Company Directory - Sky Sports
Company Details - Sky Sports
Sky Sports
WebsiteIsleworth, United Kingdom
Sky Sports is a leading UK sports broadcaster that delivers a wide range of live sports programming, including major events such as football, cricket, Formula 1, and the Miami Open. It is renowned for its in-depth coverage and exclusive sports rights in the United Kingdom.
CCI Score
CCI Score: Sky Sports
28.76
-0.02%
Latest Event
Sky Sports Collusion on Freelancer Pay Allegations
An investigation by the CMA revealed that Comcast-owned Sky Group, which includes Sky Sports, shared freelancer pay information to fix rates, undermining fair labor practices. Although the broadcaster cooperated and avoided fines, the unethical collusion raises concerns about labor exploitation in the sports broadcasting sector.
Take Action
So what can you do? Support Sky Sports by shopping, spreading the word, or offering your support.
- Shop Alternatives
SEE ALL - Use Your Voice
OTHER TOOLS - Investigate
- Share the Score
SUPPORT CCI
DISSENTER
Sky Sports is currently rated as a Dissenter.
Latest Events
- MAR232025
An investigation by the CMA revealed that Comcast-owned Sky Group, which includes Sky Sports, shared freelancer pay information to fix rates, undermining fair labor practices. Although the broadcaster cooperated and avoided fines, the unethical collusion raises concerns about labor exploitation in the sports broadcasting sector.
-60
Labor Relations and Human Rights Practices
March 25
Sky Sports, as part of the Comcast-owned Sky Group, was implicated in an investigation for colluding on freelancer pay. This unethical practice undermines workers' rights and fair labor standards, highlighting complicity in exploitative labor practices that can indirectly support authoritarian corporate behaviors.
- MAR212025
Sky Sports voluntarily alerted the Competition and Markets Authority about its involvement in sharing sensitive freelancer pay information, distinguishing itself from peers while demonstrating ethical business practices in labor relations.
+80
Business Practices and Ethical Responsibility
March 25
Sky Sports, while implicated in past infringements related to sharing freelance pay information, preemptively reported its involvement to the Competition and Markets Authority. This act of early disclosure reduced its penalty and underscores a commitment to ethical business practices. Such transparency supports fair labor practices and accountability, reducing complicity in exploitative behaviors that undermine worker rights.
Sports broadcast and production companies fined £4 million in freelancer pay investigation
- MAR212025
Between 2014 and 2021, Sky Sports was implicated in a series of infringements for sharing sensitive information about freelancer pay rates with competitors. Although the broadcaster self-reported its activities to the CMA—thereby avoiding financial penalties—the incident raises serious concerns about its ethical business practices and its treatment of freelance workers.
-30
Business Practices and Ethical Responsibility
March 25
Sky Sports engaged in anti-competitive practices by coordinating freelancer pay rates with other broadcasters. This behavior, even though self-reported which mitigated financial penalties, demonstrates a disregard for ethical business practices that prioritize fair competition and transparency.
-35
Labor Relations and Human Rights Practices
March 25
The systematic coordination on freelancer pay not only undermines healthy competition but also negatively impacts labor rights by suppressing fair wages and bargaining power for freelance workers. Despite the mitigating act of self-reporting, the repeated infringements over multiple years reveal a troubling pattern in labor relations.
Sports broadcast and production companies fined £4 million in freelancer pay investigation
- OCT012023
Sky Sports has issued a public statement affirming its commitment to tackle racism, enhance diversity, and support the Black Lives Matter movement. The broadcaster has outlined specific actions, including improving minority representation and supporting related community initiatives, positioning itself against systemic racism and authoritarian ideologies.
+80
Public and Political Behavior
March 25
Sky Sports leveraged its influential media platform to make a clear public stance against racism by endorsing the moral cause behind Black Lives Matter. This declaration aligns with anti-authoritarian principles through public and political engagement, reinforcing the company’s commitment to social justice.
+90
Business Practices and Ethical Responsibility
March 25
The company's outlined commitments include significant steps to improve Black and minority ethnic representation, financial contributions to anti-racism charities, and leveraging its platform to highlight racial injustice. This proactive approach in business practices and ethical responsibility underscores robust internal reform and community support, demonstrating a strong commitment against systemic oppression.
- MAR292023
Sky Sports announces an extension of its partnership with Kick It Out, reinforcing its commitment to tackling discrimination and promoting inclusion in football through significant investment and long-term initiatives.
