Guinness World Records

London, United Kingdom

Guinness World Records is an organization renowned for cataloging and verifying world record achievements across a wide range of categories. Best known for its annual publication, the Guinness Book of World Records, the company celebrates extraordinary feats of human and natural achievement.

CCI Score

-59.71

0.04% April 18

Latest Event

Accusations of Whitewashing Repressive Regimes

Guinness World Records has been accused of laundering the reputations of repressive regimes by setting records for police forces in the UAE and the military in Egypt, thereby contributing to a whitewashing of authoritarian practices.

Take Action

So what can you do? It's time to make tough choices. Where will you cast your vote?

Shop Alternatives SEE ALL: TRP

The Atlantic

Benzinga
Use Your Voice OTHER TOOLS
Investigate
Share the Score SUPPORT CCI

QUISLING

Guinness World Records is currently rated as a Quisling.

-44 to -59 CCI Score

These companies are fully aligned with authoritarian regimes. They not only support but also enforce oppressive policies, playing a significant role in the regime’s operational apparatus and contributing directly to its consolidation of power.

Latest Events

MAR

24

2024

Accusations of Whitewashing Repressive Regimes
-58.81

Guinness World Records has been accused of laundering the reputations of repressive regimes by setting records for police forces in the UAE and the military in Egypt, thereby contributing to a whitewashing of authoritarian practices.
-70

Public and Political Behavior

March 22

The organization’s record-setting activities for state police forces and military entities in repressive regimes, notably in the UAE and Egypt, signal a complicity in endorsing authoritarian agendas by whitewashing the reputations of regimes known for human rights abuses. Such public support on record bolsters authoritarian narratives.

Guinness World Records accused of whitewashing repressive regimes
-60

Business Practices and Ethical Responsibility

March 22

By engaging in practices that contribute to enhancing the international image of authoritarian regimes through strategically crafted records, Guinness World Records demonstrates questionable business ethics. Such practices not only whitewash repressive governance but also raise serious concerns about corporate responsibility and ethical integrity.

Guinness World Records accused of whitewashing repressive regimes
FEB

23

2024

Guinness World Records implicated in laundering Saudi reputation
-60.60

Guinness World Records has accepted payments from the authoritarian regime of Saudi Arabia to publish favorable records, a move seen as an effort to whitewash human rights abuses and bolster the regime’s image.
-70

Public and Political Behavior

March 22

Under its sideline operations, Guinness World Records accepted payments from Saudi Arabia to release positive messaging about the records achieved, effectively lending legitimacy to an authoritarian regime and helping to obscure its human rights abuses. This action raises concerns about the organization's role in promoting repressive governments.

Saudi buys Guinness World Records to launder rights reputation
-65

Economic and Structural Influence

March 22

By engaging in what appears to be economic collaboration with an authoritarian government, Guinness World Records is facilitating the regime's rebranding efforts. Accepting funds as part of a reputation laundering strategy compromises the company's ethical responsibilities and economic integrity.

Saudi buys Guinness World Records to launder rights reputation