Interactions Marketing

Interactions Marketing is an experiential retail marketing agency specializing in immersive, interactive brand experiences. Operating under Advantage Solutions, the agency provides creative strategies to connect brands with consumers in retail environments.

CCI Score

-36.89

0.02% April 18

Latest Event

Call for Enhanced Supply Chain Ethics in Response to Human Rights Challenges

A recent Boston Consulting Group article highlights the urgency for companies to integrate robust human rights practices within their supply chains to mitigate risks like forced labor and reputational damage. This event questions whether Interactions Marketing, operating in experiential retail marketing, is taking sufficient steps to ensure ethical sourcing and transparency in its supplier relationships.

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TOADIE

Interactions Marketing is currently rated as a Toadie.

-30 to -44 CCI Score

Companies scoring in this range actively seek to please authoritarian regimes. They offer proactive support and assistance in exchange for preferential treatment, compromising ethical standards for business gains and political favor.

Latest Events

JUN

27

2024

Call for Enhanced Supply Chain Ethics in Response to Human Rights Challenges
-36.89

A recent Boston Consulting Group article highlights the urgency for companies to integrate robust human rights practices within their supply chains to mitigate risks like forced labor and reputational damage. This event questions whether Interactions Marketing, operating in experiential retail marketing, is taking sufficient steps to ensure ethical sourcing and transparency in its supplier relationships.
-40

Supply Chain Ethics

March 19

The article underscores the critical need for companies to address human rights abuses within their supply chains. For firms in sectors with extensive supplier networks, a lack of proactive measures can contribute to systemic exploitation and human rights violations. While Interactions Marketing operates primarily in experiential marketing, the absence of clear public commitments or transparent policies on supply chain oversight raises concerns about potential complicity in these broader ethical issues.

Companies Must Address Human Rights in Supply Chains