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Company Directory - Groundswell

Company Details - Groundswell

Groundswell Logo

Groundswell

Website

New Zealand

Groundswell is a lobby group in New Zealand dedicated to advocating for the interests of farmers and promoting agricultural policies that benefit the agricultural sector.

CCI Score

CCI Score: Groundswell

-15.64

-3.48%

Latest Event

Groundswell Lobbies to Block Environmental Reforms

A report claims that Groundswell, a lobby group representing farming interests, is linked to efforts to obstruct environmental improvements. The group is implicated in channeling dark money to influence a government review panel on methane reduction targets, raising concerns about political influence and regulatory capture in climate policy-making.

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ENABLER

Groundswell is currently rated as an Enabler.

-10 to -19 CCI Score
Companies in this segment facilitate authoritarian practices while claiming neutrality. They provide resources or support that indirectly bolster oppressive regimes, thereby undermining democratic accountability without overtly endorsing the regime.

Latest Events

  • Groundswell Lobbies to Block Environmental Reforms Logo
    JUN
    12
    2025

    A report claims that Groundswell, a lobby group representing farming interests, is linked to efforts to obstruct environmental improvements. The group is implicated in channeling dark money to influence a government review panel on methane reduction targets, raising concerns about political influence and regulatory capture in climate policy-making.

  • Groundswell Sparks Political Realignment in New Zealand Farming Logo
    OCT
    03
    2023

    Groundswell, New Zealand's lobbying group for farmers, is credited with disrupting the traditional farming alliance by challenging long-held ties with the National Party and established farming bodies. This realignment signals a shift in rural political power and could lead to broader electoral changes.

  • +40

    Public and Political Behavior

    June 11

    The actions of Groundswell in challenging established conservative alliances within New Zealand's farming community are viewed as a progressive step by disrupting entrenched political power structures. By pushing for a new political realignment that questions traditional, opaque networks of influence, Groundswell’s approach is assessed favorably from an anti-authoritarian perspective.

    The battle for NZ’s farming heartland: Groundswell, ACT and the changing face of rural politics

  • 2023 'Drive 4 Change' Protest Event Logo
    OCT
    01
    2023

    In the 2023 Drive 4 Change event, Groundswell organized a protest convoy that traveled from Timaru to Christchurch and concluded at Ellerslie Racecourse in Auckland on October 1, 2023. The event featured appearances by ACT and New Zealand First leaders and communicated a message urging voters to 'vote for change' while critiquing government regulations on emissions and rural policies.

  • -50

    Public and Political Behavior

    June 11

    The 2023 Drive 4 Change protest event, featuring alignment with right-leaning political figures, reinforces Groundswell’s oppositional stance against progressive regulatory reforms. Its messaging, while couched in calls for change, promotes a political agenda that undermines efforts to uphold inclusive environmental and social policies.

    Groundswell NZ - Wikipedia

  • Groundswell renews attack on agri regulations Logo
    APR
    17
    2023

    Groundswell, a New Zealand lobby group representing farmers, renewed its campaign against agricultural regulations, criticizing government policies including the pending greenhouse gas emissions tax under HWEN. The group argues that these regulations will drive up food prices and hinder efforts to manage the cost of living. Groundswell has also launched a petition gathering over 3000 signatures, and its co-founder Bryce McKenzie questioned why the government did not include all related measures in its policy revisions.

  • -40

    Public and Political Behavior

    June 11

    The event reflects a politically aggressive lobbying stance by Groundswell against governmental agricultural regulations designed to protect public welfare and environmental sustainability. By campaigning to roll back these measures, the group aligns itself with narrow economic interests that potentially undermine broader social and environmental protections, a stance viewed negatively from an anti-authoritarian, anti-corporate-centralism perspective.

    Groundswell renews attack on agri regulations

  • Groundswell Distances Itself from Extremist Elements Logo
    NOV
    02
    2022

    Groundswell, a New Zealand agricultural lobby group, organized a protest against a government farm-level emissions pricing scheme and made a clear effort to distance itself from Voices for Freedom, an anti-vaccination and oft-associated extremist group. The group’s leadership emphasized 'taking the high road' by dissociating from radical elements, despite crossover participation from Voices for Freedom supporters at the protest.

  • +60

    Executive Political Engagement

    June 11

    By explicitly distancing itself from far-right extremist groups such as Voices for Freedom during its protest, Groundswell is engaging in anti-authoritarian behavior. The leadership’s statements and actions highlight their commitment to keeping their advocacy separate from extremist ideologies, thus contributing positively toward public and political behavior.

    Groundswell aims to distance itself from Voices for Freedom

  • Groundswell Tractor Protests and Opposition to Regulation Logo
    JUL
    15
    2022

    Groundswell staged large tractor protests against a range of government regulations covering freshwater management, indigenous biodiversity, climate change, and pastoral land reforms. One protest, known as the 'howl of a protest' held last July, was notably hijacked by anti-vaxxer and extremist elements, prompting the group to ban hate-filled signage. The group's actions, including labeling established agricultural lobby groups as 'pet lobby groups', have raised concerns over their challenge to progressive regulation designed to safeguard environmental and community well‐being.

  • -40

    Public and Political Behavior

    June 11

    Groundswell's protest actions directly challenge government regulations that are intended to protect environmental and public interests. Their aggressive protest methods, along with the presence of extremist hijackers at one event, reflect a disruptive approach to public policy debates. From an anti-fascist viewpoint, undermining progressive regulatory measures and normalizing confrontational protest tactics pose risks to democratic governance and community well-being.

    Groundswell: Who are they and what do they want? | RNZ News

  • Nationwide 'Howl of a Protest' Campaign Logo
    JUL
    16
    2021

    On 16 July 2021, Groundswell staged protests in 57 cities across New Zealand to oppose government regulations on freshwater, indigenous biodiversity, climate change measures, and Three Waters reforms. The event was a loud, coordinated political action that challenged progressive regulatory policies intended to safeguard environmental and social rights.

  • -60

    Public and Political Behavior

    June 11

    Groundswell's organization of nationwide protests against government regulations reflects a politically charged stance opposing policies designed to protect environmental resources and support marginalized communities. Such actions indirectly enable anti-regulatory and authoritarian agendas, earning a negative score under Public and Political Behavior.

    Groundswell NZ - Wikipedia

  • Groundswell Protest Marred by Extremist Hijacking Logo
    JUL
    01
    2021

    Groundswell, a lobby group representing New Zealand farmers, staged major protests opposing regulations on freshwater, indigenous biodiversity, climate change, and pastoral land reforms. A notable protest last July was hijacked by extremist elements—including anti-vaxxers and individuals displaying anti-women and climate change denial messages—which forced the organizers to issue bans on extremist signage. This incident highlights problematic public political behavior that undermines unified progressive advocacy in the agricultural sector.

  • -30

    Public and Political Behavior

    June 11

    The incident reflects a concerning case of public political behavior. Although Groundswell initially aimed to rally support for rural communities by protesting unworkable regulations, the hijacking of the protest by extremist actors diluted its message and indirectly contributed to divisive rhetoric. This undermines progressive, anti-authoritarian efforts in policy debates affecting marginalized communities and environmental protections.

    Groundswell: Who are they and what do they want? | RNZ News

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