Company Directory

Company Directory

Company Directory - ViX

Company Details - ViX

ViX Logo

ViX

Website

ViX is a Spanish-language streaming service that offers a wide range of sports content, including UEFA competitions, international matches, and North and South American soccer, catering to Spanish-speaking audiences around the world.

CCI Score

CCI Score: ViX

-31.83

0.02%

Latest Event

ViX Political Advertising and Media Influence during Q4 2024 Earnings

The earnings call highlighted ViX’s role in supporting political advertising that targets U.S. Hispanic audiences, notably benefiting far‑right figures like President Trump and Senator Ted Cruz. This utilization of the platform for political messaging raises concerns about the company’s complicity in propagating authoritarian narratives.

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TOADIE

ViX is currently rated as a Toadie.

-30 to -44 CCI Score
Companies scoring in this range actively seek to please authoritarian regimes. They offer proactive support and assistance in exchange for preferential treatment, compromising ethical standards for business gains and political favor.

Latest Events

  • ViX Political Advertising and Media Influence during Q4 2024 Earnings Logo
    FEB
    20
    2025

    The earnings call highlighted ViX’s role in supporting political advertising that targets U.S. Hispanic audiences, notably benefiting far‑right figures like President Trump and Senator Ted Cruz. This utilization of the platform for political messaging raises concerns about the company’s complicity in propagating authoritarian narratives.

  • -60

    Public and Political Behavior

    March 26

    The article describes how ViX’s platform is being leveraged to target key demographic groups with political advertising favoring far‑right figures such as President Trump and Senator Ted Cruz. This active use in political messaging reflects a negative public and political behavior, aiding in the spread of authoritarian influences.

    TelevisaUnivision Sees Strong Q4 For Sports, Political And Vix Streamer

  • -50

    Media Influence and Propaganda

    March 26

    ViX’s role as a streaming service is being exploited to distribute political messages, effectively serving as a medium for propaganda that supports far‑right political agendas. Such use of media not only bolsters authoritarian messaging but also raises questions about the ethical responsibilities of technology platforms.

    TelevisaUnivision Sees Strong Q4 For Sports, Political And Vix Streamer

  • TelevisaUnivision Earnings: Political Advertising and Embedded Political Engagement Logo
    DEC
    31
    2024

    ViX, as the flagship streaming service of TelevisaUnivision, is increasingly engaging in politically charged activities by embedding its platform with political campaign strategies and targeted political advertising. The company is aligning its media output with partisan interests by facilitating content from controversial figures like Donald Trump and Ted Cruz to sway Hispanic voters, raising significant concerns regarding its role in shaping political narratives.

  • -40

    Public and Political Behavior

    March 26

    TelevisaUnivision's CEO Daniel Alegre detailed plans to be 'much more embedded' with political campaigns, using ViX as a platform to target Hispanic voters. This proactive engagement in politically charged advertising—highlighting alliances with figures like Donald Trump and Ted Cruz—suggests an effort to leverage media power in ways that could manipulate public opinion and undermine democratic discourse.

    TelevisaUnivision Reports Full-Year Streaming Profit, U.S. Ad Revenue Grows

  • -20

    Technology and Services Impact

    March 26

    The use of ViX as a medium for political advertising underscores the role of digital streaming platforms in disseminating partisan messages. This involvement raises concerns about the potential for media bias and the manipulation of audience perceptions, further complicating the dynamics of information dissemination in a politically polarized environment.

    TelevisaUnivision Reports Full-Year Streaming Profit, U.S. Ad Revenue Grows

  • Addressing Human Rights in the Supply Chain: A Call for Due Diligence Logo
    MAY
    09
    2024

    The NAVEX article outlines evolving regulatory frameworks and best practices for human rights compliance in supply chains. It stresses the importance of robust supply chain due diligence to prevent modern slavery and human rights abuses. While ViX is primarily a streaming service, its reliance on third‐party vendors and technology partners necessitates transparent supply chain practices to avoid indirect complicity in human rights violations.

  • -10

    Supply Chain Ethics

    March 26

    The article highlights increasing regulatory and public scrutiny over human rights in supply chains, emphasizing the need for due diligence, transparency, and ethical sourcing. Although ViX's core business is streaming, its operational model still depends on external vendors. Without clear evidence of proactive measures in managing supply chain risks, ViX could be indirectly exposed to reputational and ethical risks, thereby garnering a mildly negative score in the 'Supply Chain Ethics' category.

    Addressing Human Rights in the Supply Chain

  • Vix Vizion partners with i-PRO to deploy facial recognition and analytics solutions Logo
    JUL
    23
    2023

    ViX's recent technological partnership with i-PRO to integrate facial recognition and video analytics into their offerings has raised concerns about the potential misuse of surveillance technology in authoritarian practices.

  • -40

    Technology and Services Impact

    March 26

    The collaboration to integrate facial recognition and video analytics indicates an advancement in surveillance capabilities. Under a left-leaning analysis, these repressive technologies can be repurposed to monitor and suppress dissent, potentially bolstering authoritarian practices. While the intent may be technological innovation, the ethical implications of deploying such repressive tools contribute negatively to the corporate complicity in enhancing state surveillance capacities.

    i-PRO and Vix Vizion partner up - Security Solutions Media

Industries

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Motion Picture and Video Production
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Cable and Other Subscription Programming