In response to rising tariffs on Chinese imports, Quince, an online clothing and home goods retailer, has committed to keeping its prices steady for as long as possible, aiming to shield customers from increased costs. This decision aligns with their business practice of consumer protection despite external economic pressures.

The article examines Quince's claims of operating sustainably via its manufacturer-to-consumer model, while raising doubts about its transparency in supply chain practices and labor conditions. Critics highlight the lack of independent verification regarding worker wages and ethical labor practices, positioning Quince as potentially engaging in greenwashing compared to fast-fashion giants.

Quince, the increasingly popular e-commerce brand, engaged Miller Strategies to lobby on import duties as the Trump administration targets the de minimis exemption for goods from China.

A December 2023 article challenges Quince’s claims on sustainability and ethical labor practices, criticizing the brand’s vague transparency on worker rights and supply chain ethics. Critics note that the company offers little evidence to back up its claims, raising suspicions of greenwashing and inadequate labor standards.

On September 1, 2023, Quince removed misleading claims from its website regarding its cashmere and alpaca wool products after receiving a cease and desist demand from PETA, acknowledging that the production processes harm animals.

An EcoCult article challenges Quince's claims of ethical sourcing and sustainability, citing unverified green marketing, opaque supply chain practices, and misleading environmental claims. The company even sent a cease and desist letter disputing these criticisms.