Reebok

Reebok is a global athletic footwear and apparel company, known for its fitness and lifestyle products.

CCI Score

23.02

-0.01% April 18

Latest Event

Reebok Ratings Plummet Post-Ownership Change

Following its acquisition by Authentic Brands Group from Adidas, Reebok's ethical ratings have dropped sharply. The review published on Good On You highlights significant declines in labor practices and supply chain transparency, resulting in a 'We Avoid' overall rating, driven by very poor labor conditions and an opaque supply chain.

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SABOTEUR

Reebok is currently rated as a Saboteur.

+10 to +24 CCI Score

Companies in this bracket take more subtle actions to undermine authoritarian practices. They might implement internal policies or support reforms that quietly weaken oppressive systems, contributing to change in less overt ways.

Latest Events

JUN

28

2023

Reebok Ratings Plummet Post-Ownership Change
-54.24

Following its acquisition by Authentic Brands Group from Adidas, Reebok's ethical ratings have dropped sharply. The review published on Good On You highlights significant declines in labor practices and supply chain transparency, resulting in a 'We Avoid' overall rating, driven by very poor labor conditions and an opaque supply chain.
-70

Labor Relations and Human Rights Practices

April 6

Reebok's labor practices have been severely criticized for insufficient transparency and poor working conditions, as indicated by its drop from a middling score when under Adidas to a 'Very Poor' rating following the change to Authentic Brands Group. This reflects significant neglect of workers' rights and ethical labor practices.

How Ethical Is Reebok?
-60

Supply Chain Ethics

April 6

Reebok's supply chain transparency has deteriorated after the change of parent company. Despite sharing suppliers with Adidas, the lack of disclosure from Authentic Brands Group has contributed to poor performance in ethics related to sourcing practices, affecting both environmental and human rights considerations.

How Ethical Is Reebok?
JUN

10

2023

Reebok's Ethical Supply Chain Commitments
53.97

An article on Shoe Effect highlights that Reebok maintains a Code of Conduct that requires its suppliers to provide fair wages, safe working conditions, and prohibits the use of child labor. This policy underscores the company's efforts to ensure ethical labor practices and responsible supply chain management.
+70

Labor Relations and Human Rights Practices

April 6

Reebok's Code of Conduct clearly mandates fair wages, safe working conditions, and bans child labor. This reflects a strong commitment to labor rights and human rights practices, aligning with progressive, anti-authoritarian values.

Is Reebok Ethical?
+60

Supply Chain Ethics

April 6

The company's ethical standards extend to its supply chain, where its Code of Conduct enforces ethical sourcing practices. This commitment to supply chain ethics supports broader human rights and labor practices.

Is Reebok Ethical?
JUN

09

2023

Reebok Advances Ethical Practices in Supply Chain and Labor
26.98

A June 9, 2023 article by Sustainable Review examines Reebok's efforts to increase supply chain transparency through rigorous supplier codes, regular audits, and participation in industry initiatives like the Sustainable Apparel Coalition, along with initiatives to uphold fair labor practices and support diversity and equality. While improvements are noted, criticisms remain regarding limited supplier location disclosures and past labor controversies.
+35

Supply Chain Ethics

April 6

Reebok has adopted a rigorous supplier code of conduct with regular audits and engaged with initiatives such as the Sustainable Apparel Coalition and Better Cotton Initiative to enhance supply chain transparency. However, criticism over non-disclosure of complete supplier locations lowers the potential score slightly.

Is Reebok's Sustainable Practices improving? — Sustainable Review
+30

Labor Relations and Human Rights Practices

April 6

Reebok enforces a supplier code that mandates fair labor practices, providing safe working conditions and fair wages, and promptly addressing allegations such as those from a 2016 sweatshop controversy in Taiwan by severing ties with the implicated supplier. These actions support improved labor relations, though further proactive measures could enhance empowerment and transparency.

Is Reebok's Sustainable Practices improving? — Sustainable Review
APR

20

2023

Reebok Opposes Trump Administration Policies
32.75

An article on Shoe Effect reports that Reebok, while not endorsing any political leader or party, has taken a stance against certain policies of the Trump administration, implying a disapproval of authoritarian measures.
+40

Public and Political Behavior

April 6

Reebok's decision to oppose specific Trump administration policies signals a move away from supporting authoritarian practices. By taking an anti-establishment stance without endorsing any political figure, the company aligns with progressive, anti-fascist values, earning a positive score in Public and Political Behavior.

Does Reebok Support Trump?
JUN

06

2020

Reebok Terminates CrossFit Affiliation Over Racist Comments
40.22

Reebok announced the end of its exclusive apparel partnership with CrossFit in response to racist remarks made by CrossFit CEO Greg Glassman. The decision, set to be executed at the end of its current contract in 2020, reflects a commitment to ethical business practices and public repudiation of racist ideologies.
+70

Public and Political Behavior

April 6

Reebok's move to end its affiliation with CrossFit following racist comments by its CEO demonstrates a clear public stance against racist and authoritarian rhetoric. This decision helps distance the company from hate speech and aligns it with progressive, anti-fascist values.

Reebok and Gyms End CrossFit Affiliations After CEO's Racist Comments
+60

Business Practices and Ethical Responsibility

April 6

By terminating its CrossFit partnership, Reebok is upholding ethical business practices and reinforcing a commitment to diversity, equity, and inclusion. This move distances the company from a partner associated with racist conduct and supports values aligned with anti-fascist principles.

Reebok and Gyms End CrossFit Affiliations After CEO's Racist Comments
APR

24

2019

Reebok Leads in Supply Chain Transparency
38.45

On April 24, 2019, the Fashion Transparency Index highlighted Reebok among the leading brands for public disclosure of its supply chain practices, underlining its efforts to improve transparency in social and environmental standards.
+70

Supply Chain Ethics

April 6

Reebok's strong performance in disclosing supplier data and its high ranking in the Fashion Transparency Index indicate a commitment to ethical business practices. This level of transparency is a positive step towards accountability in social and environmental governance, helping counter opaque practices often associated with authoritarian business behavior.

Adidas, Reebok and Patagonia lead on supply chain transparency