Company Directory - Rolex SA
Company Details - Rolex SA

Rolex SA
WebsiteGeneva, Switzerland
Rolex is a Swiss luxury watch manufacturer known for its prestigious timepieces and innovative watch technology. Renowned globally for crafting some of the most recognizable and high-quality watches, Rolex symbolizes precision, excellence, and exclusivity. The brand has established itself as a leader in the luxury watch market, offering a wide range of timepieces that embody both style and functionality.
CCI Score
CCI Score: Rolex SA
-23.64
0.01%
Latest Event
Rolex Registers Trademark in Russia, Signaling Potential Return
Rolex SA was named among several foreign corporations that, after previously exiting the Russian market amid the Ukraine conflict and Western sanctions, have begun re-registering trademarks. This move signals a potential return to Russia, aligning with government initiatives aimed at attracting foreign business, which raises concerns over engagement with an authoritarian regime.
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ACCOMPLICE
Rolex SA is currently rated as an Accomplice.
Latest Events
- MAY312025
Rolex SA was named among several foreign corporations that, after previously exiting the Russian market amid the Ukraine conflict and Western sanctions, have begun re-registering trademarks. This move signals a potential return to Russia, aligning with government initiatives aimed at attracting foreign business, which raises concerns over engagement with an authoritarian regime.
- JUN112024
Trade union Unia is filing a labor court complaint against Rolex after alleging multiple instances of workplace harassment and abusive dismissals at its Geneva headquarters. The union claims that despite internal and external investigations, the necessary measures to protect employees have not been implemented, and that the company has shielded accused supervisors, thereby fostering a toxic work environment.
-70
Labor Relations and Human Rights Practices
May 31
The allegations of repeated harassment incidents and abusive dismissals at Rolex, along with delays and blockades in implementing employee-demanded measures, indicate a serious failure in upholding labor rights and protecting workers. This undermines worker safety and highlights systemic issues in the company's labor practices, aligning with concerns about authoritarian workplace environments.
- JUN102024
The Swiss union Unia has reported dozens of harassment cases at Rolex's Geneva headquarters, alleging that the company illegally fired victims after harassment incidents. The union claims attempts to resolve the issue internally were met with obstacles, prompting plans to pursue legal action through a labor tribunal.
-70
Labor Relations and Human Rights Practices
May 31
Rolex is accused of failing to protect its employees by unlawfully dismissing workers who reported harassment, undermining labor rights and contributing to a hostile work environment. The union's move to file an unfair dismissal claim underscores the severity of these labor relations and human rights issues.
Swiss Confederation takes action against Rolex after harassment cases
- DEC192023
Rolex faced a €91.6 million fine by the French Competition Authority for enforcing a total ban on online sales through its selective distribution system, a practice ruled as an anti-competitive vertical restraint that limited market access and consumer choice.
-70
Business Practices and Ethical Responsibility
May 31
Rolex's restrictive online sales policy, enforced through exclusive agreements with its distributors, was found to be an anti-competitive practice that harmed fair market dynamics. The hefty fine imposed by the French Competition Authority underscores the company's authoritarian approach to controlling distribution channels, which limits consumer access in the digital economy.
- OCT012023
Following the Human Rights Watch report detailing labor rights violations, child labor, and unsafe working conditions in the gold and diamond supply chains, including for major brands like Rolex, the company issued a statement. The report highlights significant gaps in the industry's adherence to international labor standards.
-40
Labor Relations and Human Rights Practices
May 31
The HRW report underscores serious labor rights abuses in the supply chain, including allegations of child labor and poor working conditions. Although Rolex provided a response to the report, the event draws attention to ongoing issues in safeguarding workers and protecting labor rights, which is concerning from an ethical responsibility perspective.
- AUG012023
Rolex SA has released its first public sustainability report, detailing comprehensive ESG initiatives that include significant efforts in reducing carbon emissions, use of recycled and responsibly sourced materials, and innovative approaches to eco-design. The report underscores the brand’s commitment to environmental accountability and transparency.
+60
Business Practices and Ethical Responsibility
May 31
The publication of this sustainability report highlights Rolex's commitment to ethical business practices by addressing environmental impact through responsible sourcing, recycling initiatives, and energy efficiency. Such initiatives align with progressive, community-focused values and establish transparency in corporate ESG practices, which counters authoritarian exploitation of environmental degradation.
- DEC032021
Rolex has implemented a comprehensive risk management system for its supply chain in response to Swiss due diligence requirements. The initiative involves a risk matrix and annual due diligence program to assess and mitigate risks related to forced labor, child labor, and environmental impacts, ensuring ethical sourcing and full traceability.
+80
Supply Chain Ethics
May 31
Rolex's risk management system, which includes comprehensive supply chain mapping and due diligence processes, demonstrates a strong commitment to ethical sourcing and addressing human rights issues like forced and child labor. These measures contribute positively to business practices and ethical responsibility, countering facets of authoritarian exploitation in supply chains.
- FEB082018
Human Rights Watch has criticized Rolex for failing to disclose any public information regarding its gold and diamond sourcing and human rights due diligence, raising concerns over its supply chain ethics.
-60
Supply Chain Ethics
May 31
Human Rights Watch’s 99‐page report singled out Rolex for complete non-disclosure of its supply chain practices and human rights due diligence, indicating a lack of transparency and accountability in sourcing ethically critical materials. This opacity undermines ethical business practices in a sector increasingly scrutinized for its environmental and human rights impacts.
Rolex and Chopard slammed for opacity in gold and diamond sourcing
- FEB082018
Rolex was criticized in a Human Rights Watch report for providing virtually no public information on its gold and diamond supply chains or on its human rights due diligence practices, raising concerns about its ethical sourcing procedures.
-60
Supply Chain Ethics
May 31
Rolex was singled out in a Human Rights Watch report for its complete non-disclosure regarding the sourcing of gold and diamonds and the absence of human rights due diligence. This opacity in its supply chain practices poses ethical concerns and suggests a lack of commitment to worker rights and responsible sourcing.
Rolex and Chopard slammed for opacity in gold and diamond sourcing
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Industries
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- 448310
- Jewelry Stores
- 339911
- Jewelry (except costume) manufacturing