LuLu Group International, through its retail arm, has demonstrated a commitment to community welfare and ethical business practices. The company has adopted sustainable 'RRR' policies, implemented price freeze measures on essential goods to ensure affordability, and contributed to disaster relief efforts globally. These initiatives reflect positive public and political behavior as well as strong business practices and ethical responsibility.

LuLu Group donated Dh 1 million to the 'Dress One Million Needy Children' campaign, reinforcing its commitment to ethical practices and community growth.

LuLu Group International initiated a global agricultural project in Pollachi, Coimbatore district that promotes sustainable farming practices and supports local farmers, signaling a commitment to ethical business operations and community empowerment.

LuLu Retail’s published Corporate Governance Policy outlines a robust framework featuring independent committees, including an Audit Committee and a Nomination and Remuneration Committee. This structure is designed to ensure transparency, accountability, and adherence to both local and international best practices, which in turn strengthens ethical business practices.

During a meeting in Abu Dhabi on October 27, 2024, Vietnamese Prime Minister Pham Minh Chinh urged LuLu Group International to leverage its extensive retail network and bring UAE investors to Vietnam. This engagement highlights the company’s executive political engagement and economic collaboration with a government known for authoritarian practices, raising concerns about complicity with regimes that may undermine democratic accountability.

LuLu Group announced significant investments in India, including the creation of 50,000 jobs and various infrastructure projects such as shopping malls, food processing units, and international logistics hubs. This initiative reflects a positive contribution to local employment, sustainable economic development, and constructive engagement with government bodies.