Freedom Mobile, a subsidiary of Quebecor, activated a new portion of the 3800 MHz spectrum to accelerate its 5G+ network across parts of Canada. In a public statement, CEO Pierre Karl Peladeau emphasized that the upgrade is aimed at challenging the dominant incumbents in the telecom market, ensuring affordable and accessible wireless services.

Quebecor announced on July 5, 2024 that it successfully met all nine undertakings imposed by Innovation, Science and Economic Development Canada as part of its Freedom Mobile acquisition. The commitments include maintaining wireless plan prices through a Mobility Price Freeze Guarantee and promoting competition by offering affordable mobile packages, thereby benefiting Canadian consumers.

Freedom Mobile retail and call center workers unionized after a six‐month organizing drive and secured their first collective agreement, which includes an immediate bonus and four-percent annual pay increases for the next four years. The non-oppositional stance taken by management has been described as a progressive approach to labor relations.

Following the transfer of Freedom Mobile to Quebecor’s Videotron after a major merger, retail and call centre employees, spurred by concerns over job security and working conditions, are increasingly pursuing unionization efforts with support from Teamsters Canada, signaling a positive move towards safeguarding workers' rights.

Quebecor, through its subsidiary Videotron, has finalized the acquisition of Freedom Mobile, a move aimed at boosting competition in the Canadian wireless market, enhancing consumer benefits with lower prices and improved services.

Quebecor Inc. CEO Pierre Karl Peladeau stated that the company will incorporate Industry Minister Francois-Philippe Champagne’s stipulations in its revised deal for the sale of Freedom Mobile to Videotron. The move is touted as part of a broader strategy to promote competition, break the dominance of the 'Big 3', and serve the public interest in Canadian telecommunications.