LifeLock Inc.

LifeLock is a company providing identity theft protection services and credit monitoring. Its offerings include monitoring personal information and alerting customers to potential identity theft threats.

CCI Score

-17.55

0.08% May 31

Latest Event

FTC Settlement for Deceptive Practices by LifeLock Inc.

The FTC obtained a record $100 million settlement with LifeLock Inc. after allegations that the company misrepresented its identity theft protection services and failed to secure customer data properly, highlighting unethical business practices.

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ENABLER

LifeLock Inc. is currently rated as an Enabler.

-10 to -19 CCI Score

Companies in this segment facilitate authoritarian practices while claiming neutrality. They provide resources or support that indirectly bolster oppressive regimes, thereby undermining democratic accountability without overtly endorsing the regime.

Latest Events

DEC

18

2015

FTC Settlement for Deceptive Practices by LifeLock Inc.
-23.30

The FTC obtained a record $100 million settlement with LifeLock Inc. after allegations that the company misrepresented its identity theft protection services and failed to secure customer data properly, highlighting unethical business practices.
-60

Business Practices and Ethical Responsibility

March 21

LifeLock Inc. engaged in deceptive marketing by falsely claiming robust data protection measures and subsequently failed to safeguard customer information, leading to significant regulatory action by the FTC. This unethical business conduct undermines consumer trust and falls squarely under poor Business Practices and Ethical Responsibility, a key concern for those opposing authoritarian tendencies in corporate governance.

FTC Obtains Record $100 Million Settlement with LifeLock
MAR

21

2013

Rudy Giuliani as Pitchman: LifeLock's Controversial Political Endorsement
-11.80

LifeLock Inc., a provider of identity theft protection services, has engaged former New York City mayor Rudy Giuliani as a TV pitchman. Giuliani’s involvement, given his association with divisive and authoritarian-tinged political rhetoric, raises concerns about the company's political alignment and the potential normalization of endorsing controversial political figures.
-40

Executive Political Engagement

March 21

By selecting Rudy Giuliani—a figure known for his polarizing and authoritarian style—as its pitchman, LifeLock appears to be engaging in executive-level political behavior that aligns the company with divisive political ideologies. This decision can be interpreted as a tacit endorsement of an authoritarian persona, which contributes negatively under the Public and Political Behavior category and may imply complicity in promoting policies and narratives that undermine democratic values.

Rudy Giuliani Becomes Pitchman For LifeLock