A Competition Commission of India report detailed that Flipkart, alongside Amazon, engaged in anti-competitive practices by giving preferential treatment to select sellers. The report indicates that these practices relegated ordinary sellers to mere database entries, which undermines small retailers and fair market competition.

A CCI investigation reported that Flipkart, associated with Walmart, breached antitrust laws by providing preferred sellers with marketing and delivery services at a miniscule cost, a practice that undercuts fair competition and harms small businesses.

On October 3, 2023, the Confederation of All India Traders (CAIT) filed a complaint with the Central Consumer Protection Authority accusing Flipkart of running a misleading advertisement featuring Amitabh Bachchan. CAIT claims the ad misrepresents mobile phone prices and undermines traditional offline retailers, alleging that Flipkart’s practices are designed to disrupt India’s traditional retail market.

Flipkart Wholesale announced a reorganization of its business operations, wherein non-core staff (approximately 450 employees) will transition to new roles within Flipkart. The restructuring aims to drive operational efficiencies and create sustainable career paths for employees, while simultaneously leveraging synergies to better serve its B2B customers including kiranas and resellers.

The National Company Law Appellate Tribunal ordered the fair trade regulator CCI to reinvestigate Flipkart's alleged misuse of its dominant market position in the wholesale trading/distribution sector, following a previous order where CCI had absolved the company of unfair practices.