Company Directory - Nivea
Company Details - Nivea
Nivea
Nivea is a renowned skincare brand that offers a wide range of products including creams, lotions, and sun protection items, designed to cater to skin care needs across various demographics. It is known for its commitment to quality and has previously supported Pride events, showcasing its dedication to the LGBTQ community.
CCI Score
CCI Score: Nivea
43.56
-9.29%
Latest Event
Beiersdorf/Nivea Modern Slavery and Human Rights Compliance Statement 2023
The Modern Slavery Statement 2023, issued by Beiersdorf Australia Ltd (a subsidiary linked to the Nivea brand), outlines the company's commitment to upholding human rights, preventing forced and child labor, and ensuring robust supply chain audits. The document details measures such as regular risk assessments, supplier audits using platforms like EcoVadis IQ, and a strict Code of Conduct that all business partners must adhere to, emphasizing transparency and ethical business practices.
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DISSENTER
Nivea is currently rated as a Dissenter.
Latest Events
- JUN202024
The Modern Slavery Statement 2023, issued by Beiersdorf Australia Ltd (a subsidiary linked to the Nivea brand), outlines the company's commitment to upholding human rights, preventing forced and child labor, and ensuring robust supply chain audits. The document details measures such as regular risk assessments, supplier audits using platforms like EcoVadis IQ, and a strict Code of Conduct that all business partners must adhere to, emphasizing transparency and ethical business practices.
+75
Labor Relations and Human Rights Practices
June 3
The statement strongly emphasizes the protection of labor rights and human rights, explicitly prohibiting forced labor, child labor, and discrimination. It commits to ensuring safe working conditions and supports freedom of association, aligning with progressive, anti-authoritarian human rights practices.
+70
Supply Chain Ethics
June 3
The document details rigorous supply chain oversight measures including risk assessments, supplier code of conduct enforcement, and regular audits. These efforts enhance ethical sourcing and minimize human rights abuses within the company's supply chain.
- JUN072024
Beiersdorf UK, the parent of Nivea, approved a comprehensive Modern Slavery and Human Trafficking Statement on June 7, 2024, reinforcing its updated Code of Conduct for Business Partners that prohibits forced labor and child labor, and mandates supplier audits and employee training to ensure human rights compliance.
+80
Labor Relations and Human Rights Practices
June 3
The updated Code of Conduct covers robust labor practices by explicitly prohibiting forced labor, child labor, and human trafficking, while also promoting fair working conditions and mandatory staff training. This commitment enhances human rights protection and worker dignity.
+75
Supply Chain Ethics
June 3
The event emphasizes significant improvements in supply chain ethics by updating supplier codes of conduct, enforcing due diligence, and conducting regular audits, thereby reducing the risk of modern slavery practices and ensuring ethical sourcing.
- JUN012024
After previously sponsoring Chicago Pride with its 'Be proud in your skin' initiative, Nivea is not listed as a sponsor this year. This pullback in visible support for the LGBTQ community comes amid a broader corporate trend of shrinking Pride sponsorships, potentially reflecting pressure from political forces aiming to curtail DEI initiatives.
- MAY222024
On May 22, 2024, Nivea launched its 'Proud In Your Skin' campaign in partnership with PFLAG National. The initiative, which goes beyond promoting skincare, is a dedicated platform celebrating diversity, equity, and inclusion, and underscores Nivea's commitment to supporting marginalized communities.
+80
Public and Political Behavior
June 3
Nivea's launch of the 'Proud In Your Skin' campaign, which champions LGBTQ+ rights through a partnership with PFLAG National, is a clear demonstration of corporate support for diversity and inclusion. This move positions the company as actively opposing authoritarian tendencies that target marginalized groups, aligning with progressive, anti-fascist values.
Nivea releases 'Proud In Your Skin' campaign to support LGBTQ+ community
- OCT092023
NIVEA has detailed its sustainability efforts on its 'Honesty and Transparency' page, emphasizing ethical supply chain practices and the promotion of cruelty-free testing methods. The company has established a code of conduct for its suppliers based on the Universal Declaration of Human Rights, ILO Conventions, and OECD Guidelines, underlining its commitment to ethical business practices.
