Company Directory - Hallmark Cards, Inc.
Company Details - Hallmark Cards, Inc.

Hallmark Cards, Inc.
WebsiteKansas City, United States
Hallmark is a leading manufacturer of greeting cards, gifts, and other related products. The company is also known for producing television shows, including 'Home & Family'. Hallmark focuses on helping people connect through heartfelt messages and meaningful experiences.
CCI Score
CCI Score: Hallmark Cards, Inc.
1.43
Latest Event
Hallmark Cards Political Finance and Lobbying Activity
Hallmark Cards disclosed political finance data for the 2024 cycle, reporting campaign contributions of $209,957 and lobbying expenditures of $460,000. The profile also notes that 4 out of 7 lobbyists in 2023 had previously held government positions, raising concerns about revolving door practices and corporate influence in politics.
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OBJECTOR
Hallmark Cards, Inc. is currently rated as an Objector.
Latest Events
- FEB062025
Hallmark Cards disclosed political finance data for the 2024 cycle, reporting campaign contributions of $209,957 and lobbying expenditures of $460,000. The profile also notes that 4 out of 7 lobbyists in 2023 had previously held government positions, raising concerns about revolving door practices and corporate influence in politics.
-30
Political Contributions and Lobbying Efforts
May 27
The disclosure of $209,957 in political contributions and $460,000 in lobbying expenses indicates a significant engagement in political finance. Such financial involvement can be seen as an exertion of corporate influence that may favor undue political leverage, which is concerning from an anti-fascist perspective.
-25
Executive Political Engagement
May 27
The report that 4 out of 7 lobbyists employed by Hallmark Cards in 2023 have prior government experience suggests a revolving door dynamic. This type of executive political engagement can blur the lines between public service and private corporate interests, increasing the risk of undue influence on policymaking.
- JAN012024
Hallmark Cards Inc. announced voluntary and involuntary layoffs affecting approximately 400 global employees as part of a strategy to invest in new growth initiatives amid rapidly changing consumer environments.
-50
Labor Relations and Human Rights Practices
May 27
The decision to reduce the workforce by 400 employees adversely affects worker stability and undermines labor rights, reflecting a disregard for fair labor practices in favor of cost-cutting. This action is particularly concerning from an anti-authoritarian and pro-worker perspective.
Kansas City-based Hallmark Cards Inc. to lay off 400 of 30,000 worldwide workforce
- JAN012024
Hallmark issued a statement clarifying that its political action committee, HALLPAC, supports leaders from a wide range of political perspectives and emphasizes the importance of a peaceful transition of power. The company also distanced itself from recent actions by Senators Josh Hawley and Roger Marshall, asserting that such conduct does not reflect its values.
+50
Political Contributions and Lobbying Efforts
May 27
Hallmark's statement underscores its commitment to democratic norms by supporting a broad political spectrum and expressly rejecting any authoritarian impulses, as evidenced by its disavowal of recent actions by certain senators. This balanced stance on political contributions aligns with anti-fascist values, earning a positive score.
Hallmark Statement Regarding HALLPAC Political Contributions
- JAN012024
Hallmark Cards raised $95,727 during the 2023-2024 election cycle, as reported in a PAC profile by OpenSecrets, highlighting its involvement in political contributions and lobbying activities.
-10
Political Contributions and Lobbying Efforts
May 27
The PAC profile reveals that Hallmark Cards raised $95,727 during the 2023-2024 election cycle. Although the contribution is modest, corporate political financing—especially when linked with lobbying activities—can serve to amplify corporate influence over policy. From an anti-fascist perspective, any corporate engagement in politics that could potentially sway democratic processes warrants scrutiny.
- DEC312023
According to OpenSecrets data, Hallmark Cards spent $460,000 on lobbying activities in 2023 based on figures from the Senate Office of Public Records. This event highlights the company's active engagement in political influence.
-40
Political Contributions and Lobbying Efforts
May 27
Hallmark Cards' reported lobbying expenditure of $460,000 in 2023 reflects a significant investment in influencing public policy. From an anti-fascist perspective, such corporate lobbying can contribute to the undue sway of corporate interests in the political process, potentially undermining democratic and equitable policymaking.
- MAR292023
On March 29, 2023, Hallmark Cards reduced its workforce through layoffs and voluntary buyouts, with 38 employees affected by involuntary layoffs as part of a business transformation aimed at adapting to changing consumer needs and current economic conditions.
-60
Labor Relations and Human Rights Practices
May 27
The reduction in workforce, including 38 involuntary layoffs, negatively impacts labor relations and workers' rights. This action reflects a disregard for employee welfare in favor of corporate restructuring, which undermines secure employment and fair labor practices.
Hallmark Cards reduces workforce | Springfield Business Journal
- MAR012023
Hallmark Cards reduced its headquarters-based office workforce by laying off 38 employees and implementing a voluntary buyout program as part of a broader business transformation. This restructuring, aimed at enhancing digital capabilities and operational efficiencies, has raised concerns regarding the company’s treatment of workers and adherence to fair labor practices.
