Company Directory - Jaguar
Company Details - Jaguar
Jaguar
WebsiteCoventry, United Kingdom
Jaguar is a British luxury vehicle manufacturer renowned for its performance and innovative design. The company produces vehicles like the all‐electric I-Pace, which is used in self-driving rides by Waymo.
CCI Score
CCI Score: Jaguar
-12.89
0.01%
Latest Event
Jaguar Controversial Rebranding and Messaging on DEI
Jaguar's managing director clarified that the controversial rebranding campaign and ambiguous messaging were not meant as a politically 'woke' move, but rather as part of a strategic shift to embrace EV innovation and reaffirm a commitment to diversity, equity, and inclusion. Despite backlash from traditional customers, the company frames its efforts as a necessary evolution and a positive stand for progressive values.
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Jaguar is currently rated as an Enabler.
Latest Events
- MAR122025
Jaguar's managing director clarified that the controversial rebranding campaign and ambiguous messaging were not meant as a politically 'woke' move, but rather as part of a strategic shift to embrace EV innovation and reaffirm a commitment to diversity, equity, and inclusion. Despite backlash from traditional customers, the company frames its efforts as a necessary evolution and a positive stand for progressive values.
+60
Public and Political Behavior
March 25
Under Public and Political Behavior, Jaguar’s leadership addressed the controversy head-on. The managing director clarified that the campaign was not intended to adopt a 'woke' agenda, and emphasized the company’s underpinning support for DEI. This public stance, despite miscommunication, aligns the company with progressive, anti-authoritarian values.
Jaguar Boss: Not Trying To Be Woke, But Okay With Losing Old Customers
+50
Business Practices and Ethical Responsibility
March 25
For Business Practices and Ethical Responsibility, Jaguar’s rebranding, though criticized for alienating a portion of its traditional customer base, highlights its strategic commitment to modernizing its image, embracing EV technology, and upholding inclusive values through DEI initiatives. This conscious effort to redefine its market position reflects a degree of ethical responsibility aligned with progressive ideals.
Jaguar Boss: Not Trying To Be Woke, But Okay With Losing Old Customers
- NOV272024
Jaguar unveiled a new rebrand emphasizing diversity, equity, and inclusion, sparking debates over the authenticity of its commitment to progressive values and its political messaging.
- NOV192024
Jaguar’s recent rebrand, which focuses on diversity and inclusivity over its traditional masculine image, has sparked controversy online. While the move is criticized by traditionalists and some industry insiders, it aligns with progressive efforts to enhance diversity and counters exclusionary practices tied to authoritarian values.
+50
Public and Political Behavior
March 25
Jaguar’s rebrand represents a deliberate effort to shift its public narrative towards inclusivity and progressive values. By emphasizing diversity and challenging traditional brand norms, the company is engaging in public messaging that aligns with anti-fascist priorities, even though the move has been met with mixed public reactions.
Jaguar Rebrand Called 'Disastrous' as Focus on Diversity Comes Under Fire
+70
Business Practices and Ethical Responsibility
March 25
The rebrand underscores Jaguar’s commitment to diversity, equity, and inclusion by proactively repositioning its business practices. This approach is aligned with ethical responsibility and the broader progressive agenda to counter discriminatory and authoritarian cultural norms, even as it risks alienating a portion of its traditional clientele.
Jaguar Rebrand Called 'Disastrous' as Focus on Diversity Comes Under Fire
- NOV182024
Ratan Tata, head of Tata Group which owns Jaguar Land Rover, publicly criticized the UK government's failure to offer a substantial loan guarantee. This statement not only highlights the company's vulnerability and dependence on state support but also raises questions about the inherent risks of corporate-government relations which can, in broader contexts, contribute to undemocratic power dynamics.
