Black Rifle Coffee Company

A veteran-owned coffee company known for strong blends, dedicated to providing high-quality coffee and supporting veterans through charitable initiatives.

CCI Score

-20.03

June 6

Latest Event

Black Rifle Coffee Lawsuit and Brand Controversy

The Black Rifle Coffee Company is embroiled in a lawsuit that has sparked intense public debate and scrutiny regarding its veteran-owned, patriotic branding. Allegations and counterclaims have raised concerns over the company’s transparency and ethical business practices, leading to boycotts and a reevaluation of its ideological stance.

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ACCOMPLICE

Black Rifle Coffee Company is currently rated as an Accomplice.

-20 to -29 CCI Score

These companies profit from authoritarian practices through their business dealings. Although they may not be directly enforcing oppressive policies, their actions contribute to the economic and operational sustenance of authoritarian regimes.

Latest Events

NOV

21

2023

Black Rifle Coffee Lawsuit and Brand Controversy
-26.49

The Black Rifle Coffee Company is embroiled in a lawsuit that has sparked intense public debate and scrutiny regarding its veteran-owned, patriotic branding. Allegations and counterclaims have raised concerns over the company’s transparency and ethical business practices, leading to boycotts and a reevaluation of its ideological stance.
-40

Public and Political Behavior

June 6

The legal controversy has intensified scrutiny over the company’s political and ideological branding. Its use of a patriotic, veteran-owned identity is now under fire, suggesting complicity in promoting divisive narratives that resonate with authoritarian tendencies.

Unpacking the Black Rifle Coffee Lawsuit: A Deep Dive into the Controversy
-20

Business Practices and Ethical Responsibility

June 6

The lawsuit calls into question the company’s ethical business practices and commitment to transparency. The resulting reputational damage underscores concerns about its management of controversial ideological associations, which may undermine consumer trust.

Unpacking the Black Rifle Coffee Lawsuit: A Deep Dive into the Controversy
JUL

21

2021

Controversial Interview Backlash
-13.57

Black Rifle Coffee CEO Evan Hafer's interview with mainstream media resulted in ambiguous remarks that appeared to lump conservative customers with extremist groups, leading to significant backlash and damage to the company’s brand reputation.
-20

Executive Political Engagement

June 6

The CEO's appearance and remarks in the interview led to miscommunication, where his ambiguous language was interpreted as denouncing his customer base along with extremist groups. This misstep in executive political engagement has resulted in reputational harm, reflecting poorly on the company's public political behavior from an anti-fascist perspective.

The Black Rifle Coffee Incident Is a Media Info Op Against Conservative Brands. Here Are a Few Tips to Avoid Your Brand Disaster.