+70
Public and Political Behavior
March 25
Sky Sports reaffirmed its dedication to progressive and inclusive values by publicly partnering with Kick It Out. This initiative not only enhances public perceptions by promoting equality and inclusion, but also positions the company against discriminatory practices and authoritarian narratives in sports media.
+80
Business Practices and Ethical Responsibility
March 25
By investing significant funds and extending its partnership with Kick It Out, Sky Sports demonstrates strong ethical business practices. The commitment to support underrepresented groups and to drive social change in the football industry reflects responsible corporate behavior that resists oppressive systemic practices.
- JAN312021
Sky Sports was implicated in illegally coordinating freelancer pay rates, an action that suppressed fair wages among freelance workers. Although the company self-reported the activity to the CMA under a leniency policy and secured immunity from fines, its participation in colluding over pay information raises serious concerns about its business ethics and labor practices.
-20
Business Practices and Ethical Responsibility
March 25
Sky Sports engaged in collusive practices by sharing freelancer pay information with other broadcasters, which resulted in deliberate wage suppression for key freelance roles. While the company's decision to self-report and cooperate with the CMA mitigated its penalties, the underlying behavior undermines fair labor practices and ethical business standards, aligning with exploitative practices seen in authoritarian economic models.
UK Sports Broadcasters Fined £4.2M for Illegal Sharing of Freelancer Pay Information
- DEC212020
Sky Sports has committed to a landmark £3m partnership with the anti-racism group Kick It Out, pledging support for education and reporting initiatives to combat racism in football. This move underscores Sky Sports' dedication to social justice and inclusion within sports.
+80
Public and Political Behavior
March 25
Sky Sports has demonstrated strong Public and Political Behavior by publicly aligning with initiatives to fight discrimination in football. Their official statements and long-term commitment to anti-racism training and education signal a clear stance against authoritarian and exclusionary practices.
Kick It Out agrees landmark £3m deal with Sky Sports to boost campaign to end racism in football
+75
Business Practices and Ethical Responsibility
March 25
By committing significant resources to anti-racism efforts, Sky Sports is setting an example in Business Practices and Ethical Responsibility. The partnership emphasizes the importance of investing in vulnerable communities and promoting fair and inclusive practices in sports, countering narratives that could otherwise support discriminatory ideologies.
Kick It Out agrees landmark £3m deal with Sky Sports to boost campaign to end racism in football
- JUL152020
Sky Sports News has launched a dedicated investigations team to focus on improving anti-racism coverage and bolster BAME representation within its leadership. The initiative reinforces the broadcaster's commitment to countering divisive narratives and promoting inclusive practices in media.
+90
Public and Political Behavior
March 25
Sky Sports' decision to establish a specialist anti-racism investigations team reflects a strong commitment to promoting diversity, inclusion, and social justice. This proactive approach enhances their public and political behavior by actively countering divisive, authoritarian narratives in their content.
Sky Sports News set up specialist investigations team for anti-racism coverage
+85
Media Influence and Propaganda
March 25
By allocating resources towards a dedicated anti-racism unit, Sky Sports leverages its media platform to promote factual, inclusive reporting. This positive use of media influence helps counter repressive narratives and supports the dissemination of empowering, socially responsible content.
Sky Sports News set up specialist investigations team for anti-racism coverage
- JUN092020
Sky Sports, under the leadership of its parent company Comcast, announced a commitment to invest £30 million over three years to support anti-racism efforts, enhance diversity and inclusion within its organization, and use its broadcast platform to promote social justice. This initiative includes setting representation targets, creating diversity action groups, and launching programming aimed at highlighting racial injustice.
+80
Public and Political Behavior
March 25
Sky's decisive public commitment to combating racial injustice by leveraging its influential broadcast platform and leadership in setting diversity targets reflects a strong stance in promoting social justice and countering authoritarian narratives. This proactive approach enhances accountability and encourages broader societal change against systemic oppression.
+70
Business Practices and Ethical Responsibility
March 25
The investment and strategic initiatives to improve diversity, inclusion, and support anti-racism efforts reflect responsible business practices. By committing significant resources and establishing measurable goals in representation and community support, Sky demonstrates ethical responsibility that counters systemic inequalities, a stance critical in resisting authoritarian tendencies.
Alternatives
Liverpool, England
1.27
Philadelphia, United States
0.37
New York City, USA
-50.44
Elmont, United States
-60.61
Corporation
38.30
Corporation
0.00
Corporation
-10.61
Corporation
-20.17
Corporation
-37.47
United States
35.19
Industries
- 541810
- Advertising Agencies
- 711211
- Sports Teams and Clubs
- 711410
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures