Abacus Data

Abacus Data is a polling and market research firm that conducts data analysis and opinion surveys, helping organizations understand public opinion and trends.

CCI Score

14.81

-0.01% April 18

Latest Event

Abacus Data Releases 2025 Federal Election Poll

Abacus Data published its latest survey conducted between March 20 and 25, 2025, revealing a narrow Liberal lead and a significant decline in approval ratings for Donald Trump among Canadians. The poll suggests a resetting of political opinions ahead of the federal election.

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SABOTEUR

Abacus Data is currently rated as a Saboteur.

+10 to +24 CCI Score

Companies in this bracket take more subtle actions to undermine authoritarian practices. They might implement internal policies or support reforms that quietly weaken oppressive systems, contributing to change in less overt ways.

Latest Events

MAR

25

2025

Abacus Data Releases 2025 Federal Election Poll
39.73

Abacus Data published its latest survey conducted between March 20 and 25, 2025, revealing a narrow Liberal lead and a significant decline in approval ratings for Donald Trump among Canadians. The poll suggests a resetting of political opinions ahead of the federal election.
+40

Public and Political Behavior

April 4

The released poll provides transparent insights into shifting political trends, notably the declining approval of authoritarian figure Donald Trump. By informing the public debate and highlighting progressive shifts in voter sentiment, Abacus Data's actions align with anti-authoritarian values, thereby earning a positive score in the Public and Political Behavior category.

Abacus Data Poll: Liberals take lead for the first time in years.
OCT

25

2022

Controversial Poll and Senate Testimony by Abacus Data
-34.75

Abacus Data, through its polling arm, conducted a commissioned poll for YouTube amid debates over Bill C-11. The poll’s leading questions and subsequent Senate testimony by CEO David Coletto on October 25, 2022 have raised concerns about potential bias and corporate influence on public opinion regarding regulatory changes.
-40

Executive Political Engagement

April 4

Abacus Data’s CEO testified at Senate hearings on Bill C-11 following a commissioned poll with leading questions for YouTube. This involvement suggests an effort to shape political discourse in favor of corporate interests, raising issues of political impartiality and potential influence over regulatory matters.

The perils of polling: C-11, YouTubers and Abacus Data
-50

Media Influence and Propaganda

April 4

The commissioned poll featured notably biased and leading questions, potentially skewing public opinion and misinforming debates on government regulation. This raises concerns about the role of media influence and propaganda in shaping perceptions around important legislative measures.

The perils of polling: C-11, YouTubers and Abacus Data
JAN

01

2022

Abacus Data Survey Exposes Invasive AI-Powered Workplace Surveillance
43.15

A 2022 study cited in a Canadian Cyber Watch article revealed that 70% of remote employees experienced digital monitoring. Conducted by Abacus Data, the survey sheds light on the explosive growth of AI-enabled surveillance in workplaces, raising concerns over privacy and worker rights.
+60

Public and Political Behavior

April 4

Abacus Data’s role in conducting a survey that exposes the widespread use of AI-based surveillance technologies contributes to public awareness and informed debate on workplace privacy. By providing data that highlights invasive monitoring practices, the firm indirectly supports efforts to challenge authoritarian and exploitative workplace practices, advancing worker rights.

With AI, workplace surveillance has 'skyrocketed'—leaving Canadian laws behind
JAN

01

2022

Abacus Data Publishes Survey on AI-Driven Workplace Surveillance
11.11

In a 2022 study noted in a Global News article, Abacus Data surveyed 1,500 employees and 500 supervisors working remotely, revealing widespread use of intrusive AI-powered workplace surveillance. The study contributes to the public debate on ethical employee monitoring and workers' rights.
+20

Public and Political Behavior

April 4

Abacus Data’s survey shines a light on the rapid expansion of AI-enabled workplace surveillance, fostering informed public debate on workers’ rights and government oversight. This transparency supports anti-authoritarian values by empowering employees and calling attention to practices that may enable employer overreach.

With AI, workplace surveillance has 'skyrocketed'. But are Canadian laws keeping up?
+10

Business Practices and Ethical Responsibility

April 4

By conducting a comprehensive survey on workplace monitoring practices, Abacus Data contributes valuable data that can help expose unethical surveillance practices and promote corporate accountability. This research supports efforts to enhance worker protections and ethical business practices.

With AI, workplace surveillance has 'skyrocketed'. But are Canadian laws keeping up?