Company Directory - Vizio
Company Details - Vizio
Vizio
WebsiteVizio is a consumer electronics company specializing in televisions and sound bars, known for delivering innovative technology and high-quality audiovisual products.
CCI Score
CCI Score: Vizio
-20.67
0.09%
Latest Event
Expansion of VIZIO Partnership with AdImpact for Political Ad Targeting
VIZIO announced an expansion of its partnership with ad intelligence firm AdImpact by licensing its proprietary ad catalog. This technological collaboration is aimed at providing political advertisers with enhanced targeting capabilities across VIZIO’s CTV inventory ahead of the competitive general election season.
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ACCOMPLICE
Vizio is currently rated as an Accomplice.
Latest Events
- APR032024
VIZIO announced an expansion of its partnership with ad intelligence firm AdImpact by licensing its proprietary ad catalog. This technological collaboration is aimed at providing political advertisers with enhanced targeting capabilities across VIZIO’s CTV inventory ahead of the competitive general election season.
-15
Public and Political Behavior
April 9
The move to license ad technology for political targeting raises concerns about the potential manipulation of voter opinion through highly tailored messaging, a tactic that could be exploited by authoritarian or extremist groups.
VIZIO Expands Partnership With AdImpact, Licenses Ad Catalog To Enhance CTV Targeting
-10
Technology and Services Impact
April 9
VIZIO's deployment of its advanced data analytics and ad catalog for targeted political advertising leverages technology in a way that may facilitate micro-targeted campaigns, potentially undermining democratic discourse.
VIZIO Expands Partnership With AdImpact, Licenses Ad Catalog To Enhance CTV Targeting
- APR032024
VIZIO has expanded its partnership with ad intelligence firm AdImpact by licensing its proprietary ad catalog and viewership data to provide political buyers with granular targeting capabilities across its connected TV inventory ahead of the political season.
-20
Public and Political Behavior
April 9
The expansion of the partnership enhances VIZIO's role in political advertising by providing detailed targeting data that may be used to micro-target voters. This increased capacity for precise political messaging raises concerns over the potential amplification of divisive political strategies, which can inadvertently support authoritarian practices.
VIZIO Expands Partnership With AdImpact Ahead Of Political Season
-15
Technology and Services Impact
April 9
By leveraging proprietary technology and data analytics for better political campaign planning and targeting, VIZIO strengthens its technological impact in the political arena. While the technology itself is innovative, its application in political advertising raises concerns over its potential misuse in fueling divisive, hyper-targeted political messaging.
VIZIO Expands Partnership With AdImpact Ahead Of Political Season
- APR032024
Vizio has expanded its multi-year agreement with AdImpact to license its proprietary ad catalog and enhance connected TV political targeting by leveraging Inscape’s ACR data. The partnership aims to provide political advertisers with detailed household-level viewership data for more refined campaign targeting ahead of the election season.
-20
Public and Political Behavior
April 9
The partnership advances Vizio’s role in political micro-targeting by integrating detailed consumer viewership data for political campaigns. This development raises concerns about the potential for enhanced manipulation of voter behavior, which can contribute to deepening political polarization and be exploited by authoritarian-leaning entities.
Vizio deepens pact with AdImpact for political CTV targeting
-20
Technology and Services Impact
April 9
The use of advanced data analytics and real‑time ACR technology in political advertising increases the ability to microtarget messages. This technological enhancement, while driving business growth, also amplifies the risks of influencing political discourse in ways that can undermine democratic transparency and integrity.
Vizio deepens pact with AdImpact for political CTV targeting
- APR032024
Vizio has extended its partnership with AdImpact to license its proprietary catalog of political commercials and use data from its Inscape unit to aid political media buyers in targeting voters ahead of the upcoming election.
-30
Political Contributions and Lobbying Efforts
April 9
Vizio’s expanded relationship with AdImpact facilitates targeted political ad placements by leveraging its Inscape unit data. This arrangement raises concerns about the company’s role in enabling precise political messaging and potential voter manipulation, aligning with practices that could exacerbate partisan or authoritarian influence.
-25
Media Influence and Propaganda
April 9
By providing detailed audience data for political campaigns, Vizio is contributing to a framework where political messaging can be hyper-targeted. Such practices may undermine broad democratic discourse and can be exploited to serve narrow, potentially authoritarian agendas.
- FEB212024
Walmart acquired Vizio Holding Corp. for approximately $2.3 billion to gain access to its SmartCast operating system and 18 million live accounts, aiming to leverage consumer insights for highly targeted advertising and enhanced market dominance.
-10
Public and Political Behavior
April 9
The acquisition supports the consolidation of consumer data that may be used to influence political and market behavior, thereby enhancing corporate power in public and political arenas.
Walmart’s Acquisition Of Vizio Is More About Consumer Insights
-30
Technology and Services Impact
April 9
Vizio’s SmartCast OS, embedded in its TVs, is being incorporated into Walmart’s ecosystem to harvest and analyze consumer viewing and purchasing behaviors. This integration raises concerns about privacy and the potential for technology to be used in manipulative, data-driven targeting, reinforcing corporate control.
Walmart’s Acquisition Of Vizio Is More About Consumer Insights
-20
Economic and Structural Influence
April 9
This acquisition contributes to market consolidation by increasing Walmart’s structural control over consumer data and media platforms, potentially undermining competitive market practices and invigorating oligarchic influence in the economy.
Walmart’s Acquisition Of Vizio Is More About Consumer Insights
- FEB202024
Walmart announced it has agreed to acquire consumer electronics company Vizio for $2.3 billion in cash. The move aims to expand Walmart Connect’s media and advertising business, consolidating market power and potentially increasing corporate influence over retail and entertainment sectors.
-15
Economic and Structural Influence
April 9
The acquisition signals a major consolidation of corporate power as Walmart seeks to leverage Vizio’s technology and advertising platform to bolster its retail media presence. Such consolidation can erode democratic accountability by concentrating economic and media influence, aligning with patterns that may foster authoritarian practices.
Walmart’s Proposed $2.3 Billion Purchase Of Vizio: Here’s What We Know
- FEB132024
Walmart agreed to acquire TV maker Vizio for $2.3 billion, citing an opportunity to expand its ad business through Vizio's SmartCast operating system, which boasts 18 million active accounts. The move is seen as a step toward consolidating media influence and economic power.
-60
Media Influence and Propaganda
April 9
Walmart’s acquisition of Vizio and its SmartCast platform centralizes control over media content and advertising, raising concerns about reduced diversity in messaging and the potential for corporate-driven propaganda. This consolidation can contribute to broader structures of power that undermine democratic discourse.
Walmart to buy TV maker Vizio for $2.3 billion in move to grow its ad business
-40
Economic Collaboration
April 9
The acquisition further consolidates economic power by merging Vizio's technological assets with Walmart’s massive retail and advertising infrastructure. This economic consolidation can bolster structures that favor corporate interests and may reduce accountability in political and regulatory realms.
Walmart to buy TV maker Vizio for $2.3 billion in move to grow its ad business
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Corporate Financials
- Revenue
- 2023
- $2.40B
Industries
- 334220
- Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing
- 423620
- Household Appliances, Electric Housewares, and Consumer Electronics Merchant Wholesalers
- 423990
- Other Miscellaneous Durable Goods Merchant Wholesalers