Ruffwear’s 2023 Impact Report details its environmental and social initiatives, including significant emissions reductions, responsible supply chain practices with a localized sourcing strategy in Vietnam, and community contributions through its Paw It Forward program for conservation, DEI, dog adoption, and working dogs. Additionally, the report highlights its commitment to upholding labor standards via a Code of Conduct and partnerships with organizations like USV, which is known for its Better Work program.

In 2022, Ruffwear integrated Higg Product Tools into its product design process, leading to a new design for its Front Range Harness™ that reduced the carbon footprint by 11% to 8%. The company also reinforced its commitment to ethical supply chain management by requiring suppliers to adhere to its Code of Conduct.

Ruffwear, Inc. detailed an initiative to map its extensive supply chain, which includes over 1,000 suppliers, and is implementing a Restricted Substances List and Code of Conduct to enhance environmental stewardship and ethical practices. The effort, led by their Sustainability Coordinator Kelly, aims to reduce the brand's environmental pawprint by ensuring responsible chemicals management and fair treatment in supplier factories.

Ruffwear donated $50,000 to The Conservation Alliance’s Public Lands Defense Fund, reinforcing its commitment to protecting wild places and supporting grassroots environmental organizations. The donation supports efforts to safeguard public lands and promote environmental sustainability, with the company also engaging in related activism through staff participation in advocacy events.