+60
Supply Chain Ethics
June 3
By implementing a code of conduct for suppliers that aligns with internationally recognized human rights and labor standards, NIVEA demonstrates strong ethical business practices. This commitment to transparency and cruelty-free testing contributes positively to ethical supply chain standards and aligns with anti-authoritarian, progressive values.
- OCT012023
NIVEA has outlined its commitment to ethical supply chain practices by upholding human rights along its entire value chain, prohibiting forced or child labor, corruption, and discrimination. The company enforces binding internal and external codes of conduct to ensure that all parties in its supply chain meet these high ethical standards.
+60
Labor Relations and Human Rights Practices
June 3
NIVEA’s clear statements against forced and child labor, and commitment to protecting human rights align with robust labor and human rights practices, thereby supporting anti-fascist and progressive labor standards.
+60
Supply Chain Ethics
June 3
By implementing binding internal and external codes of conduct and ensuring responsible sourcing of ingredients, NIVEA is prioritizing transparent and ethical supply chain practices, which contributes positively to business ethics in line with progressive, anti-authoritarian values.
- OCT012023
NIVEA, a Beiersdorf brand, launched its 'Proud in Your Skin' campaign aimed at reducing loneliness among LGBTQ individuals amid rising anti-LGBTQ challenges. The campaign highlights the company's commitment to inclusion and social responsibility in a climate of increasing marginalization of the LGBTQ community.
+80
Public and Political Behavior
June 3
The campaign directly addresses the social isolation faced by LGBTQ individuals and serves as an active measure of corporate allyship. In a political climate where anti-LGBTQ legislation is on the rise, NIVEA's initiative demonstrates a strong, progressive stance against authoritarian policies targeting marginalized communities.
- OCT012023
NIVEA has published a statement on its website outlining its commitment to responsible sourcing, emphasizing human rights along the entire value chain and the rejection of forced labor, child labor, corruption, and discrimination. The company highlights both internal and external codes of conduct as part of its ethical practices.
+80
Supply Chain Ethics
June 3
NIVEA’s detailed responsible sourcing policy, which includes strict adherence to human rights and ethical labor practices along its supply chain, shows a strong commitment to countering practices often exploited by authoritarian regimes. This proactive stance supports anti-fascist values by ensuring ethical treatment of workers and supply chain partners.
- DEC312019
Nivea highlights its commitment to sustainability by ensuring FSC-certified packaging materials for its skin care products and promoting better working conditions across its supply chain. The initiative aims to combat deforestation and bolster ethical production practices, reflecting a progressive and responsible business approach.
+80
Supply Chain Ethics
June 3
Nivea’s commitment to sourcing 100% sustainable paper and cardboard for its packaging, demonstrated by achieving full FSC certification for its folding boxes, reflects strong ethical supply chain practices. This approach supports environmental sustainability and resists exploitative sourcing practices that can be associated with authoritarian economic policies.
+70
Labor Relations and Human Rights Practices
June 3
By emphasizing good working conditions for everyone involved in producing its products, Nivea demonstrates a commitment to labor rights and ethical human practices. This positive stance on workers' rights aligns with progressive values and undermines authoritarian labor exploitation.
- JAN012011
Nivea's 'White Is Purity' ad campaign attracted white supremacist groups, leading to widespread criticism. The company later issued a 2011 apology stating the campaign was inappropriate and reaffirming its commitment to diversity and equal opportunity.
-60
Public and Political Behavior
June 3
The company's use of the slogan 'White Is Purity' proved to be a critical misstep as it resonated with white supremacist groups, undermining the firm's public image. Although Nivea issued an apology and reiterated its commitment to diversity, the initial messaging raised severe concerns regarding its public political behavior, warranting a negative score.
'PR nightmare': Nivea's 'White Is Purity' ad campaign embraced by white supremacist groups
-50
Media Influence and Propaganda
June 3
The campaign's messaging, which was misinterpreted and exploited by far-right groups for propaganda, highlights a failure in media influence and oversight. This aspect of the incident underscores the potential for corporate messaging to be co-opted by white supremacist narratives.
'PR nightmare': Nivea's 'White Is Purity' ad campaign embraced by white supremacist groups
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