Company Directory - Sojern Marketing Solutions
Company Details - Sojern Marketing Solutions
Sojern Marketing Solutions
WebsiteSojern Marketing Solutions is a digital marketing solutions provider specializing in digital advertising strategies for the travel industry. The company leverages data-driven insights to help travel brands target and engage consumers through innovative campaigns.
CCI Score
CCI Score: Sojern Marketing Solutions
-36.62
0.02%
Latest Event
Hilton Guest Sues Sojern Over Unauthorized Tracking
A proposed class action lawsuit filed in the US District for the Northern District of California alleges that Sojern embedded pixel code on hotel websites to track user data, including IP addresses and email information, without their consent. This practice has raised significant concerns over privacy and ethical business conduct in the digital marketing sphere.
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TOADIE
Sojern Marketing Solutions is currently rated as a Toadie.
Latest Events
- MAR182025
A proposed class action lawsuit filed in the US District for the Northern District of California alleges that Sojern embedded pixel code on hotel websites to track user data, including IP addresses and email information, without their consent. This practice has raised significant concerns over privacy and ethical business conduct in the digital marketing sphere.
-60
Business Practices and Ethical Responsibility
March 28
Sojern's use of unauthorized tracking code on hotel websites represents an unethical business practice. By collecting personal data without consent, the company undermines consumer privacy and trust, reflecting a disregard for ethical standards in business practices.
Hilton Guest Sues Sojern for Snaring Hotel Sites' Data, Tracking
-50
Technology and Services Impact
March 28
The deployment of invasive pixel tracking technology by Sojern raises serious questions about the responsible use of digital tools. This practice can be seen as a misuse of technological services that infringes upon user privacy and may foster conditions for broader surveillance.
Hilton Guest Sues Sojern for Snaring Hotel Sites' Data, Tracking
- DEC132023
Sojern announced a layoff affecting approximately 20% of its workforce as part of a cost-cutting and strategic restructuring move to focus on newer technologies. The decision has raised concerns regarding workers' rights and overall labor practices within the company.
-70
Labor Relations and Human Rights Practices
March 28
The decision to lay off 20% of the workforce reflects negative labor relations practices. Such large-scale job cuts can undermine job security and workers' rights, which is counterproductive to the principles of fair labor practices and support for marginalized communities.
- DEC122023
Sojern, a digital marketing platform for the travel industry, laid off approximately 20% of its employees in December 2023. This workforce reduction raises concerns about fair labor practices and worker rights.
-40
Labor Relations and Human Rights Practices
March 28
The decision to lay off roughly 20% of the workforce undermines labor stability and worker rights. From an anti-fascist perspective that emphasizes fair labor practices and the protection of marginalized groups, such large-scale layoffs are viewed negatively as they contribute to weakening workers' positions and destabilizing community well-being.
- DEC062023
Sojern announced that it will lay off 20% of its workforce, effective December 6, 2023, as a measure to cut costs and adjust to changing market dynamics. The reduction in staff will affect several departments across the company.
-60
Labor Relations and Human Rights Practices
March 28
The decision to lay off 20% of the workforce adversely impacts worker rights and job security, highlighting harmful labor practices. This move, framed purely as a cost-cutting measure despite the company's profitability, negatively affects employee welfare, a key concern in labor relations and human rights.
- MAR072023
On March 7, 2023, Sojern announced its 2023 Tourism Advisory Board, adding several influential North American tourism leaders. The board, which emphasizes diversity, equity, and inclusion, is intended to guide the company in driving innovative and inclusive destination marketing strategies.
+20
Public and Political Behavior
March 28
Sojern’s appointment of a Tourism Advisory Board that includes leaders emphasizing diversity, equity, and inclusion reflects a commitment to inclusive public engagement. This proactive public and political behavior supports policies that empower marginalized communities and demonstrates an anti-authoritarian stance by promoting progressive, community-focused discourse.
+30
Business Practices and Ethical Responsibility
March 28
By investing in a diverse and forward-thinking advisory board, Sojern demonstrates strong ethical business practices. The inclusion of DEI principles within its strategic advisory framework reinforces its commitment to fair and inclusive operations within the travel and tourism industry.
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