutrition’s business model notably incorporates a public-benefit approach by reinvesting a portion of profits into initiatives that promote children's health. This innovative and ethically responsible business practice supports community wellbeing and challenges profit-only models that can contribute to systemic health inequities.
Michelle Obama launches food and drink company to promote healthy options for kids
- MAY032023
Former First Lady Michelle Obama announced the launch of Plezi Nutrition, a public benefit company aimed at redefining kids' nutrition by offering healthier products, educational initiatives for better eating habits, and a commitment to reinvesting profits into community health programs.
+80
Public and Political Behavior
March 28
The launch event, led by Michelle Obama, exemplifies strong public and political engagement focused on improving children’s health. This initiative challenges existing industry norms by promoting healthier alternatives and supporting progressive public policies, aligning well with anti-authoritarian and community-focused values.
+75
Business Practices and Ethical Responsibility
March 28
Plezi Nutrition’s business model emphasizes ethical responsibility by introducing low-sugar, nutrient-enhanced products and dedicating 10% of profits to public health initiatives. This commitment to bettering community health and transparent business practices reinforces progressive values and a rejection of exploitative industry norms.
- MAY032023
On May 3, 2023, Plezi Nutrition, announced by former First Lady Michelle Obama, committed $1 million to support FoodCorps' Nourishing Futures initiative. This partnership aims to enhance food education and ensure free, nourishing school meals for millions of students, in line with efforts to promote equity in access to nutritious food.
+80
Political Contributions and Lobbying Efforts
March 28
Plezi Nutrition's $1M philanthropic commitment through its partnership—highlighted by former First Lady Michelle Obama's announcement—bolsters progressive social initiatives aimed at food justice and equitable education. This move counters policies that neglect marginalized communities, demonstrating a strong public and political engagement in support of anti-authoritarian values.
Michelle Obama Announces $1 Million Commitment from PLEZi Nutrition to FoodCorps
+75
Business Practices and Ethical Responsibility
March 28
The initiative underscores strong ethical business practices by investing in community-based programs that prioritize children's health and equitable access to nutritious food. This commitment to social responsibility reinforces progressive values by actively supporting policies that benefit marginalized communities, making it a positive corporate practice.
Michelle Obama Announces $1 Million Commitment from PLEZi Nutrition to FoodCorps
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