Geckobrands

Geckobrands is a company that specializes in creating innovative outdoor gear, including backpacks and other accessories designed for adventures. Their products cater to outdoor enthusiasts, focusing on quality and functionality to enhance outdoor experiences.

CCI Score

-24.37

0.01% April 18

Latest Event

Geckobrands Shifts Strategy Amid Pandemic, Embraces Amazon

Facing widespread retail closures due to the pandemic, Geckobrands—initially cautious about partnering with Amazon to avoid alienating brick-and-mortar retailers—has pivoted to bolster its presence on the e-commerce giant. This strategic shift reflects broader market consolidation trends that risk centralizing economic power in a handful of dominant firms.

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ACCOMPLICE

Geckobrands is currently rated as an Accomplice.

-20 to -29 CCI Score

These companies profit from authoritarian practices through their business dealings. Although they may not be directly enforcing oppressive policies, their actions contribute to the economic and operational sustenance of authoritarian regimes.

Latest Events

MAY

06

2020

Geckobrands Shifts Strategy Amid Pandemic, Embraces Amazon
-24.37

Facing widespread retail closures due to the pandemic, Geckobrands—initially cautious about partnering with Amazon to avoid alienating brick-and-mortar retailers—has pivoted to bolster its presence on the e-commerce giant. This strategic shift reflects broader market consolidation trends that risk centralizing economic power in a handful of dominant firms.
-40

Economic and Structural Influence

April 4

By increasing its reliance on Amazon amid pandemic-induced store closures, Geckobrands contributes to the further consolidation of market power. This move, although a forced business adaptation, inadvertently bolsters a dominant corporate entity that is linked with practices of economic centralization and potential authoritarian influence, a scenario concerning from an anti-fascist perspective.

Amazon Wins Business From Reluctant Brands After Virus Closes Stores