+15
Public and Political Behavior
March 25
The public statement by Ratan Tata criticizing the UK government for not providing a bailout reflects active political engagement. By taking a stand on government financial support, Jaguar (under Tata) demonstrates a willingness to involve itself in political discourse. Although the criticism is directed at a lack of support rather than an endorsement of authoritarian policies, it signals the company's reliance on political decision-making for its survival, a dynamic scrutinized by anti-fascist groups.
-10
Economic and Structural Influence
March 25
The expressed need for potential government bailout highlights structural vulnerabilities and a dependence on state intervention. This reliance can foster conditions for corporate-government collusion, where companies leverage public funds and policy for survival, thereby potentially compromising market integrity and reinforcing power imbalances that anti-fascist perspectives criticize.
- MAY212024
A Senate inquiry revealed that Jaguar Land Rover, along with other automakers, purchased parts produced under forced labor conditions by a sanctioned Chinese firm. Although the company halted shipments and quarantined affected inventory, its involvement in the supply chain compromises ethical standards and contributes to systemic human rights abuses.
-70
Supply Chain Ethics
March 25
The use of parts manufactured under forced labor conditions in Jaguar Land Rover's supply chain represents a serious ethical violation. Despite remedial actions following the Senate report, the company’s involvement with a sanctioned supplier under the Uyghur Forced Labor Prevention Act indicates a compromised commitment to human rights and ethical sourcing practices. This not only undermines labor rights but also indirectly supports labor abuses that can enable authoritarian power structures.
Report: Senate finds BMW, JLR, and VW used parts manufactured with forced labor from China
- MAY202024
A Senate report found that Jaguar Land Rover imported replacement parts containing components from a Chinese supplier linked to forced labor practices. Despite claims of compliance and subsequent quarantine of inventory, the report calls into question the robustness of Jaguar’s supply chain oversight and adherence to human rights standards.
-70
Supply Chain Ethics
March 25
The Senate investigation revealed that Jaguar Land Rover continued to source replacement parts containing components produced by JWD, a supplier sanctioned for using forced labor. Despite claims that these parts were from a previous generation and were quarantined once identified, this incident exposes a significant lapse in supply chain oversight. Such practices not only undermine labor rights but also contribute indirectly to systemic human rights abuses, reflecting poorly on the company's ethical responsibility.
Senate report finds parts made with China’s forced labor in cars by BMW, Jaguar Land Rover and VW
- MAY202024
A Senate Finance Committee investigation revealed that Jaguar Land Rover continued importing parts flagged for forced labor in China, raising serious concerns about the company's supply chain ethics and complicity in human rights abuses.
-70
Supply Chain Ethics
March 25
The investigation found that Jaguar Land Rover continued to import components linked to forced labor in Xinjiang, China even after notification. This indicates a failure in ethical sourcing practices and a disregard for human rights, thus contributing negatively to the company's overall ethical responsibility.
Investigation finds BMW, Jaguar Land Rover, Volkswagen bought parts linked to forced labor in China
- MAR092023
Tata, the parent company of Jaguar Land Rover, issued an ultimatum to the UK government on March 9, 2023, demanding over £600 million in state aid to secure a new battery factory. The threat to relocate production to Spain if the financial support is not provided demonstrates a use of corporate power to pressure political decision-makers, raising serious concerns over the company’s role in leveraging economic influence for political gain.
-60
Public and Political Behavior
March 25
The company's tactic of issuing a financial ultimatum to the UK government shows a willingness to use political leverage to secure economic benefits. This maneuver, by pressuring state decisions through economic threats, aligns with authoritarian corporate behaviors that prioritize profit and strategic advantage over public interest and democratic accountability.
Tata Demands $600 Million Ransom From UK Government To Keep Jaguar Land Rover British
-50
Economic and Structural Influence
March 25
The demand for significant state aid combined with the threat to move manufacturing overseas reveals an exploitation of economic structures. This maneuver underscores how corporate interests may leverage economic dependency and national employment concerns to pressurize government actions, contributing to an environment where corporate power overrides fair economic practices.
Tata Demands $600 Million Ransom From UK Government To Keep Jaguar Land Rover British
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