Company Directory - YouGov
Company Details - YouGov

YouGov
WebsiteLondon, United Kingdom
YouGov is a UK-based market research and data analytics company known for its public opinion polling and research. It provides data and insights on various topics, helping clients understand consumer behavior and public sentiment.
CCI Score
CCI Score: YouGov
48.44
-0.45%
Latest Event
YouGov Poll on Boris Johnson's Comeback Cited in Political Debate
YouGov's latest poll, as cited in a Left Foot Forward article, shows that only 15% of Reform supporters believe Boris Johnson would be a better pick for prime minister than Nigel Farage. This data point contributes to the broader debate on the viability of far-right figures and challenges narratives that favor authoritarian revival in political leadership.
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LEADER
YouGov is currently rated as a Leader.
Latest Events
- JUN072025
YouGov's latest poll, as cited in a Left Foot Forward article, shows that only 15% of Reform supporters believe Boris Johnson would be a better pick for prime minister than Nigel Farage. This data point contributes to the broader debate on the viability of far-right figures and challenges narratives that favor authoritarian revival in political leadership.
- JAN292025
YouGov published its Modern Slavery Act Statement detailing measures to prevent modern slavery and forced labor in its operations and supply chain. The statement outlines robust internal policies, mandatory modern slavery training for new employees, a speak-up policy, and a stringent supplier approval process that enforces ethical standards and contractual obligations to ensure compliance with legal and human rights standards.
+70
Labor Relations and Human Rights Practices
June 7
YouGov's statement emphasizes comprehensive internal measures such as mandatory modern slavery awareness training, a speak-up policy, and eligibility-to-work checks, which strongly protect workers' rights and prevent forced labor. These practices contribute positively by affirming the company's commitment to human rights and ethical labor standards.
+70
Supply Chain Ethics
June 7
The statement includes a detailed supplier approval process and contractual obligations to ensure that all suppliers adhere to ethical standards, mitigating risks of modern slavery within its global supply chain. These measures are significant for upholding ethical business practices.
- DEC142023
YouGov published its Modern Slavery Statement for the 2023-2024 period, detailing its compliance with the Modern Slavery Act and outlining its supplier audit practices regarding forced labour. This publication underscores the company's commitment to transparency in its labor practices.
+20
Labor Relations and Human Rights Practices
June 7
By releasing a signed modern slavery statement, YouGov demonstrates adherence to legal requirements and a proactive stance on addressing forced labour and ensuring ethical supplier practices. This move supports labor rights and promotes corporate accountability.
- DEC142023
YouGov has released its Modern Slavery Act Statement, signed by CEO Steve Hatch on 14 December 2023, which details comprehensive measures to eliminate modern slavery from its global supply chain. The statement outlines supplier screening, mandatory modern slavery awareness training for employees, robust governance, and enhanced supplier compliance protocols.
+80
Supply Chain Ethics
June 7
YouGov's Modern Slavery Act Statement outlines a clear and proactive approach to mitigating risks of modern slavery in its supply chain. The company has implemented supplier assessments, mandatory training, and established rigorous compliance and governance mechanisms. These measures reflect a strong commitment to ethical business practices and support anti-authoritarian, progressive labor standards.
- OCT012023
YouGov released an analysis exploring the nuances between authoritarian politics and democratic populism, drawing on insights from the recent YouGov-Cambridge Forum. The report examines how populism should not be simplistically equated with authoritarian tendencies and warns against conflating moderate skepticism towards globalization with a slide towards authoritarianism.
+60
Public and Political Behavior
June 7
The published analysis openly discusses the dangers of authoritarian populism while clarifying that much of contemporary populism represents a democratic engagement, thereby contributing to informed public debate. This proactive educational approach supports democratic pluralism and counters authoritarian narratives.
Mind the gap between authoritarian politics and democratic populism
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Industries
- 541611
- Administrative Management and General Management Consulting Services
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- Research and Development in the Social Sciences and Humanities
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- Marketing Research and Public Opinion Polling