Company Directory - The Abnormal Beauty Company
Company Details - The Abnormal Beauty Company
The Abnormal Beauty Company
The Abnormal Beauty Company is known for its innovative skincare products that emphasize inclusivity and affordability. Spearheaded by DECIEM, this company provides a range of high-quality beauty products designed for diverse skin types and concerns, making premium skincare accessible to a broader audience.
CCI Score
CCI Score: The Abnormal Beauty Company
-34.54
-0.91%
Latest Event
Reduced Sponsorship for Pride Toronto
The Abnormal Beauty Company lowered its contribution to Pride Toronto’s 2SLGBTQ+ festival, joining other companies that have scaled back or withdrawn sponsorship, potentially undermining support for marginalized communities and DEI initiatives.
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TOADIE
The Abnormal Beauty Company is currently rated as a Toadie.
Latest Events
- JUN012025
The Abnormal Beauty Company lowered its contribution to Pride Toronto’s 2SLGBTQ+ festival, joining other companies that have scaled back or withdrawn sponsorship, potentially undermining support for marginalized communities and DEI initiatives.
- JUN032024
The Estée Lauder Companies announced on June 3, 2024 that it has completed the acquisition of DECIEM Beauty Group Inc., known for its transparent, inclusive approach as exemplified by its trade name, The Abnormal Beauty Company. The move is intended to bolster DECIEM’s innovative business model and further expand its global reach while maintaining its core values of ingredient transparency and inclusivity.
+20
Business Practices and Ethical Responsibility
May 31
The acquisition is viewed positively as it supports DECIEM’s commitment to transparency and inclusivity. By joining with The Estée Lauder Companies, DECIEM is expected to maintain its progressive business practices while gaining enhanced resources and infrastructure, which benefits diverse consumer communities and reinforces ethical business standards.
- OCT012023
Brandon Truaxe, founder of The Abnormal Beauty Company under Deciem, abruptly announced via an Instagram video the closure of all stores. In the video, he alluded to involvement in major criminal activity and tagged several high-profile figures—including U.S. President Donald Trump—while posting from the White House, raising concerns over erratic leadership and potential political signaling that may undermine worker stability and ethical corporate practices.
-50
Executive Political Engagement
May 31
The founder’s use of an Instagram video to announce store closures included tagging political figures such as Donald Trump and positioning the post at the White House, suggesting a provocative use of political imagery. This erratic executive political engagement raises concerns from an anti-fascist perspective about aligning disruptive corporate behavior with authoritarian symbolism.
Founder of 'abnormal beauty company' Deciem abruptly shutters stores
-30
Labor Relations and Human Rights Practices
May 31
The abrupt closure of retail locations without clear communication or contingency planning adversely affects employees and undermines fair labor practices. Such erratic business practices contribute to economic instability and reflect poorly on the company’s ethical responsibility towards its workforce.
Founder of 'abnormal beauty company' Deciem abruptly shutters stores
- OCT012023
An internal account alleges that a manager, Truaxe, created a poisonous work environment by engaging in verbally abusive and demeaning behavior towards employees, including screaming and unjust treatment, highlighting potential labor rights violations at The Abnormal Beauty Company.
-70
Labor Relations and Human Rights Practices
May 31
The article details allegations of abusive management practices, including verbal mistreatment and a toxic work environment. Such behavior undermines worker rights and ethical labor practices, aligning with negative scores under the Labor Relations and Human Rights Practices category.
The inside story of how Deciem, the Abnormal Beauty Company, lived up to its name | Financial Post
- JUL262023
A World Vision report highlights concerns that many beauty products may contain ingredients sourced through child labor. The report calls for improved traceability and stricter supply chain legislation, urging beauty companies to take action to eliminate exploitative practices from their ingredient sourcing.
-70
Supply Chain Ethics
May 31
The report from World Vision raises red flags about the potential use of child labor in sourcing agricultural and mined ingredients for cosmetic products. As a beauty company, The Abnormal Beauty Company could be implicated if its supply chain is not fully transparent and free of exploitative practices. This issue falls under supply chain ethics, highlighting the need for rigorous traceability to avoid complicity in human rights abuses.
World Vision report exposes child labor in beauty product supply chains
- NOV302018
A Financial Post article details allegations that former executive Brandon Truaxe fostered a poisonous work environment at Deciem, The Abnormal Beauty Company, by verbally abusing employees, screaming on the phone, and generally engaging in uncivil behavior.
-70
Labor Relations and Human Rights Practices
May 31
The report outlines severe labor issues at Deciem, with claims of verbal abuse and an uncivil, toxic culture under executive Brandon Truaxe. Such treatment undermines workers' rights and exemplifies unethical labor practices, a critical concern under the Labor Relations and Human Rights Practices category.
The inside story of how Deciem, the Abnormal Beauty Company, lived up to its name | Financial Post
- OCT112018
Deciem, the parent company connected to The Abnormal Beauty Company, temporarily halted operations after its founder, Brandon Truaxe, announced via social media that nearly the entire team was involved in major criminal activity. The announcement, which featured extreme rhetoric including threats of criminal prosecution against detractors, raises serious concerns about the company's corporate governance and ethical practices.
-70
Public and Political Behavior
May 31
The founder's use of incendiary rhetoric and threats—calling for revolution and promising criminal prosecution—reflects dangerous public and political behavior that undermines democratic norms and destabilizes ethical leadership.
Deciem skincare brand shutting down because of 'major criminal activity', founder says
-50
Business Practices and Ethical Responsibility
May 31
The decision to halt operations based on allegations of widespread criminal activity signals severe ethical and governance issues. Such actions erode stakeholder trust and point to problematic business practices.
Deciem skincare brand shutting down because of 'major criminal activity', founder says
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Clichy, France
45.16
London, United Kingdom
2.41
New York, United States
-35.05
New York, USA
-37.87
Corporation
43.56
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30.83
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3.45
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-31.74
New York, United States
1.91
Cincinnati, USA
-6.65
Industries
- 325620
- Toilet Preparation Manufacturing
- 446120
- Cosmetics, Beauty Supplies, and Perfume Stores