Company Directory - Comscore, Inc.
Company Details - Comscore, Inc.
Comscore, Inc.
WebsiteNew York City, United States
ISIN: US22283C1059
Comscore is a media measurement and analytics company that provides digital audience insights, advertising analytics, and marketing performance data for brands, agencies, and media companies globally. The company leverages cross-platform measurement to help clients understand and reach their audiences in an evolving digital landscape.
CCI Score
CCI Score: Comscore, Inc.
-8.88
0.01%
Latest Event
Launch of Advocacy & Political Solutions
Comscore, Inc. has introduced its Advocacy & Political Solutions platform, which offers media insights and interactive maps to help groups identify optimal local markets for targeted messaging, voter mobilization, and political engagement ahead of the November elections.
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COLLABORATOR
Comscore, Inc. is currently rated as a Collaborator.
Latest Events
- JAN012025
Comscore, Inc. has introduced its Advocacy & Political Solutions platform, which offers media insights and interactive maps to help groups identify optimal local markets for targeted messaging, voter mobilization, and political engagement ahead of the November elections.
+20
Public and Political Behavior
March 30
By providing tools that enable precise identification of local media markets and targeted messaging for voter mobilization, Comscore supports enhanced political engagement for groups including progressive and marginalized communities. This capability can empower grassroots organization in countering authoritarian influences.
+15
Technology and Services Impact
March 30
The introduction of interactive market maps and media optimization tools reflects a positive application of technology, allowing political and social causes to effectively reach their intended audiences. This technological service can help level the playing field in political campaigns, supporting more inclusive and democratic engagement.
- MAY232024
The article details how Comscore's advanced media measurement and analytics tools, particularly its Social solution, have been leveraged by the Denver Democrats to boost grassroots mobilization and social media engagement ahead of the upcoming presidential election.
+70
Public and Political Behavior
March 30
Comscore's data-driven approach has enhanced informed political mobilization by providing targeted audience insights. This enabled the Denver Democrats to increase community engagement and grassroots mobilization, aligning with progressive and anti-authoritarian principles.
Comscore's Advocacy and Political Solutions Yielding Client Success
+75
Technology and Services Impact
March 30
The company's advanced analytics and tailored political solutions are pivotal in optimizing media spend and targeting strategies. This technological service not only improves campaign effectiveness but also supports democratic engagement by ensuring that data-driven decisions benefit progressive mobilization.
Comscore's Advocacy and Political Solutions Yielding Client Success
- FEB082024
Comscore and TargetSmart have announced a partnership to integrate Comscore’s cross-platform media measurement data with TargetSmart’s political data, enabling campaigns to more precisely target voters at both local and national levels.
-20
Public and Political Behavior
March 30
The partnership leverages advanced analytics for political targeting, potentially enabling micro-targeting tactics that can manipulate voter behavior and undermine democratic discourse. Such refined political targeting raises concerns about the potential misuse of data to support authoritarian campaigning techniques.
-15
Technology and Services Impact
March 30
By deploying its cross-platform viewership data in the political sphere, Comscore is extending its core technological services into an area with significant political implications. The use of detailed audience and content consumption data for the purpose of enhanced voter targeting raises concerns about potential misuse in manipulating public opinion and supporting authoritarian political strategies.
- OCT242023
Comscore, Inc. announced the rollout of its AI-driven political audience targeting solution, enabling political marketers to segment and reach voters based on exposure to specific political campaigns and local TV ads ahead of the 2024 election season.
-10
Public and Political Behavior
March 30
The new solution facilitates granular political segmentation that can be exploited to amplify divisive messaging. Such microtargeting technology runs the risk of deepening polarization and potentially benefitting political actors with authoritarian leanings.
-20
Technology and Services Impact
March 30
By leveraging AI to customize political ad exposure segments, the technology could inadvertently support sophisticated propaganda tactics. This innovation risks enabling tailored political messaging that might be co-opted by authoritarian or extremist groups, complicating efforts to ensure fair and democratic political discourse.
- JAN012023
Comscore settled fraud charges for $5 million following SEC allegations that the company made false and misleading statements about key performance metrics, leading to a $50 million revenue overstatement.
-60
Business Practices and Ethical Responsibility
March 30
The settlement over fraud charges for making false and misleading statements about its performance metrics reflects a significant lapse in ethical business practices and corporate transparency. This deceptive behavior undermines stakeholder trust and accountability, marking a negative impact under the Business Practices and Ethical Responsibility category.
Internet traffic judge Comscore settles fraud charges for $5 million
- SEP292022
Measurement company Comscore announced a restructuring that includes significant employee layoffs and cost-cutting measures. The plan, detailed in an SEC filing, involves severance payments ranging from $6-8 million and additional expenses for data center reductions, raising concerns over transparency and the protection of worker rights.
-40
Labor Relations and Human Rights Practices
March 30
The restructuring involves substantial layoffs and cost-cutting measures that adversely affect worker stability and rights. The lack of detailed information on job impacts further raises concerns about the company’s commitment to fair labor practices and ethical responsibility towards its workforce.
Comscore Restructures with Staff Cuts To Cost $5-8 Million in Severance
- NOV302020
In the last weeks of November 2020, Comscore implemented a restructuring plan that involved system-wide layoffs, including replacing U.S. positions with lower-paid workers in India. The report also recalls previous layoffs, such as a no-notice termination incident in 2011, highlighting a pattern of labor instability and potential exploitation.
-60
Labor Relations and Human Rights Practices
March 30
The layoffs and outsourcing strategy, replacing higher-paid domestic positions with significantly lower-paid workers abroad, reflect a disregard for worker stability and fair labor practices. This move undermines employee rights and contributes to a legacy of exploitative labor practices, particularly given the lack of advance notice and its recurring nature as noted in the 2011 incident.
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