Oberland

Oberland is a strategic partner known for its innovative approaches in the beauty industry, focusing on enhancing consumer experiences through co-innovation.

CCI Score

51.27

-0.04% April 18

Latest Event

Oberland's 'So Many Dicks' Diversity Campaign on Wall Street

Oberland collaborated with e.l.f. Beauty for a provocative campaign that confronts corporate board inequity by highlighting stark disparities in board diversity. The campaign, which includes a massive out-of-home takeover across Wall Street starting May 13, 2024, uses eye-catching messaging to advocate for greater inclusion and challenge entrenched power structures.

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LEADER

Oberland is currently rated as a Leader.

+45 to +100 CCI Score

Companies in this range actively lead the fight against authoritarianism by rejecting oppressive practices and championing democratic values. They implement robust policies, engage in transparent governance, and drive initiatives that set the standard for corporate responsibility.

Latest Events

MAY

13

2024

Oberland's 'So Many Dicks' Diversity Campaign on Wall Street
50.51

Oberland collaborated with e.l.f. Beauty for a provocative campaign that confronts corporate board inequity by highlighting stark disparities in board diversity. The campaign, which includes a massive out-of-home takeover across Wall Street starting May 13, 2024, uses eye-catching messaging to advocate for greater inclusion and challenge entrenched power structures.
+60

Public and Political Behavior

April 11

The campaign is a clear example of public political behavior aimed at challenging entrenched corporate norms and promoting progressive values through diversity advocacy. By drawing attention to board inequity with bold messaging, Oberland is contributing constructively to public debates on fairness and inclusion.

e.l.f. Beauty x OBERLAND Takeover Wall Street with 'So Many Dicks' for ...
+50

Business Practices and Ethical Responsibility

April 11

By creatively leveraging its campaign to spotlight disparities in corporate board composition, Oberland supports ethical business practices and DEI principles. The approach challenges traditional, exclusionary corporate practices and promotes a more inclusive, progressive business environment.

e.l.f. Beauty x OBERLAND Takeover Wall Street with 'So Many Dicks' for ...
JAN

01

2023

Oberland Bias Awareness Video Series
52.02

Oberland launched a series of short videos titled 'Nothing Changes If You Don't' aimed at addressing microaggressions and unconscious bias in the advertising industry. The campaign highlights the gap between good intentions and actual practices, promoting accountability and inclusivity within the sector.
+70

Public and Political Behavior

April 11

The video series acts as a public statement against systemic bias, aligning with progressive and anti-discrimination values in public behavior. By addressing unconscious bias and microaggressions, Oberland is reinforcing a commitment to inclusivity, which is a positive indicator from an anti-fascist perspective.

Nothing Changes If You Don't
+60

Business Practices and Ethical Responsibility

April 11

The campaign reflects a proactive approach in business practices by acknowledging and addressing internal misalignments regarding bias. This commitment to confronting issues that affect marginalized groups underscores a responsible ethical stance in corporate conduct.

Nothing Changes If You Don't