Kelvinator

Kelvinator is an American company recognized for its pioneering work in electric refrigeration and renowned for its products in India. It has established an iconic status over the decades, providing a wide range of refrigeration and cooling solutions for consumers.

CCI Score

11.39

-0.01% July 19

Latest Event

Reliance Acquires Kelvinator, Reviving an Iconic Brand

Reliance Industries Ltd. has acquired the historic Kelvinator brand in a strategic move aimed at revitalizing India's consumer durables market. The acquisition is positioned to leverage domestic manufacturing and job creation under the 'Make in India' initiative, while also raising concerns about the consolidation of market power.

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SABOTEUR

Kelvinator is currently rated as a Saboteur.

+10 to +24 CCI Score

Companies in this bracket take more subtle actions to undermine authoritarian practices. They might implement internal policies or support reforms that quietly weaken oppressive systems, contributing to change in less overt ways.

Latest Events

JUL

18

2025

Reliance Acquires Kelvinator, Reviving an Iconic Brand
10.00

Reliance Industries Ltd. has acquired the historic Kelvinator brand in a strategic move aimed at revitalizing India's consumer durables market. The acquisition is positioned to leverage domestic manufacturing and job creation under the 'Make in India' initiative, while also raising concerns about the consolidation of market power.
+10

Economic and Structural Influence

July 19

This acquisition integrates Kelvinator into Reliance's expansive retail and manufacturing network, potentially spurring domestic production and job creation through initiatives like 'Make in India'. However, the consolidation of an iconic brand under a conglomerate also raises concerns about increased market concentration and regulatory capture, reflecting a mixed but cautiously positive impact from an anti-fascist economic perspective.

Reliance's Strategic Acquisition of Kelvinator: A Catalyst for India's Consumer Durables Revolution
JUL

18

2025

Reliance Acquires Kelvinator, Reviving an Iconic Brand
12.77

Reliance Industries' acquisition of the historic Kelvinator brand is viewed as a strategic move to rejuvenate the brand in India's consumer durables market, potentially boosting domestic manufacturing and job creation under the Make in India initiative.
+15

Business Practices and Ethical Responsibility

July 19

Kelvinator's integration into Reliance's portfolio is anticipated to foster innovation, bolster domestic manufacturing, and create employment opportunities. This aligns with progressive economic development and ethical business practices, supporting worker and consumer benefits.

Reliance's Strategic Acquisition of Kelvinator: A Catalyst for India's Consumer Durables Revolution
+10

Economic and Structural Influence

July 19

By merging Kelvinator into its expansive retail network, Reliance is positioned to capitalize on scale and domestic production capabilities. This structural shift may stimulate local economic growth and job creation, contributing positively to the economic landscape.

Reliance's Strategic Acquisition of Kelvinator: A Catalyst for India's Consumer Durables Revolution