In a landmark judgment in 2024, the District Court of Amsterdam ruled that KLM engaged in unlawful greenwashing. The court found that KLM's advertising misled the public by exaggerating its commitment to the Paris Agreement and downplaying the environmental impacts of its growth strategy, thereby deceiving consumers about its true sustainability record.

A Dutch court ruled that KLM misled customers with its 'Fly Responsibly' ad campaign by making vague and unsubstantiated environmental claims, leading to a warning for more honest and transparent future communications.

Approximately 200 ground union members staged a protest at KLM Head Office in Amstelveen, demanding that the airline withdraw its proposals for a new collective labor agreement. The protest, marked by symbolic gestures such as the presentation of a 'golden return ticket' to the EVP of HR & Industrial Relations, underscores union concerns over potential erosions of worker rights.

KLM reached a preliminary agreement with its pilots, averting a strike and potential flight delays by agreeing to a better pay deal that includes improvements in working conditions. The union had demanded a 6% pay rise while the company offered 5%, and the agreement will now be finalized and put to a vote.

KLM reached a collective bargaining agreement with its ground staff unions, resulting in significant wage increases and improved benefits for approximately 15,000 employees. The agreement, marked by negotiated raises over the next two years and a one-off bonus, demonstrates a commitment to progressive labor practices and worker empowerment.

Unions representing approximately 15,000 KLM workers, including ground staff and baggage handlers, have voted unanimously for potential strike action as they press for a 10% wage increase, in contrast to KLM's offer of a 4% raise backdated to March. The dispute, reported by The Volkskrant and DutchNews.nl, highlights ongoing tensions over fair labor compensation at the airline.

KLM ground crew unions, including CNV and FNV, have withdrawn from contract negotiations after the airline proposed a 7.5% wage increase over two years. The unions, citing excessive workload and insufficient pay increases, are contemplating strike actions, emphasizing the need for better compensation and working conditions.

KLM Royal Dutch Airlines, alongside other major carriers, participated in a concerted lobbying effort to influence the European Commission in derailing the Dutch government's proposed 10% reduction in flight numbers at Schiphol Airport. Internal documents revealed that from July 2022 to March 2023, KLM was among the airlines that repeatedly pushed for an investigation into the flight reduction plans, emphasizing industry interests over public environmental and public health concerns.