Perfect Bar

Perfect Bar is a brand of protein bars made with whole food ingredients, designed to provide a healthy snack option that often requires refrigeration. Perfect Bar's products focus on delivering a nutritious yet delicious experience for those seeking natural protein sources on-the-go.

CCI Score

-11.16

0.01% April 18

Latest Event

Mondelez Majority Acquisition of Perfect Snacks

Mondelez International acquired a majority stake in Perfect Snacks, with the existing leadership remaining in place to retain the brand’s entrepreneurial spirit. The deal, pending regulatory approvals, is part of Mondelez’s strategy to expand its presence in the fast-growing US refrigerated snacks market.

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ENABLER

Perfect Bar is currently rated as an Enabler.

-10 to -19 CCI Score

Companies in this segment facilitate authoritarian practices while claiming neutrality. They provide resources or support that indirectly bolster oppressive regimes, thereby undermining democratic accountability without overtly endorsing the regime.

Latest Events

JUN

20

2019

Mondelez Majority Acquisition of Perfect Snacks
-11.16

Mondelez International acquired a majority stake in Perfect Snacks, with the existing leadership remaining in place to retain the brand’s entrepreneurial spirit. The deal, pending regulatory approvals, is part of Mondelez’s strategy to expand its presence in the fast-growing US refrigerated snacks market.
-20

Economic and Structural Influence

April 5

This acquisition reinforces economic consolidation by a multinational giant, further centralizing power in the food industry. From an anti-fascist perspective, such clustering of economic power can contribute to oligarchic structures that may be more susceptible to authoritarian influence, even if the deal itself appears routine.

Mondelez takes majority interest in US-based Perfect Snacks