Company Directory - ViX
Company Details - ViX

ViX
WebsiteViX is a Spanish-language streaming service that offers a wide range of sports content, including UEFA competitions, international matches, and North and South American soccer, catering to Spanish-speaking audiences around the world.
CCI Score
CCI Score: ViX
-31.83
0.02%
Latest Event
ViX Political Advertising and Media Influence during Q4 2024 Earnings
The earnings call highlighted ViX’s role in supporting political advertising that targets U.S. Hispanic audiences, notably benefiting far‑right figures like President Trump and Senator Ted Cruz. This utilization of the platform for political messaging raises concerns about the company’s complicity in propagating authoritarian narratives.
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TOADIE
ViX is currently rated as a Toadie.
Latest Events
- FEB202025
The earnings call highlighted ViX’s role in supporting political advertising that targets U.S. Hispanic audiences, notably benefiting far‑right figures like President Trump and Senator Ted Cruz. This utilization of the platform for political messaging raises concerns about the company’s complicity in propagating authoritarian narratives.
-60
Public and Political Behavior
March 26
The article describes how ViX’s platform is being leveraged to target key demographic groups with political advertising favoring far‑right figures such as President Trump and Senator Ted Cruz. This active use in political messaging reflects a negative public and political behavior, aiding in the spread of authoritarian influences.
TelevisaUnivision Sees Strong Q4 For Sports, Political And Vix Streamer
-50
Media Influence and Propaganda
March 26
ViX’s role as a streaming service is being exploited to distribute political messages, effectively serving as a medium for propaganda that supports far‑right political agendas. Such use of media not only bolsters authoritarian messaging but also raises questions about the ethical responsibilities of technology platforms.
TelevisaUnivision Sees Strong Q4 For Sports, Political And Vix Streamer
- DEC312024
ViX, as the flagship streaming service of TelevisaUnivision, is increasingly engaging in politically charged activities by embedding its platform with political campaign strategies and targeted political advertising. The company is aligning its media output with partisan interests by facilitating content from controversial figures like Donald Trump and Ted Cruz to sway Hispanic voters, raising significant concerns regarding its role in shaping political narratives.
-40
Public and Political Behavior
March 26
TelevisaUnivision's CEO Daniel Alegre detailed plans to be 'much more embedded' with political campaigns, using ViX as a platform to target Hispanic voters. This proactive engagement in politically charged advertising—highlighting alliances with figures like Donald Trump and Ted Cruz—suggests an effort to leverage media power in ways that could manipulate public opinion and undermine democratic discourse.
TelevisaUnivision Reports Full-Year Streaming Profit, U.S. Ad Revenue Grows
-20
Technology and Services Impact
March 26
The use of ViX as a medium for political advertising underscores the role of digital streaming platforms in disseminating partisan messages. This involvement raises concerns about the potential for media bias and the manipulation of audience perceptions, further complicating the dynamics of information dissemination in a politically polarized environment.
TelevisaUnivision Reports Full-Year Streaming Profit, U.S. Ad Revenue Grows
- MAY092024
The NAVEX article outlines evolving regulatory frameworks and best practices for human rights compliance in supply chains. It stresses the importance of robust supply chain due diligence to prevent modern slavery and human rights abuses. While ViX is primarily a streaming service, its reliance on third‐party vendors and technology partners necessitates transparent supply chain practices to avoid indirect complicity in human rights violations.
-10
Supply Chain Ethics
March 26
The article highlights increasing regulatory and public scrutiny over human rights in supply chains, emphasizing the need for due diligence, transparency, and ethical sourcing. Although ViX's core business is streaming, its operational model still depends on external vendors. Without clear evidence of proactive measures in managing supply chain risks, ViX could be indirectly exposed to reputational and ethical risks, thereby garnering a mildly negative score in the 'Supply Chain Ethics' category.
- JUL232023
ViX's recent technological partnership with i-PRO to integrate facial recognition and video analytics into their offerings has raised concerns about the potential misuse of surveillance technology in authoritarian practices.
-40
Technology and Services Impact
March 26
The collaboration to integrate facial recognition and video analytics indicates an advancement in surveillance capabilities. Under a left-leaning analysis, these repressive technologies can be repurposed to monitor and suppress dissent, potentially bolstering authoritarian practices. While the intent may be technological innovation, the ethical implications of deploying such repressive tools contribute negatively to the corporate complicity in enhancing state surveillance capacities.
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Industries
- 512110
- Motion Picture and Video Production
- 519130
- Internet Publishing and Broadcasting and Web Search Portals
- 515210
- Cable and Other Subscription Programming