Company Directory - Great Value
Company Details - Great Value

Great Value
Great Value is Walmart’s private label brand that offers a wide range of affordable products, including food items, household goods, and personal care items. The brand is known for providing an alternative to national brands with an emphasis on value and quality.
CCI Score
CCI Score: Great Value
-39.47
0.03%
Latest Event
Walmart's AI Surveillance and Punitively Harsh Anti-Theft Measures
Walmart’s aggressive crackdown using AI-powered surveillance at self-checkout systems—including nationwide bans for alleged offenders—reflects a concerning trend toward authoritarian practices. As Great Value is Walmart’s private label, its association makes it complicit in these measures.
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TOADIE
Great Value is currently rated as a Toadie.
Latest Events
- FEB252025
Walmart’s aggressive crackdown using AI-powered surveillance at self-checkout systems—including nationwide bans for alleged offenders—reflects a concerning trend toward authoritarian practices. As Great Value is Walmart’s private label, its association makes it complicit in these measures.
- FEB062025
The article reports on significant PAC contributions from Walmart Inc, which through its brand Great Value influences political campaigns. This financial involvement raises concerns about corporate influence on democratic processes and the potential to support authoritarian practices.
-20
Political Contributions and Lobbying Efforts
March 25
The reported contributions from Walmart Inc’s PAC highlight the company's substantial political spending. As Great Value is a Walmart brand, this event suggests corporate complicity in channeling large sums into political campaigns, potentially reinforcing power imbalances and undermining democratic accountability. From an anti-fascist perspective, such financial influence can facilitate the support of policies and candidates that may erode civil liberties and promote authoritarian practices.
Walmart Inc PAC Contributions to Federal Candidates • OpenSecrets
- JAN212025
Walmart’s public policy strategy, which includes detailed governance structures, board oversight, and the use of its employee-funded WALPAC, reflects a concerted effort to influence federal policy. While the company emphasizes transparency and regulatory compliance, the strategic use of political contributions and lobbying raises significant concerns about corporate influence over democratic processes, aligning with concerns from an anti-fascist perspective about the prioritization of business interests over public welfare.
-20
Public and Political Behavior
March 25
The company’s active role in engaging with public policy, through structured internal governance and transparency measures, indicates a deliberate strategy to shape political dialogue in alignment with business interests. From an anti-fascist perspective, this kind of public political engagement—despite claims of transparency—can undermine democratic accountability by prioritizing corporate agendas.
-25
Political Contributions and Lobbying Efforts
March 25
The disclosure of WALPAC political contribution strategies and detailed lobbying plans highlights a significant channel through which corporate funds are used to influence the political process. Even with a framework of transparency, such focused efforts on political contributions create potential for corporate interests to dominate policy debates, which is viewed critically from an anti-fascist stance.
- JAN092025
Walmart's decision to roll back its diversity, equity, and inclusion policies has drawn strong criticism from multiple state attorneys general. This move, which also impacts its private label brand Great Value, signals a retreat from ethical business practices and democratic values, raising concerns about corporate complicity in authoritarian shifts.
-60
Public and Political Behavior
March 25
The rollback of DEI policies reflects a significant departure from Walmart's erstwhile commitments to inclusiveness and transparency. The decision appears influenced by conservative political pressures and undermines public trust in democratic practices, as evidenced by the strong response from state attorneys general.
-75
Business Practices and Ethical Responsibility
March 25
Rolling back DEI initiatives represents a withdrawal from best practices in ethical business conduct. By eliminating efforts that support diversity and inclusion, Walmart—and by extension its Great Value brand—demonstrates alignment with policies that can enable discriminatory environments. This not only harms marginalized communities but also sets a worrisome precedent in corporate responsibility.
- MAY072024
Allegations have emerged that Walmart's Great Value brand overcharged consumers, with a particular incident involving Great Value butter sparking social media outcry and triggering a class action lawsuit. This event raises serious concerns regarding the brand's commitment to ethical business practices.
-60
Business Practices and Ethical Responsibility
March 25
The overcharging allegations indicate a disregard for fair pricing practices and consumer trust. Such unethical business practices demonstrate a prioritization of profit over transparency and fairness, undermining the ethical responsibility that companies should uphold. Though not directly a political maneuver, exploiting consumers through price discrepancies contributes to economic injustice and reflects broader systemic issues inherent in late stage capitalism, which can indirectly bolster authoritarian tendencies.
Walmart’s Great Value Brand Faces Overcharging Claims and Class Action Lawsuit
- JUN242022
The report details how Walmart and the Walton family have funneled substantial funds into political contributions that support anti‐abortion and authoritarian policies. As Great Value is Walmart’s private label, these practices indirectly implicate the brand in undermining democratic values.
-70
Public and Political Behavior
March 25
The article documents extensive political spending by Walmart and the Walton family, channeling millions into support for anti‐abortion and conservative candidates who enforce restrictive, authoritarian policies. Given Great Value is Walmart’s private label, the brand is complicit through its association, reflecting poor public and political behavior that undermines democratic principles.
- APR282022
At its annual meeting on April 28, 2022, Walmart shareholders advanced proposals demanding improvements in worker communication, fair starting wages, and full disclosure of lobbying expenditures. These measures are intended to address longstanding issues in labor practices and opaque political contributions that may indirectly support authoritarian tendencies.
-60
Political Contributions and Lobbying Efforts
March 25
The call for transparent disclosure on direct and indirect lobbying activities highlights Walmart’s reluctance to fully reveal its political expenditures. Such opacity in corporate political engagement contributes to conditions that can foster authoritarian policies, making this a significant concern for those monitoring corporate complicity in eroding democratic processes.
Walmart Shareholders Seek Improvements on Worker Rights, Racial Justice and Lobbying Disclosure
-60
Labor Relations and Human Rights Practices
March 25
Shareholder proposals also bring attention to inadequate labor practices, including insufficient frontline communication, substandard starting wages, and retaliatory actions against workers raising concerns. These issues not only undermine worker rights and racial justice but also reflect broader systemic exploitation that can fuel populist and authoritarian narratives.
Walmart Shareholders Seek Improvements on Worker Rights, Racial Justice and Lobbying Disclosure
- JUN012019
Walmart's rollout of AI-powered checkout cameras in over 1,000 stores—intended to curb theft—raises concerns about normalization of intrusive surveillance practices. Such practices, while marketed as loss prevention, may contribute to a broader culture of repressive monitoring that echoes authoritarian state tactics.
-40
Provision of Repressive Technologies
March 25
The use of AI-powered camera surveillance for detecting checkout theft, while positioned as a method for reducing shrinkage, reflects a broader endorsement of intrusive monitoring technology. This approach normalizes surveillance in consumer spaces, potentially paving the way for repressive oversight practices. From an anti-authoritarian perspective, such technology can be repurposed or symbolically align with state-like control, marking a negative impact on civil liberties and privacy.
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Industries
- 311991
- Perishable Prepared Food Manufacturing
- 445110
- Supermarkets and Other Grocery Retailers (except Convenience Retailers)
- 445299
- All Other Specialty Food Stores