-40
Labor Relations and Human Rights Practices
May 27
The involuntary layoffs of 38 employees, coupled with a voluntary resignation program, signal a significant negative impact on workers' rights and job security. While the restructuring is framed as an effort to boost digital innovation and efficiency, such workforce reductions are damaging from a labor rights perspective, highlighting potential neglect of employee welfare.
Hallmark Sends Very Best Pink Slips Again - Tony's Kansas City
- DEC312022
Hallmark Cards PAC contributed a total of $57,000 during the 2021-2022 election cycle, with an equal split between Democrats and Republicans, reflecting the company's engagement in the political process.
-15
Political Contributions and Lobbying Efforts
May 27
The contribution of $57,000 by Hallmark Cards PAC, split evenly between the parties, demonstrates corporate involvement in political funding. While the bipartisan allocation avoids overt favoritism, any corporate political contribution can contribute to a broader system of corporate influence that may undermine democratic accountability and potentially facilitate authoritarian tendencies, warranting a modest negative score.
- JAN152021
Hallmark Cards’ political action committee, HALLPAC, has requested Republican Sens. Josh Hawley and Roger Marshall return their donations following the senators' refusal to acknowledge President Biden's victory. The PAC has also paused further donations and is reviewing its donation policies, marking a move towards greater accountability in its political contributions.
+40
Political Contributions and Lobbying Efforts
May 27
Hallmark Cards’ decision to demand the return of donations from Republican senators who refused to validate the democratic outcome is a corrective measure that reinforces democratic accountability. By pausing further donations and reviewing its policies in light of anti-democratic behaviors, the company demonstrates a commitment to upholding democratic norms and distancing itself from authoritarian tendencies.
- JAN112021
Following the Capitol riot, Hallmark’s political action committee asked Senators Josh Hawley and Roger Marshall to return campaign contributions, stating that their actions in contesting the peaceful transition of power do not align with the company’s core democratic values. The company also announced a pause on future donations pending a review of its giving policies.
+70
Political Contributions and Lobbying Efforts
May 27
Hallmark’s decision to request the return of campaign contributions from Senators Hawley and Marshall, who were associated with actions following the Capitol riot, demonstrates a clear repudiation of extremist behavior. This move, along with pausing further political donations during a policy review, aligns with anti-authoritarian, pro-democratic principles and is rated positively under the Political Contributions and Lobbying Efforts category.
Hallmark asks Sens. Hawley, Marshall to return campaign contributions
- JAN112021
Hallmark Cards, Inc. requested that U.S. Senators Josh Hawley and Roger Marshall return campaign donations made by its employees via its political action committee, after the senators supported efforts to challenge the 2020 presidential election results. The company emphasized its commitment to a peaceful transition of power and democratic values.
+70
Political Contributions and Lobbying Efforts
May 27
Hallmark's decision to demand the return of donations from Senators Hawley and Marshall, who were involved in efforts to undermine the democratic election results, reflects a clear stance against authoritarian practices. By dissociating itself from extremist political actions and reaffirming its commitment to democratic principles, the company takes a positive, anti-fascist position.
- JAN112021
Hallmark Cards' political action committee, HALLPAC, requested that Senators Josh Hawley and Roger Marshall return campaign donations following their support for challenging the certification of the electoral college results after the Capitol riot, citing a departure from the company’s democratic values.
+70
Political Contributions and Lobbying Efforts
May 27
Hallmark’s PAC took a clear stand against authoritarian behavior by demanding the return of contributions from senators whose actions, including sustaining objections to a peaceful electoral transition, undermined democratic processes. By dissociating from these figures, Hallmark is aligning itself with anti-fascist, pro-democracy values.
Hallmark PAC asks Hawley, Marshall to return employee donations
- JAN112021
Hallmark Cards, through its PAC, asked Senators Josh Hawley and Roger Marshall to return employee donations following the Capitol riot, emphasizing its stance on a peaceful transition of power and democratic norms. The action criticizes the senators for supporting policies linked to undermining electoral integrity.
+80
Political Contributions and Lobbying Efforts
May 27
Hallmark’s PAC, representing employee contributions, demanded the return of donations from Senators Hawley and Marshall after their association with actions that contributed to the Capitol riot. This move reaffirms the company’s commitment to democratic procedures and rejects authoritarian behavior, aligning with anti-fascist values.
KC’s Hallmark PAC demands Hawley, Marshall return donations after deadly Capitol riot
- JUL302020
Hallmark Cards announced 120 layoffs, including 90 at its Kansas City headquarters, as part of a business transformation plan, alongside a 20% pay cut for executives, raising concerns over worker rights and corporate labor practices.
-50
Labor Relations and Human Rights Practices
May 27
The announcement of 120 layoffs, with a significant 90 at the headquarters, clearly undermines worker security and rights. Additionally, enforcing a 20% pay cut for top executives during this restructuring signals a drastic cost-cutting measure that predominantly impacts lower-level employees, reflecting poor labor relations and human rights practices.
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Industries
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- Commercial Printing (except Screen and Books)
- 323120
- Support Activities for Printing
- 511130
- Book Publishers
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- Gift, Novelty, and Souvenir Stores